Surimi

Global Surimi Market to Reach ## by 2030

The global market for Surimi estimated at ## in the year 2024, is expected to reach ## by 2030, growing at a CAGR of 0.0% over the analysis period 2024-2030.

Global Surimi Market – Key Trends & Drivers Summarized

Why Is Surimi Gaining Momentum as a High-Utility Protein Source in Global Diets?

Surimi, a processed seafood product made primarily from deboned and washed white fish such as Alaskan pollock, is witnessing growing global popularity as an affordable, versatile, and protein-rich alternative to conventional seafood. Originally developed in Japan, surimi is now widely used to manufacture imitation crab meat, shrimp, and other seafood analogues that are consumed in sushi, salads, soups, and ready meals. Its unique texture, mild flavor, and adaptability to various cuisines have helped it cross regional culinary barriers, making it a staple in not just East Asia but also North America, Europe, and Latin America. As global food systems look for scalable protein alternatives that are shelf-stable, value-added, and suitable for mass-market consumption, surimi’s cost-efficiency and long shelf life make it highly appealing. Moreover, surimi aligns with the growing consumer interest in high-protein, low-fat food options, especially among fitness-conscious and weight management-focused demographics. Its use in processed food categories such as seafood snacks, sandwich fillings, and convenience meals continues to rise as food manufacturers look for reliable inputs that are easy to season, shape, and scale.

How Are Innovation and Diversification Shaping the Future of Surimi Products?

Product innovation is driving a new wave of surimi applications far beyond traditional imitation crab. Manufacturers are developing diverse product formats, including flavored sticks, nuggets, patties, spreads, and vegan surimi analogues made from plant proteins. These innovations are designed to meet the growing demand for clean-label, allergen-free, and flexitarian-friendly products. Advanced texturizing technologies, combined with natural flavorings and colorants, are enabling the creation of surimi products that closely mimic the taste and appearance of premium seafood while offering consistency and affordability. Additionally, regional flavor preferences are influencing product development—spicy, herb-infused, and fusion-style surimi offerings are being launched to cater to local markets. Packaging innovations such as vacuum sealing, resealable pouches, and microwavable containers are also enhancing shelf appeal and convenience. With foodservice chains and quick service restaurants (QSRs) incorporating surimi into wraps, sushi rolls, and seafood platters, commercial demand is expected to rise. Retail players are responding with private-label surimi products and snackable portions, targeting both families and on-the-go consumers. This evolving product landscape is creating fresh opportunities for surimi in health, convenience, and global flavor segments.

Why Are Sustainability and Resource Utilization Key to Surimi’s Market Appeal?

Sustainability concerns and efficient resource utilization are increasingly placing surimi in a favorable light compared to other forms of seafood. Surimi production is typically based on the use of underutilized fish species or bycatch, making it a model for reducing food waste and maximizing marine resource use. With the depletion of some commercial fish stocks and rising environmental scrutiny of seafood sourcing, surimi’s sustainable sourcing credentials are being leveraged to attract eco-conscious consumers. Manufacturers are also embracing certifications like the Marine Stewardship Council (MSC) label and incorporating traceability practices to demonstrate responsible harvesting and processing. Additionally, advances in processing technologies are allowing for more efficient water use, lower energy consumption, and the creation of high-yield protein concentrates from raw materials. Governments and NGOs in major surimi-producing regions such as Japan, the U.S., Thailand, and Vietnam are supporting sustainable fisheries and promoting value-added processing to enhance economic viability. As food systems prioritize circularity and environmental performance, surimi’s ability to deliver functional nutrition with a reduced environmental footprint strengthens its appeal to both regulators and consumers focused on responsible eating.

What’s Driving the Global Growth of the Surimi Market?

The growth in the surimi market is driven by several factors linked to shifting consumer preferences, technological innovation, supply chain efficiency, and global protein demand. Rising demand for affordable, high-protein seafood alternatives—especially in price-sensitive and health-conscious markets—is one of the key accelerators. The expansion of fast food, convenience meal, and snack categories that incorporate surimi as a flexible, adaptable ingredient is also boosting volumes. Technological advances in freezing, processing, and packaging have made surimi more consistent in quality, easier to transport, and longer-lasting—key attributes for international markets. On the supply side, growth in sustainable fisheries, improved fish waste valorization, and investment in processing facilities are enhancing both the availability and quality of surimi. Consumers seeking variety, texture-rich foods, and easy-to-prepare protein are increasingly drawn to surimi’s value proposition. Meanwhile, rising middle-class populations in Asia-Pacific and Latin America, along with increasing seafood consumption trends in Europe and North America, are expanding the global customer base. Regulatory support for sustainable seafood sourcing and growing supermarket and foodservice penetration are expected to further reinforce the growth trajectory of the surimi market across retail, institutional, and industrial segments.

SCOPE OF STUDY:

The report analyzes the Surimi market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source (Tropical, Cold Water); Form (Frozen, Fresh); Distribution Channel (B2B, B2C)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 34 Featured) -

• A B Golden Seafood
• American Seafoods Group
• Apitoon Group
• Aquamar Inc (LM Foods LLC)
• Clearwater Seafoods Inc.
• Gadre Marine Pvt. Ltd.
• Glacier Fish Company LLC
• Maruha Nichiro Corporation
• Nippon Suisan Kaisha, Ltd. (Nissui)
• Ocean Choice International L.P.
• Ocean Food Company Ltd.
• Ocean More Foods Co., Limited
• OceanFood Sales Ltd.
• Pacific Seafood Group
• Russian Fishery Company LLC
• Seaprimexco Vietnam
• Thai Union Group PCL
• Thong Siek Global
• Trident Seafoods Corporation
• Viciunai Group

TARIFF IMPACT FACTOR

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APRIL 2025: NEGOTIATION PHASE

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