Whiskey

Global Whiskey Market to Reach US$139.4 Billion by 2030

The global market for Whiskey estimated at US$109.3 Billion in the year 2024, is expected to reach US$139.4 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Scotch Whiskey, one of the segments analyzed in the report, is expected to record a 4.8% CAGR and reach US$58.6 Billion by the end of the analysis period. Growth in the American Whiskey segment is estimated at 3.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$29.4 Billion While China is Forecast to Grow at 7.9% CAGR

The Whiskey market in the U.S. is estimated at US$29.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$30.0 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.4% and 3.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global Whiskey Market - Key Trends and Drivers Summarized

Whiskey is a distilled alcoholic beverage made from fermented grain mash, which may include barley, corn, rye, and wheat. The distinct types of whiskey—such as Scotch, bourbon, and rye—vary based on factors such as the grain used, the distillation process, the aging period, and the geographic region of production. Scotch whisky, for example, is made primarily from malted barley and must be aged in oak barrels for at least three years in Scotland. In contrast, bourbon, primarily produced in the United States, must be made from at least 51% corn and aged in new charred oak barrels. This aging process is critical as it imparts flavor and color to the spirit; the interaction between the whiskey and the oak over time develops complex flavors ranging from vanilla and caramel to spicy and smoky, depending on the type of whiskey and the conditions under which it is aged. The production of whiskey is steeped in tradition, with many distilleries using methods and recipes that have been passed down through generations, yet innovation within the industry has also led to new flavor profiles and production techniques.

The global whiskey market has seen significant evolution in recent years, driven by both a resurgence in popularity of classic spirits and a growing appetite for premium and craft products. As consumers become more knowledgeable about spirits, there is a growing demand for high-quality, artisanal whiskeys that offer unique experiences. This trend has been particularly pronounced among millennials and Gen Z consumers, who often seek out products with authenticity, craftsmanship, and a strong story. Distilleries have responded to this demand by experimenting with small-batch and limited-edition releases, as well as by utilizing non-traditional grains and innovative aging processes, such as using barrels from other spirits or wines to finish the whiskey, which can introduce additional layers of flavor. Additionally, whiskey tourism has flourished, with many distilleries expanding their visitor centers and offering tours and tastings, which not only serve as an additional revenue stream but also build brand loyalty and consumer engagement through immersive experiences.

The growth in the whiskey market is driven by several factors, including the premiumization of spirits, expanded global distribution networks, and shifts in consumer drinking habits. Premium whiskey brands have gained traction as consumers increasingly view high-quality whiskey as an investment or a collectible, leading to higher spending per bottle. This trend towards premiumization is supported by the growing middle class in emerging markets, where there is increasing disposable income available for luxury goods, including premium spirits. Additionally, advances in e-commerce have made rare and international whiskeys more accessible to consumers around the world, broadening the market reach of distilleries and enabling enthusiasts to explore a wider range of products. Social media and digital marketing have also played pivotal roles in shaping consumer perceptions and behaviors, with platforms enabling brands to tell their stories more effectively and engage directly with their audiences. Furthermore, a shift towards more health-conscious drinking habits has seen some consumers opting for quality over quantity, favoring premium whiskeys for their perceived craftsmanship and authenticity. Together, these factors continue to drive dynamic growth in the whiskey industry, promising a robust future for this storied and evolving beverage.

SCOPE OF STUDY:

The report analyzes the Whiskey market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Scotch Whiskey, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Types); Ingredient (Wheat Ingredient, Malt Ingredient, Rye Ingredient, Corn Ingredient, Blended Ingredient); Quality (Premium Quality, High-End Premium Quality, Super-Premium Quality, Other Qualities); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• Asahi Beverages
• Bacardi Limited
• Brown-Forman Corporation
• Campari Group
• Diageo plc
• Heaven Hill Brands
• Jim Beam Brands Co.
• Makers` Mark Distillery
• MGP Ingredients, Inc.
• Pernod Ricard S.A.
• Sazerac Company, Inc.
• The Edrington Group Limited
• The Indiana Whiskey Company
• Whyte & Mackay Ltd.
• William Grant & Sons Ltd.

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