Traditional TV and Home Video

Global Traditional TV and Home Video Market to Reach ## by 2030

The global market for Traditional TV and Home Video estimated at ## in the year 2024, is expected to reach ## by 2030, growing at a CAGR of 0.0% over the analysis period 2024-2030.

Traditional TV & Home Video Market Trends & Drivers Summarized

How Is Traditional TV & Home Video Adapting to the Digital Streaming Revolution?

Traditional TV and home video have long been the dominant mediums for entertainment, offering a range of content from live broadcasts to physical media such as DVDs and Blu-rays. However, the rise of digital streaming platforms, video-on-demand (VOD) services, and smart TVs has disrupted traditional viewing patterns. While traditional television networks still attract significant viewership, especially for live sports, news, and special events, the shift toward on-demand content is reshaping consumer habits. Cable and satellite TV subscriptions are declining as consumers opt for streaming services with personalized, ad-free experiences. Meanwhile, the home video market, once driven by DVD and Blu-ray sales, has seen a shift toward digital downloads and cloud-based media libraries. However, the resilience of traditional TV in certain demographics and the resurgence of physical media among collectors indicate that both formats still hold value. As media consumption evolves, how will traditional TV and home video adapt to maintain relevance in an increasingly digital landscape?

What Technological Innovations Are Advancing Traditional TV & Home Video?

Technological advancements in smart TV integration, AI-driven content recommendation systems, and 4K and 8K video resolutions are enhancing the viewing experience. The rise of hybrid broadcast-broadband TV (HbbTV) is enabling seamless integration of live and on-demand content, allowing traditional TV networks to compete with streaming services. Additionally, improvements in HDR (High Dynamic Range) and immersive audio technologies are enhancing the quality of home video, making physical media more appealing to cinephiles. AI-powered upscaling in smart TVs is also improving the quality of traditional cable and satellite broadcasts.

Why Is the Demand for Traditional TV & Home Video Still Present?

Despite the rise of streaming, traditional TV remains a preferred choice for live events, sports, and real-time news broadcasts. Certain demographics, particularly older audiences, continue to favor traditional TV over streaming services. The resurgence of physical media, driven by nostalgia and a desire for high-quality, uncompressed video formats, is also sustaining demand for home video products. Additionally, hybrid TV services that integrate live and streaming content are creating new opportunities for broadcasters.

What Factors Are Driving the Growth and Transformation of the Traditional TV & Home Video Market?

The market is evolving due to technological advancements in smart TVs and home theater systems, the integration of streaming capabilities into traditional TV models, the continued demand for live programming, and the niche market for physical media collectors. As content consumption habits shift, the industry is expected to blend traditional and digital formats, offering viewers a seamless, hybrid entertainment experience.

SCOPE OF STUDY:

The report analyzes the Traditional TV and Home Video market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Pay-TV Subscriptions, Physical Home Video, Traditional TV Advertising, Public TV License Fees)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• AT&T Inc.
• British Broadcasting Corporation (BBC)
• Carter Communications
• Charter Communications
• Comcast Corporation
• Cox Communications
• Discovery, Inc.
• DISH Network L.L.C.
• EchoStar Corporation
• Foxtel
• Frontier Communications
• ITV plc
• Liberty Global
• NBCUniversal Media, LLC
• Nippon Hoso Kyokai (NHK)
• RTL Group
• Shaw Communications
• Sky Group
• Sony Corporation
• Tata Sky
• Telstra Group Ltd
• ViacomCBS Inc. (now Paramount Global)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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