Anheuser-Busch InBev - Digital Transformation Strategies

Anheuser-Busch InBev - Digital Transformation Strategies


Anheuser-Busch InBev SA/NV (AB InBev) is involved in the production, distribution, and sale of beer and other alcoholic beverages such as wine, ready-to-drink cocktails, spirits, and hard seltzers, as well as soft drinks worldwide. The company has over 500 global, multi-country, and local beer brands in its portfolio. Some of its well-known global brands are Budweiser, Stella Artois, and Corona, multi-country brands include Beck’s, Leffe, and Hoegaarden, and local beer brands are Aguila, Brahma, Antarctica, Castle, Victoria, and Skol. The company also holds exclusive rights to bottle, sell and distribute certain PepsiCo brands in Brazil including Pepsi-Cola, Gatorade, H2OH!, and Lipton Ice-Tea. The company conducts business operations in North America, Latin America, Europe, Africa, and Asia-Pacific.

This report provides insight into AB InBev's technology activities, including -
  • Insights of its digital transformation strategies and innovation hubs and accelerator programs.
  • Overview of technology initiatives covering partnerships, product launches, investments, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.
  • AB InBev leverages several emerging technologies including artificial intelligence, augmented reality, blockchain, cloud, ecommerce, social media, drones, and IoT among others to improve operational efficiency, achieve sustainability goals, drive sales and strengthen customer relations.
Reasons to Buy
  • Gain insights into AB InBev's technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships, investments and acquisitions.

Digital Transformation Strategy
Accelerators, Incubators, and Other Innovation Programs
Technology Focus
Technology Initiatives
Venture Arm
Partnership and Investment Network Map
ICT Budget and Contracts
Key Executives
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