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The Apparel Market in the Germany to 2029

Publisher GlobalData
Published Sep 12, 2025
Length 43 Pages
SKU # GBDT20436600

Description

The Apparel Market in the Germany to 2029

Summary

This report offers a detailed analysis of the apparel market in Germany with forecasts to 2029. It includes analysis of consumer shopping behavior, apparel brands, product categories, channels, and the macroeconomic climate.

Germany’s real GDP declined in both 2023 and 2024 as it faced high interest rates and a tough exports market due to increasing competition from China. Real GDP is forecast to remain flat in 2025 due to the impact of US tariffs. Inflation lowered from 5.9% in 2023 to 2.3% in 2024 and 2.2% in 2025, helping consumer sentiment recover, though will remain higher than pre-pandemic levels. Germany also faces the problem of an ageing population and rising unemployment, putting pressure on incomes and inhibiting apparel demand.

Scope
  • The German apparel market declined in 2024, as consumer finances remained strained
  • Value will showcase the strongest rise in share by 2029 as consumers remain more cost-conscious amid economic uncertainty
  • The online market will continue to outpace offline, as consumers value its convenience and the ease of comparing prices
Reasons to Buy
  • Understand where the demand lies within the German apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
  • Learn how continued inflationary challenges will impact the German apparel market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches brands are taking to stand out in the German apparel market, and how you can adapt these to fit your own business.

Table of Contents

43 Pages
  • Executive Summary
    • Germany Apparel Market Drivers
    • Germany Apparel Market Inhibitors
  • Economic Background
    • Germany Apparel Market, 2019, 2024 & 2029
    • Germany Apparel Market, 2019-2029
    • Germany Apparel Market by Category, 2019, 2024 & 2029
    • Germany Clothing Market by Subcategory & Product Segments, 2019-2029
    • Germany Footwear Market by Subcategory & Product Segments, 2019-2029
    • Germany Accessories Market by Product Segments, 2019-2029
    • Germany Apparel Market by Price Positioning, 2019, 2024 & 2029
    • Germany Sportswear Market, 2019-2029
    • Germany Online Apparel Market, 2019-2029
    • Germany Online vs Offline Channel Growth, 2019-2029
    • Germany Apparel Market by Channel, 2024 & 2029
    • Impact of Rising Inflation on Apparel Spend in Germany
    • Secondhand Apparel Purchases in Germany
    • Secondhand Apparel Purchases by Region and Age
    • Opinions on online shopping in Germany
    • Retailers German Consumers Bought Apparel From in the Past Year by Demographic
    • Top 10 Germany Apparel Brands by Market Share 2023-2025
    • Top 10: Winners & Losers Outlook
    • Brands in Focus: Adidas
    • Brands in Focus: Hugo Boss
    • Brands in Focus: Deichmann and Takko Fashion
    • Methodology: Market Sizes
    • Methodology: Brands
    • Methodology: Channels & Price Positioning

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