Stress Relief Supplements

Global Stress Relief Supplements Market to Reach US$732.2 Million by 2030

The global market for Stress Relief Supplements estimated at US$541.0 Million in the year 2024, is expected to reach US$732.2 Million by 2030, growing at a CAGR of 5.2% over the analysis period 2024-2030. Ashwagandha Source, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$239.2 Million by the end of the analysis period. Growth in the Chamomile Source segment is estimated at 5.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$147.4 Million While China is Forecast to Grow at 8.4% CAGR

The Stress Relief Supplements market in the U.S. is estimated at US$147.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$147.4 Million by the year 2030 trailing a CAGR of 8.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Global Stress Relief Supplements Market - Key Trends & Drivers Summarized

What’s Fueling the Rise of Stress Relief Supplements in Wellness Portfolios?

Stress relief supplements—ranging from adaptogens like ashwagandha and Rhodiola to receptors-modulating vitamins (magnesium, B complex), and calm-promoting amino acids (L-theanine, GABA)—are gaining prominence in dietary routines. These are used to manage daily stress, support sleep cycles, and improve focus during high-pressure contexts. Consumer interest in mental health and holistic wellness has amplified their popularity in capsules, powders, gummies, and RTD formats. Supplement makers now back their formulations with clinical research and third-party certifications, aiming to enhance trust and efficacy among health-conscious users.

Are Delivery Formats and Synergy Blends Enhancing Effectiveness?

Powdered blends combining adaptogens with nootropics or calming botanicals aid in customizing stress support. Micro-encapsulated or time-release capsules help control dosing and minimize sensory side effects. Beverage options—sparkling stress-beverage mixes or herbal tea formats—offer daily ritual consumption. Label transparency includes standardized withanolide levels in ashwagandha extracts and bioavailability markers, enabling consumer comparison. Ongoing R&D is testing phytosome-bound complexes and bio-enhanced adaptogenic extract blends.

Why Are Consumers Integrating Supplements into Daily Routines?

Adults face increased stress from work, urban life, and digital overload. The wellness generation seeks non-pharmacological, natural stress management tools. Supplements that support stress relief, focus, or sleep are seen as safer, accessible alternatives to prescriptions. Employers are adding supplements into corporate wellness programs as part of mindfulness support strategies. 

What’s Powering the Growth in the Stress Relief Supplements Market?

The growth in this market is driven by several factors related to wellness trends, formulation advances, and institutional adoption. Rising mental health awareness is pushing consumers toward adjunctive stress management products. New bioavailable nutrient complexes and adaptogen blends enhance product appeal. E-commerce platforms offer subscription-based supplements—enhancing compliance. Clinical research and inclusion in employee benefit schemes legitimize these supplements. Finally, regulatory clarity via quality standards (USP, NSF) builds consumer trust.

SCOPE OF STUDY:

The report analyzes the Stress Relief Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source (Ashwagandha Source, Chamomile Source, Lavender Source, Melatonin Source, Rhodiola Source, L-theanine Source); Form (Capsules & Tablets Form, Oil Form, Powder Form); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Amway (Nutrilite)
• AstraZeneca (Calmix)
• Bayer (Klaire Labs)
• BioGaia
• Gaia Herbs
• Goli Nutrition
• Himalaya Wellness Company
• HUM Nutrition (Big Chill)
• Klaire Labs
• Life Extension
• MegaFood
• Merck Consumer Health
• Nature`s Bounty
• Nootropics Depot
• Nordic Naturals
• NOW Foods
• Olly
• Pharmavite (Nature Made)
• Pure Encapsulations
• Recess

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