Shilajit

Global Shilajit Market to Reach US$323.9 Million by 2030

The global market for Shilajit estimated at US$206.7 Million in the year 2024, is expected to reach US$323.9 Million by 2030, growing at a CAGR of 7.8% over the analysis period 2024-2030. Liquid, one of the segments analyzed in the report, is expected to record a 8.2% CAGR and reach US$201.5 Million by the end of the analysis period. Growth in the Powder segment is estimated at 6.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$54.3 Million While China is Forecast to Grow at 7.5% CAGR

The Shilajit market in the U.S. is estimated at US$54.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$51.8 Million by the year 2030 trailing a CAGR of 7.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.2% and 6.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.2% CAGR.

Global Shilajit Market – Key Trends & Drivers Summarized

Is the Reawakening of Ancient Wellness Traditions Fueling Shilajit’s Global Rise?

The global shilajit market is witnessing remarkable growth as consumers worldwide turn to ancient remedies and holistic wellness practices to support physical vitality, mental clarity, and long-term health. Once confined to traditional systems like Ayurveda and Tibetan medicine, shilajit—an organic mineral-rich resin formed over centuries in the Himalayas and other mountainous regions—is now gaining global recognition as a powerful adaptogen and natural supplement. Its complex composition of fulvic acid, trace minerals, and bioactive compounds has positioned it as a sought-after tonic for energy enhancement, anti-aging, cognitive support, and overall vitality. With modern consumers increasingly seeking alternatives to synthetic pharmaceuticals, shilajit offers a natural, heritage-based solution that aligns with the rising interest in clean-label, plant-derived, and minimally processed products. The wellness industry’s broader embrace of eastern health traditions has introduced shilajit to audiences across North America, Europe, and Asia-Pacific, where it is often marketed through the lenses of performance enhancement, hormone balance, and rejuvenation. This growing global curiosity in ancient healing is not only expanding shilajit’s market footprint but also elevating its status from niche ethnobotanical to a mainstream wellness essential.

Can Transparency, Sourcing Integrity, and Scientific Backing Build Consumer Trust?

While demand for shilajit is on the rise, its market growth is deeply tied to the credibility and purity of the product—a challenge given the complex and often opaque sourcing landscape. Raw shilajit is harvested from high-altitude rock layers and then processed for human consumption, making it susceptible to contamination, adulteration, and inconsistent quality. As consumers become more informed and cautious about supplement safety, there is mounting pressure on manufacturers to ensure full transparency in sourcing, standardized extraction methods, and rigorous third-party testing for heavy metals and microbial impurities. Certifications such as GMP, ISO, and organic labeling are gaining importance as they signal adherence to safety and purity benchmarks. Furthermore, increasing investment in scientific validation is helping reposition shilajit as an evidence-backed nutraceutical. Emerging research is exploring its potential benefits in testosterone support, mitochondrial energy production, antioxidant protection, and cognitive health—findings that are being used by premium brands to strengthen efficacy claims. Standardization of fulvic acid content and active compound profiles is becoming a key differentiator, allowing brands to compete on performance as well as provenance. In a crowded supplement market, credibility through transparency, traceability, and science is shaping the long-term success of shilajit brands.

Is Digital Wellness Culture Accelerating Shilajit’s Global Mainstreaming?

The digital-first wellness economy is playing a pivotal role in propelling shilajit from a traditional remedy to a viral super-supplement. With health influencers, fitness experts, and holistic practitioners highlighting its benefits across platforms like YouTube, TikTok, and Instagram, shilajit is becoming increasingly familiar to a younger, health-savvy audience. Direct-to-consumer (DTC) brands are leveraging social media, e-commerce platforms, and wellness blogs to build educational content, promote usage rituals, and foster community engagement around the product. Subscription models, sample packs, and personalized wellness kits are helping convert first-time users into repeat customers. The accessibility of shilajit has also improved significantly, with products now available in multiple forms—resin, powder, capsules, and liquid—tailored to different lifestyle preferences and price points. Consumer demand for gender-specific and performance-focused solutions is further boosting its use among men seeking hormone support, athletes looking for endurance enhancement, and busy professionals pursuing mental clarity and stress relief. The convergence of traditional healing narratives and digital consumer behavior is turning shilajit into a cross-generational, cross-border wellness product with strong traction across fitness, biohacking, and holistic living communities.

What’s Driving the Growth in the Shilajit Market?

The growth in the shilajit market is driven by several factors directly linked to consumer health trends, product innovation, and expanding global access. First, rising consumer preference for natural, plant-based, and traditional remedies is elevating the appeal of ancient adaptogens like shilajit. Second, increasing awareness of men’s health and hormonal wellness is driving the demand for supplements that support testosterone, energy, and performance. Third, the global expansion of the wellness economy—especially in the areas of vitality, anti-aging, and cognitive support—is creating space for multifunctional, heritage-based products. Fourth, the proliferation of e-commerce and DTC wellness brands is making high-quality shilajit more accessible to global audiences, including those in North America, Europe, and Southeast Asia. Fifth, the growing body of scientific studies and clinical trials is helping validate traditional claims, thereby improving consumer confidence and product adoption. Sixth, improved processing techniques and stricter quality standards are addressing safety concerns and enabling premium product development. Seventh, the increased demand for personalized and goal-specific supplementation is fostering innovation in formats, blends, and delivery mechanisms. Together, these market drivers are positioning shilajit as a potent, culturally rooted, and future-facing supplement in the rapidly evolving global health and wellness sector.

SCOPE OF STUDY:

The report analyzes the Shilajit market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Liquid, Powder, Capsules / Tablets); Application (Bone & Joint Health, Sexual Health, Anti-aging, General Health, Others); Distribution Channel (Offline, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

• Advance Ayurveda
• Amazon.com, Inc.
• Baidyanath Group
• Better Alt
• Botani General Trading
• Botanic Healthcare
• British VitaTech
• Chakrapani Ayurveda Clinic
• Curoveda Herbals
• Cymbiotika
• Dabur India Limited
• Embarcador
• Herbal Creations
• Herbal Hills
• ISAR International LLP
• KOBAC General Trading LLC
• MAC Biosciences
• Marudhar Impex
• Medikonda Nutrients
• Nootropics Depot
• OSR Ayurveda
• Patanjali Ayurved Limited
• Pür Shilajit
• Pure Himalayan Shilajit
• Rasayanam Ayurveda
• Trace Minerals Research
• Trivang
• Upakarma Ayurveda
• Urjas
• Vedapure Naturals

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.