ServiceNow Store Apps

Global ServiceNow Store Apps Market to Reach US$68.5 Billion by 2030

The global market for ServiceNow Store Apps estimated at US$12.8 Billion in the year 2024, is expected to reach US$68.5 Billion by 2030, growing at a CAGR of 32.2% over the analysis period 2024-2030. Cloud, one of the segments analyzed in the report, is expected to record a 34.7% CAGR and reach US$51.5 Billion by the end of the analysis period. Growth in the Web-based segment is estimated at 26.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.5 Billion While China is Forecast to Grow at 42.2% CAGR

The ServiceNow Store Apps market in the U.S. is estimated at US$3.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.8 Billion by the year 2030 trailing a CAGR of 42.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.7% and 29.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 27.3% CAGR.

Global "ServiceNow Store Apps" Market – Key Trends & Drivers Summarized

What Makes ServiceNow Store Apps The Epicenter Of Enterprise Automation?
ServiceNow Store Apps are rapidly redefining how organizations approach automation, integration, and operational agility within the ServiceNow ecosystem. These modular, ready-to-deploy applications, available through the ServiceNow Store, empower businesses to extend the native capabilities of their Now Platform without having to build custom solutions from scratch. Spanning verticals from IT service management (ITSM) and HR to security operations (SecOps) and customer workflows, these apps offer pre-validated, plug-and-play functionality that accelerates digital transformation initiatives. Enterprises leverage them for everything from automated incident response and AI-driven ticket triaging to real-time employee onboarding and vendor risk assessment. With built-in governance, security certifications like FedRAMP or HIPAA, and seamless upgrade compatibility, ServiceNow Store Apps ensure enterprise-grade compliance without compromising scalability. Furthermore, the ecosystem benefits from a constant pipeline of ISV (Independent Software Vendor) innovations—often integrating AI, IoT, machine learning, and robotic process automation (RPA)—offering a marketplace that evolves in step with business needs. These apps also streamline integrations with third-party platforms like Microsoft Teams, AWS, Salesforce, and Zoom, closing operational gaps and improving workflow cohesion across hybrid tech environments. This rise of curated app ecosystems in enterprise service management underscores a shift toward composable IT strategies and low-code extensibility frameworks.

How Are ISVs And Developers Fueling Innovation In The ServiceNow Store?
Independent developers and ISVs play a pivotal role in shaping the trajectory of the ServiceNow Store ecosystem. ServiceNow’s Partner Program and robust developer tools—including App Engine Studio, Flow Designer, and IntegrationHub—have democratized app development, encouraging innovation at both enterprise and startup levels. Developers are leveraging AI/ML capabilities via Now Intelligence and using low-code tooling to deliver modular apps that solve niche but critical business problems—ranging from ESG compliance tracking to advanced CMDB reconciliation and procurement workflow automation. With monetization models and co-sell opportunities now embedded in the Store’s framework, developers are incentivized to push out high-impact apps with aggressive update cadences and tight feedback loops. ISVs are also tapping into customer co-creation through ServiceNow Dev Program forums and Creator Workflows, ensuring their apps remain relevant, interoperable, and aligned with evolving enterprise priorities. The Store’s certification process further guarantees that only stable, performant apps make it to production environments, strengthening enterprise trust. As a result, the ecosystem is seeing an influx of specialized apps in verticals like healthcare, manufacturing, and financial services—many of which extend beyond IT to touch core business functions like compliance, marketing, and operational risk. This developer-driven momentum not only boosts platform stickiness but also accelerates ServiceNow’s vision of platform-centric digital businesses.

Digital transformation efforts often stall due to fragmented systems, slow custom development cycles, and lack of cross-functional integration—challenges that ServiceNow Store Apps are uniquely positioned to address. These apps facilitate end-to-end automation by linking previously siloed functions such as ITOM, HRSD, CSM, and GRC with a unified data model and single platform of record. Many enterprises use Store apps to modernize legacy systems without a full rip-and-replace strategy, achieving operational continuity with minimal disruption. Moreover, vertical-specific solutions—like Clinical Services apps for healthcare or Field Service Dispatch for logistics—allow organizations to deploy contextual, business-aligned innovations quickly. The built-in AI and NLP capabilities of many apps enable predictive issue resolution, anomaly detection, and real-time performance monitoring, giving business leaders critical insights while improving user experience. In hybrid workforce environments, collaboration apps integrate with Slack, Teams, and Zoom to ensure seamless cross-departmental coordination. Notably, ServiceNow Store Apps support extensibility with mid-server integrations, REST/SOAP APIs, and business rules that conform to ITIL and ISO frameworks. By serving as digital bridges, these apps reduce time-to-value for transformation initiatives and empower organizations to move from reactive to proactive service models. Their rapid deployment capabilities also align with agile delivery methodologies, further boosting enterprise adaptability in a volatile market landscape.

The Growth In The ServiceNow Store Apps Market Is Driven By Several Factors That Reflect Platform Maturity, Customer Expectations, And Technological Evolution
A significant growth driver is the increasing adoption of platform-as-a-service (PaaS) models, with enterprises preferring modular ecosystems that reduce time-to-market for innovation. As organizations shift toward digital-first operating models, there`s a growing need for rapid automation tools that can plug into ServiceNow without disrupting existing configurations—directly boosting Store App adoption. Another key trend is the heightened demand for vertical-specific solutions; industries like financial services, public sector, and healthcare now require tailored workflow tools, and Store Apps offer pre-built compliance-ready modules that meet these sectoral nuances. ISV participation has surged due to favorable revenue-sharing models and access to ServiceNow’s vast enterprise customer base, further expanding the catalog of high-quality, niche applications. Increased use of hybrid work environments has also fueled demand for workflow apps focused on employee experience, remote asset management, and collaborative operations. Additionally, enterprise buyers are favoring low-code and no-code tools to empower business users and reduce dependency on overburdened IT teams—another area where Store Apps excel. Regulatory and data governance pressures have prompted the adoption of certified and secure apps, especially in regions with evolving data protection laws. Finally, the rise of composable architecture and integration-centric digital strategies has created a fertile environment for Store Apps that act as connectors, enhancers, or full-stack modules within enterprise digital ecosystems. Together, these technology- and behavior-driven forces are shaping a dynamic and rapidly expanding market for ServiceNow Store Apps.

SCOPE OF STUDY:

The report analyzes the ServiceNow Store Apps market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Cloud, Web-based); Organization Size (SMEs, Large Enterprises)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• AutomatePro Ltd
• Cisco Systems Inc.
• Dynatrace LLC
• Glance Networks Inc.
• IBM Corporation
• LogMeIn Inc.
• Microsoft Corporation
• Nuvolo
• Okta Inc.
• PagerDuty Inc.
• SailPoint Technologies
• ServiceNow Inc.
• Snow Software
• Talkdesk Inc.
• TeamViewer AG
• Tenon Software Inc.
• Thirdera
• VividCharts
• xMatters Inc.
• xtype.io LTD

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