Wi-Fi as a Service

Global Wi-Fi as a Service Market to Reach US$23.1 Billion by 2030

The global market for Wi-Fi as a Service estimated at US$7.6 Billion in the year 2024, is expected to reach US$23.1 Billion by 2030, growing at a CAGR of 20.4% over the analysis period 2024-2030. Indoor, one of the segments analyzed in the report, is expected to record a 20.1% CAGR and reach US$17.4 Billion by the end of the analysis period. Growth in the Outdoor segment is estimated at 21.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.1 Billion While China is Forecast to Grow at 19.2% CAGR

The Wi-Fi as a Service market in the U.S. is estimated at US$2.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.4 Billion by the year 2030 trailing a CAGR of 19.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.5% and 17.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.8% CAGR.

Global Wi-Fi as a Service Market - Key Trends & Drivers Summarized

Why Is Wi-Fi as a Service (WaaS) Becoming a Game-Changer for Enterprises?

Wi-Fi as a Service (WaaS) is emerging as a transformative solution for enterprises looking to simplify their network management, reduce capital expenditure, and ensure high-quality wireless connectivity. WaaS provides a managed wireless network solution, delivered on a subscription-based model, where service providers take care of the deployment, management, monitoring, and maintenance of Wi-Fi networks. This model allows businesses to focus on their core operations while enjoying reliable, secure, and scalable Wi-Fi services without the need for in-house IT expertise. The growing demand for flexible and scalable network solutions, particularly among small and medium-sized enterprises (SMEs) and remote offices, is driving the adoption of WaaS as a cost-effective and efficient alternative to traditional Wi-Fi deployment.

How Are Technological Advancements Enhancing Wi-Fi as a Service Offerings?

Technological advancements in cloud computing, network analytics, and security are significantly enhancing the offerings and capabilities of Wi-Fi as a Service. The integration of cloud-based controllers and centralized management platforms is enabling service providers to offer remote monitoring, automated provisioning, and seamless updates, reducing downtime and improving network performance. Innovations in AI-driven network analytics and machine learning are allowing for proactive troubleshooting, predictive maintenance, and user behavior analysis, enhancing the quality of service and user experience. Additionally, the use of zero-touch provisioning and plug-and-play access points is simplifying the deployment process, making it easier for businesses to scale their Wi-Fi networks as their needs grow.

What Are the Challenges and Opportunities in the Wi-Fi as a Service Market?

The Wi-Fi as a Service market faces several challenges, including concerns over data security and privacy, dependency on service providers, and the need for robust Service Level Agreements (SLAs) to ensure reliable and high-quality service delivery. Additionally, the market is characterized by intense competition, with numerous vendors offering similar solutions, which can impact pricing and margins. However, these challenges also present opportunities for growth and differentiation. The increasing demand for managed network services, driven by the rise of remote working, digital transformation, and smart buildings, is creating new growth opportunities for WaaS providers. The development of WaaS solutions that offer integrated security, advanced analytics, and seamless integration with existing IT infrastructure can help providers capture a larger market share. Moreover, the growing emphasis on network security, scalability, and user experience is driving the need for WaaS solutions that provide comprehensive and customizable features.

What Is Driving the Growth of the Wi-Fi as a Service Market?

The growth in the Wi-Fi as a Service market is driven by several factors, including the increasing adoption of cloud-managed services, rising demand for scalable and cost-effective network solutions, and technological advancements in cloud computing, AI, and network analytics. The need for flexible, reliable, and secure wireless networks in enterprises, educational institutions, healthcare facilities, and retail environments is significantly boosting market demand for WaaS solutions that offer simplified management and enhanced user experiences. Technological innovations in cloud-based controllers, AI-driven analytics, and zero-touch provisioning are enhancing the scalability, security, and efficiency of WaaS offerings, making them more attractive to a wide range of businesses. The expansion of digital workplaces, remote offices, and smart building infrastructures, coupled with the increasing focus on network management and security, is also driving market growth as enterprises seek managed Wi-Fi solutions that deliver high performance and reliability.

SCOPE OF STUDY:

The report analyzes the Wi-Fi as a Service market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Location (Indoor, Outdoor); Organization Size (SMEs, Large Enterprises); Vertical (Education, Travel & Hospitality, Transportation & Logistics, Healthcare & Life Sciences, BFSI, Retail, Government & Public Sector, Service Providers, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

• Arara
• Fujitsu Ltd.
• iPass, Inc.
• Purple WiFi Holdings Ltd.
• SecurEdge Networks
• Singapore Telecommunications Ltd. (SingTel)
• Synamedia Limited
• ViaSat, Inc.
• Wiacom

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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