Video Banking Services

Global Video Banking Services Market to Reach US$169.1 Billion by 2030

The global market for Video Banking Services estimated at US$84.4 Billion in the year 2024, is expected to reach US$169.1 Billion by 2030, growing at a CAGR of 12.3% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 13.6% CAGR and reach US$120.0 Billion by the end of the analysis period. Growth in the Services segment is estimated at 9.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$23.0 Billion While China is Forecast to Grow at 16.7% CAGR

The Video Banking Services market in the U.S. is estimated at US$23.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$35.9 Billion by the year 2030 trailing a CAGR of 16.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.8% and 11.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.8% CAGR.

Global Video Banking Services Market – Key Trends & Drivers Summarized

Why Are Banks Turning to Video to Redefine Customer Engagement in the Digital Era?

As banking increasingly shifts from physical branches to digital platforms, video banking services are emerging as a transformative tool for enhancing customer experience while maintaining a human touch. By allowing customers to interact with banking representatives through live video calls, these services bridge the gap between self-service digital banking and traditional face-to-face interactions. The shift is being driven by consumers’ growing expectations for convenience, personalization, and instant support. Financial institutions are leveraging video to offer services such as loan consultations, financial planning, account openings, and customer onboarding—all from the comfort of a customer’s home. This has proven especially effective in reaching tech-savvy millennials, busy professionals, and remote populations underserved by physical branches. The COVID-19 pandemic played a pivotal role in accelerating adoption, with banks worldwide forced to rethink service delivery models amid lockdowns and safety concerns. What began as a necessity has since evolved into a competitive advantage, with banks now embedding secure video conferencing features into their mobile apps and websites. This not only reduces customer wait times and operational costs but also strengthens engagement and builds trust. As banks race to differentiate in a crowded fintech landscape, video banking has become a key pillar in delivering personalized, accessible, and emotionally resonant service experiences.

How Is Technology Enabling the Growth and Sophistication of Video Banking Platforms?

Cutting-edge technologies are powering the next generation of video banking services, making them smarter, more secure, and seamlessly integrated across digital channels. High-definition video, AI-based facial recognition, eKYC (electronic Know Your Customer) systems, and biometric authentication have enabled banks to perform critical services such as identity verification and fraud prevention in real time. Many platforms now include document sharing, digital signature capabilities, and screen-sharing functionalities, allowing for complete end-to-end transactions—whether it`s applying for a mortgage or updating account details. Video analytics and AI-driven sentiment analysis are being used to evaluate customer mood and engagement, helping agents tailor their responses more effectively. Some banks are integrating chatbot assistants to accompany video sessions, allowing for instant FAQs and support functions while human agents focus on high-value interactions. Additionally, cloud-based infrastructure and WebRTC (Web Real-Time Communication) technology ensure high-quality, encrypted video connections with minimal latency. Financial institutions are also deploying omnichannel video banking, enabling customers to start a video session on one device and seamlessly transition to another. These advancements are making video banking more than just a communication tool—it is evolving into a strategic service delivery platform equipped with the intelligence, security, and agility demanded by modern banking.

What Market Segments and Use Cases Are Expanding the Scope of Video Banking?

The video banking services market is broadening its reach across multiple segments and use cases, transforming both retail and corporate banking landscapes. In retail banking, video is widely used for account onboarding, credit card applications, personal loan consultations, and digital customer service. Customers in rural or underserved areas benefit particularly from access to specialized services without needing to travel to a branch. In the corporate and SME segments, video banking facilitates remote advisory services, financial reviews, and onboarding of business accounts, which traditionally required in-person meetings. Wealth management is another rapidly growing segment—video consultations allow clients to receive real-time investment advice, portfolio updates, and risk assessments from relationship managers across the globe. Additionally, video teller machines (VTMs) and self-service kiosks with live video support are being deployed in semi-urban areas to provide extended-hour service while reducing branch overhead. Financial institutions are also exploring hybrid models where in-branch staff assist customers through video terminals to optimize resource allocation. From a channel perspective, mobile banking apps are the most common platform for video engagement, followed by desktop portals and in-branch kiosks. These varied use cases demonstrate video banking’s versatility and its ability to enhance service delivery, efficiency, and customer satisfaction across a diverse range of financial products and demographics.

What Factors Are Fueling the Growth of the Global Video Banking Services Market?

The growth in the video banking services market is driven by several factors related to changing consumer expectations, technological capabilities, service delivery innovation, and competitive pressure. One of the primary drivers is the shift in customer behavior toward on-demand, remote services that still offer human interaction—particularly valued in financial transactions involving trust and complexity. Technological advancements such as AI-powered analytics, secure cloud infrastructure, and real-time document processing are making video banking more scalable, reliable, and user-friendly. From an end-use perspective, the desire for personalized advisory services—especially in areas like loans, investments, and retirement planning—is pushing banks to adopt high-touch video channels that go beyond impersonal chatbots or call centers. Financial institutions are also looking to optimize operational efficiency by centralizing expertise through video hubs, reducing the need for specialist staff at every branch location. Moreover, the expansion of digital inclusion initiatives and rising internet penetration in emerging markets are opening new customer segments for video banking services. Regulatory support for eKYC and digital signatures across jurisdictions further facilitates seamless onboarding and compliance. Together, these technology-enabled service models, end-user adoption trends, and evolving financial infrastructure are driving rapid growth in the global video banking services market.

SCOPE OF STUDY:

The report analyzes the Video Banking Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Solutions, Services); Deployment (On-Premise Deployment, Cloud Deployment); Application (Banks, Credit Union, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Advids
• Alltru Credit Union
• American Express
• AU Small Finance Bank
• Barclays
• Cisco Systems
• Glia Technologies
• Guaranty Trust Bank
• Merrill Lynch
• Microsoft
• Morgan Stanley
• NatWest Group
• Pexip
• STAR Financial Bank
• StonehamBank
• Tata Communications
• TrueConf
• U.S. Bank
• Vidyard
• Zoom Video Communications

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