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The Apparel Market in Europe to 2030

Publisher GlobalData
Published Feb 27, 2026
Length 41 Pages
SKU # GBDT21015410

Description

The Apparel Market in Europe to 2030

Summary

This report includes analysis, market forecasts, brands, consumer attitudes and trends in the Apparel Market in Europe to 2030 with the impact of recent events

Europe’s apparel market grew 1.7% in 2024, slowing as cost-of-living pressures kept demand cautious and growth mainly value-driven. In 2025 it is estimated to have risen 1.5%, as macro uncertainty continued to restrain spending and the market continued to mature, especially in Western Europe. In 2026, growth is forecast to remain subdued at 1.4% and beyond rise at a 2025-2030 CAGR of 1.5, reflecting a mature market with limited volume gains

Scope
  • Europe’s apparel market grew 1.7% in 2024, slowing as cost-of-living pressures kept demand cautious and growth mainly value-driven.
  • In 2025 it is estimated to have risen 1.5%, as macro uncertainty continued to restrain spending and the market continued to mature, especially in Western Europe.
Reasons to Buy
  • Gain a comprehensive view of the European apparel market and forecasts to 2030
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market
  • Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential

Table of Contents

41 Pages
Executive Summary
Drivers & Inhibitors
The Apparel Market in Europe to 2030
Category Performance to 2030
Channel Performance to 2030
Consumers
Competitive Landscape: Brands
Top 10: Winners & Losers Outlook
Brands in Focus: Zalando
Brands in Focus: Uniqlo
Brands in Focus: Adidas
Methodology, Definition & Contacts
List of Tables
European Market by Menswear & Womenswear Product Types, 2025 & 2030
European Market by Childrenswear Product Types, 2025 & 2030
European Market by Footwear Product Types, 2025 & 2030
European Market by Accessories Product Types, 2025 & 2030
List of Figures
European Apparel Market Value in EURbn, 2025e-2030f
Category Share of European Apparel Market (%), 2020, 2025e, 2030f
European Apparel Market Annual growth by Channel (%), 2025e-2030f
European Apparel Market Value, 2020, 2025e & 2030f (EUR bn) with CAGR (%) ​
European Apparel Market Value in EUR bn, 2020-2030f
European Apparel Market Value Annual Growth %, 2020-2030f
European Apparel Market Volume in m units, 2020-2030f
European Apparel Market Volume Annual Growth %, 2020-2030f
Global Apparel Market by Regional Share 2020, 2025 & 2030
Top 10 European Apparel Markets by Value in EUR bn
Top 10 European Markets by Forecast CAGR, 2025-2030
Category Shares within the European Apparel Market (%)2020, 2025e & 2030f​
European Apparel Market by Price Positioning, 2020, 2025 & 2030
European Sportwear Market Value EUR bn, 2020-2030f
European Sportswear Market Annual Growth %, 2020-2030f
European Apparel Online Market Size (EUR bn), 2020-2030f
Europe Online vs Offline Channel Growth, 2025-2030
European Apparel Market by Channel, 2025 & 2030
Top 10 European Online Apparel Markets by Value in EUR bn
Top 10 European Apparel Markets by 2025 Online Penetration
European consumers’ level of concern about the impact of the cost-ofliving crisis on their long-term financial situation
How European consumers are changing their shopping habits for apparel due to the rising cost-of-living
European Apparel Market Shares for Top 10 Brands %, 2024-2025e
Zalando (Own Private Labels)’s European Apparel Market Share%, 2020-2025e
Uniqlo’s European Apparel Market Share%, 2020-2025e
Adidas’s European Apparel Market Share%, 2020-2025e

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