Stock Videos

Global Stock Videos Market to Reach US$1.1 Billion by 2030

The global market for Stock Videos estimated at US$784.0 Million in the year 2024, is expected to reach US$1.1 Billion by 2030, growing at a CAGR of 5.5% over the analysis period 2024-2030. Macrostock Image Source, one of the segments analyzed in the report, is expected to record a 6.0% CAGR and reach US$728.3 Million by the end of the analysis period. Growth in the Microstock Image Source segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$211.6 Million While China is Forecast to Grow at 9.0% CAGR

The Stock Videos market in the U.S. is estimated at US$211.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$229.3 Million by the year 2030 trailing a CAGR of 9.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.1% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.3% CAGR.

Global Stock Videos Market - Key Trends and Drivers Summarized

Stock videos, or stock footage, are pre-recorded video clips that can be used in various multimedia projects, ranging from television and film production to corporate presentations and web content creation. These clips are typically generic, covering a wide range of subjects such as nature scenes, cityscapes, people in various actions, and much more. Stock videos are a vital resource for content creators because they save time and reduce production costs significantly. Instead of organizing a video shoot, which involves scheduling, location fees, and staffing costs, video producers and editors can browse extensive libraries of stock footage to find clips that fit their needs. This convenience has made stock videos an indispensable tool in modern media production, utilized to enhance storytelling, provide context, or simply beautify visual presentations.

The availability and variety of stock video content have expanded dramatically with the advent of digital media platforms and the increasing capabilities of high-definition and 4K video technologies. High-quality footage that was once only accessible to professional filmmakers is now available to anyone with an internet connection. Furthermore, the proliferation of affordable, high-quality video recording equipment has democratized the production of stock footage, enabling independent videographers around the world to contribute to stock video libraries. This has led to a diversification in the types of footage available, catering to a more global audience with culturally diverse needs and interests. Additionally, specialized stock footage that caters to niche markets, such as drone aerials or underwater videography, has also seen a rise, meeting the specific demands of content creators who need unique or hard-to-capture shots for their projects.

The growth in the stock video market is driven by several factors, including technological advancements, the escalating demand for digital content, and changing consumer behavior. Improvements in video technology, such as 4K and 8K resolutions and enhanced video compression algorithms, allow stock video providers to offer high-quality footage that meets the standards of professional broadcasting and filmmaking. The expansion of digital marketing and online education sectors also fuels demand for diverse visual content, driving the growth of the stock video industry. Additionally, consumer behavior has shifted towards a preference for video over other forms of content, as evidenced by the growth of video-centric platforms like YouTube, TikTok, and Instagram. Marketers, educators, and content creators leverage stock video to produce appealing content more efficiently, thus meeting the audience`s expectations for high-quality, engaging visuals. These factors collectively contribute to a robust demand for stock video, ensuring its continued relevance and expansion in the media landscape.

SCOPE OF STUDY:

The report analyzes the Stock Videos market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Image Source (Macrostock Image Source, Microstock Image Source); License Model (Rights Managed (RM) License Model, Royalty-Free (RF) License Model); Application (Editorial Application, Commercial Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 51 Featured) -

• 123RF Pte Ltd
• Adobe, Inc.
• Alamy Ltd.
• Canva Germany GmbH (pixabay)
• Depositphotos, Inc.
• Dissolve, Inc.
• Dreamstime.com, LLC
• Footage Firm, Inc. (Storyblocks)
• Freepik Company S.L.
• Getty Images, Inc.
• iStockphoto LP (by Getty Images)
• MotionElements Pte. Ltd.
• Pond5, Inc.
• Shutterstock, Inc.
• WeVideo Inc

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.