Self-Tanning Products

Global Self-Tanning Products Market to Reach US$1.3 Billion by 2030

The global market for Self-Tanning Products estimated at US$1.1 Billion in the year 2024, is expected to reach US$1.3 Billion by 2030, growing at a CAGR of 3.7% over the analysis period 2024-2030. Lotions, one of the segments analyzed in the report, is expected to record a 2.8% CAGR and reach US$798.8 Million by the end of the analysis period. Growth in the Gels segment is estimated at 5.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$284.1 Million While China is Forecast to Grow at 3.7% CAGR

The Self-Tanning Products market in the U.S. is estimated at US$284.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$217.8 Million by the year 2030 trailing a CAGR of 3.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.3% and 3.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Self-Tanning Products Market – Key Trends & Drivers Summarized

Why Is The Self-Tanning Products Market Experiencing A Surge In Demand?

The global self-tanning products market is witnessing significant growth as consumers shift toward sunless tanning alternatives to avoid UV exposure and skin damage. Rising awareness about the risks of prolonged sun exposure, including skin cancer and premature aging, is driving demand for self-tanning lotions, sprays, mousses, and drops. The influence of social media, celebrity endorsements, and wellness trends is further boosting interest in self-tanning products, particularly among younger demographics. Additionally, the rise of vegan, cruelty-free, and organic tanning formulations is reshaping consumer preferences and fueling market expansion.

What Innovations Are Transforming The Self-Tanning Industry?

Advancements in self-tanning formulations are improving product longevity, streak-free application, and hydration benefits. DHA-free tanning products are emerging as a safer alternative for individuals with sensitive skin. AI-powered skin tone analysis and personalized self-tanning solutions are enabling consumers to achieve more natural-looking results. Additionally, aerosol-based and hybrid skincare-tanning products infused with vitamins, antioxidants, and SPF protection are gaining traction. These innovations are making self-tanning products more convenient, effective, and appealing to a broader audience.

Which Consumer Segments Are Driving The Growth Of The Self-Tanning Market?

Beauty-conscious millennials and Gen Z consumers are leading the adoption of self-tanning products, particularly in regions where sun exposure is limited. The wellness and skincare industry is integrating self-tanning into holistic beauty routines, with dermatologists recommending sunless tanning as a safer alternative to UV exposure. Additionally, the rise of at-home beauty treatments is fueling demand for DIY self-tanning solutions. As consumer preferences shift toward natural and organic formulations, the self-tanning market is set for continued expansion.

What Factors Are Fueling The Growth Of The Self-Tanning Products Market?

The growth in the self-tanning products market is driven by increasing awareness of sun safety, rising demand for clean beauty solutions, and innovations in tanning technology. The expansion of e-commerce and direct-to-consumer (DTC) brands is making self-tanning products more accessible. Additionally, the growing demand for sustainable and non-toxic skincare formulations is shaping the market landscape. As consumers prioritize healthy and UV-free tanning alternatives, the self-tanning market is poised for continued growth.

SCOPE OF STUDY:

The report analyzes the Self-Tanning Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Lotions, Gels, Others); Application (Men, Women); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 34 Featured) -

• Alba Botanica (Avalon Natural Products)
• Bali Body
• Beauty by Earth
• Bondi Sands
• Clarins
• Coco & Eve
• Coola LLC
• Dolce Glow
• Fake Bake
• Isle of Paradise
• James Read Tan
• Jergens (Kao Corporation)
• L`Oréal S.A.
• Loving Tan
• MineTan
• Mystic Tan
• Neutrogena (Johnson & Johnson)
• Norvell
• Pradas Glow
• Sienna X
• Skinerals
• Skinny Tan
• St. Tropez
• Sun Bum
• TanCeuticals
• Tan-Luxe (Future Beauty Labs)
• Tanologist
• Vita Liberata (Crown Laboratories)
• Xen-Tan

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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