Transactional Video on Demand

Global Transactional Video on Demand Market to Reach US$18.7 Billion by 2030

The global market for Transactional Video on Demand estimated at US$12.8 Billion in the year 2024, is expected to reach US$18.7 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2024-2030. Electronic Sell-Through, one of the segments analyzed in the report, is expected to record a 7.3% CAGR and reach US$11.5 Billion by the end of the analysis period. Growth in the Download to Rent segment is estimated at 5.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.5 Billion While China is Forecast to Grow at 10.4% CAGR

The Transactional Video on Demand market in the U.S. is estimated at US$3.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2030 trailing a CAGR of 10.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 6.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Global Transactional VOD Market - Key Trends & Drivers Summarized

What Sets TVOD Apart from Other Streaming Models?

Transactional VOD allows consumers to pay per title—rent or purchase—without subscription commitments. It serves customers seeking new releases, exclusive films, or specialized content such as independent cinema and sports pay-per-view. TVOD empowers studios to offer premium theatrical window content, while enabling niche creators to monetize without platform exclusivity.

Which Tech Enhancements Are Optimizing TVOD Experience?

4K/High Dynamic Range (HDR) streaming ensures cinematic quality. Server-side ad insertion (SSAI) supports hybrid models combining transactional and ad tiers. DRM (digital rights management) evolves to support offline downloads and cross-device replays. In-platform recommendation engines use collaborative filtering to suggest similar content post-purchase. Integration with wallet-based micropayment systems allows frictionless checkout and gifting options.

Which Content Verticals Rely on TVOD?

Independent filmmakers and festival distributors use TVOD to reach global audiences without needing SVOD deals. Sports leagues offer live and on-demand pay-per-view events. Premium docuseries and concert films often bypass subscription models. Educational bodies offer masterclasses or episodic courses via TVOD. Interactive niche genres—like anime, VR experiences, fitness programs—leverage pay-per-view as a monetization lever.

What Is Driving TVOD Market Penetration?

The growth in transactional VOD is driven by consumer willingness to pay for high-quality standalone content and platform flexibility. Production studios leverage it to extract theatre revenue from home release windows. International localization, closed captions, and regional pricing support global rollouts. Competitive hybrid models combining TVOD, AVOD (ad), and SVOD (subscription) maximize user value and revenue. The return of theatrical windows and consumer fatigue with multiple base subscriptions further drives pay-per-title adoption.

SCOPE OF STUDY:

The report analyzes the Transactional Video on Demand market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Transaction Type (Electronic Sell-Through, Download to Rent, Pay-Per-View); Application (E-learning Application, Entertainment Application, Other Applications); Connecting Device (Computers, Mobiles, TV)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Amazon Video (Prime Video)
• Apple iTunes / Apple TV
• Brightcove
• Dacast
• Fandango at Home (Vudu)
• Google Play Movies & TV
• Hulu (Transactional component)
• iQIYI
• Kaltura
• Lightbox TV
• Limelight Networks
• MUBI
• Netflix (Offers TVoD)
• Pathe Thuis
• Plex (TVoD via Plex Store)
• Rakuten TV
• Redbox On Demand
• Vixy
• YouTube Movies & Shows
• Zype

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TARIFF IMPACT FACTOR
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