Sea Buckthorn

Global Sea Buckthorn Market to Reach US$495.9 Million by 2030

The global market for Sea Buckthorn estimated at US$324.1 Million in the year 2024, is expected to reach US$495.9 Million by 2030, growing at a CAGR of 7.3% over the analysis period 2024-2030. Juice Form, one of the segments analyzed in the report, is expected to record a 6.8% CAGR and reach US$247.1 Million by the end of the analysis period. Growth in the Powder Form segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$88.3 Million While China is Forecast to Grow at 11.4% CAGR

The Sea Buckthorn market in the U.S. is estimated at US$88.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$103.9 Million by the year 2030 trailing a CAGR of 11.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.7% and 7.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.9% CAGR.

Global Sea Buckthorn Market – Key Trends & Drivers Summarized

Why Is Sea Buckthorn Gaining Global Recognition as a Super Ingredient?
Sea Buckthorn, a hardy shrub native to Europe and Asia, has surged in popularity due to its dense nutritional profile and versatile applications across nutraceuticals, cosmetics, and functional foods. The berries, leaves, and seeds are rich in omega-7 fatty acids, vitamin C, E, flavonoids, and antioxidants—making them highly desirable for immune-boosting, anti-aging, and anti-inflammatory products. What was once an Ayurvedic and traditional Chinese remedy is now a booming commercial ingredient in supplements, skincare serums, herbal teas, and even cold-pressed juices. Increased consumer demand for holistic health and plant-based wellness has propelled this resilient, wild-harvested berry into the mainstream. With a growing base of health-conscious consumers seeking immunity support, cardiovascular protection, and digestive health, sea buckthorn is becoming a regular feature in clean-label and organic product lines across Europe, North America, and parts of Asia.

How Is Sea Buckthorn Being Incorporated Into Diverse Product Formats?
From oils and capsules to jams, face creams, and nutraceutical gummies, sea buckthorn is being formulated into an expanding array of products. Its adaptogenic and anti-inflammatory benefits make it particularly attractive for skincare and beauty brands, often marketed as a “vitamin bomb” for aging or sensitive skin. In pharmaceuticals, sea buckthorn oil is being explored for gastrointestinal healing and post-surgery recovery, supported by emerging clinical trials. The functional beverage industry is also integrating sea buckthorn extract into immunity elixirs, detox shots, and natural energy drinks. Pet wellness, too, is adopting the ingredient in calming treats and skin supplements for dogs and cats. This cross-industry appeal, paired with increasing investment in extraction technologies, is helping the ingredient gain a foothold in both premium and mass-market segments.

What Are the Challenges and Opportunities in Sourcing and Sustainability?
Though resilient, sea buckthorn cultivation is limited to specific geographies—primarily Tibet, Mongolia, Russia, and Northern Europe—making supply chain management a key concern. Wild harvesting practices, climate vulnerability, and slow plant maturity (which can take 4–5 years) present challenges to scalability. However, these challenges have opened opportunities for organic farming cooperatives, vertical farming pilots, and fair trade certification to ensure supply consistency and traceability. In response to sustainability concerns, companies are investing in full-plant utilization—using not just berries but also leaves, bark, and seeds to extract different bioactives for use in cosmetics, teas, and herbal infusions. These sustainable strategies are not only improving ROI but also enhancing the brand story around eco-conscious sourcing and regenerative agriculture.

The Growth in the Sea Buckthorn Market Is Driven by Several Factors
Growth in the sea buckthorn market is driven by increasing demand for plant-based superfoods, clean-label skincare, and evidence-backed herbal supplements. A shift in consumer behavior toward immunity-boosting and anti-aging natural remedies is fueling innovation across dietary and cosmetic applications. Rising awareness of omega-7 fatty acids and their benefits for skin, mucosal health, and metabolism is giving sea buckthorn a unique positioning among fatty acid supplements. Technological advancements in cold-press extraction and encapsulation are improving the ingredient’s stability and palatability in different formats. Additionally, regulatory approvals in new markets, growing vegan product portfolios, and e-commerce-driven functional wellness trends are accelerating global demand. Organic farming initiatives and product launches by major nutraceutical players are further strengthening the ingredient’s commercial ecosystem.

SCOPE OF STUDY:

The report analyzes the Sea Buckthorn market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Juice, Powder, Oil, Other Forms); Application (Pharmaceutical, Dietary Supplement, Food & Beverages, Cosmetics & Personal Care, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• A. Vogel
• Avestia Pharma
• Bionorica SE
• British Sea Buckthorn Company
• EcoSiberia LLC
• Ecosphere
• Flora Manufacturing & Distributing Ltd.
• Genex Pharma
• Hunan Huacheng Biotech, Inc.
• Iprona AG
• Lysi hf.
• Natura Siberica
• Natures Aid Ltd
• Natures Sunshine Products, Inc.
• Omega Pharma NV
• SeabuckWonders
• Shandong Green Biotech Co., Ltd.
• Sibu Beauty
• Weleda AG
• Xi`an Greena Biotech Co., Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
176 OTHER COUNTRIES.

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