Real World Data

Global Real World Data Market to Reach US$5.4 Billion by 2030

The global market for Real World Data estimated at US$2.2 Billion in the year 2024, is expected to reach US$5.4 Billion by 2030, growing at a CAGR of 15.9% over the analysis period 2024-2030. Services, one of the segments analyzed in the report, is expected to record a 17.7% CAGR and reach US$3.7 Billion by the end of the analysis period. Growth in the Datasets segment is estimated at 12.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$590.5 Million While China is Forecast to Grow at 14.9% CAGR

The Real World Data market in the U.S. is estimated at US$590.5 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$835.4 Million by the year 2030 trailing a CAGR of 14.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.8% and 13.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.4% CAGR.

Global "Real World Data" Market – Key Trends & Drivers Summarized

Is Real World Data Reshaping The Future Of Evidence-Based Decision Making?
Real World Data (RWD) is becoming a cornerstone of healthcare innovation, shifting the paradigm from controlled clinical trials to evidence drawn from real-life patient experiences. Sourced from electronic health records (EHRs), insurance claims, patient registries, wearables, and mobile health apps, RWD provides insights into treatment efficacy, safety, adherence, and outcomes across diverse populations. It allows regulators, payers, and pharmaceutical companies to understand how therapies perform outside controlled environments, supporting adaptive clinical trials, pharmacovigilance, and value-based reimbursement models. In public health, RWD informs policy decisions and tracks disease progression in real-time. As healthcare systems push for personalized, data-driven care, RWD is emerging as a strategic asset that links patient behavior with actionable clinical insights.

What Technologies Are Unlocking The Full Potential Of RWD?
The explosion of health data and advances in data analytics are unlocking new frontiers for Real World Data utilization. Cloud computing, big data platforms, and AI algorithms are enabling the ingestion, harmonization, and real-time analysis of massive, heterogeneous datasets. Natural language processing (NLP) is extracting structured insights from clinical notes and unstructured EHR data. Interoperability frameworks like HL7 FHIR are improving data sharing across systems and stakeholders. Blockchain is being explored to ensure data provenance, security, and patient consent. These technologies are transforming RWD from passive records into dynamic resources that fuel drug development, population health strategies, and personalized treatment pathways. As data ecosystems mature, the quality, reliability, and regulatory acceptance of RWD are also improving.

How Are Stakeholders Across The Healthcare Ecosystem Embracing RWD?
Pharmaceutical companies are integrating RWD into all stages of the drug lifecycle—from trial design and site selection to post-market surveillance and label expansion. Regulators like the FDA and EMA are increasingly relying on RWD to support approvals and monitor safety in real-world populations. Payers are using RWD to assess cost-effectiveness and inform coverage decisions. Healthcare providers are applying RWD analytics to improve care coordination, reduce readmissions, and optimize treatment protocols. Patients are also becoming key stakeholders, contributing data through apps and wearable devices while demanding transparency and control. The convergence of stakeholder interests around RWD is fostering partnerships, data consortiums, and innovation hubs that accelerate the transformation of health data into health impact.

What’s Accelerating Growth In The Real World Data Market Globally?
The growth in the Real World Data market is driven by advancements in health data infrastructure, regulatory support, and end-user demand for personalized, value-based care. Technologically, improved analytics tools, cloud scalability, and interoperability standards are enabling actionable insights from vast and diverse datasets. From an end-use perspective, biopharma, payers, and health systems are leveraging RWD to drive efficiency, optimize outcomes, and meet evolving care expectations. Increased use of digital health tools, wearables, and patient engagement platforms is generating richer datasets for analysis. Regulatory initiatives supporting RWD in decision-making and policy formulation are also boosting market credibility. As global healthcare systems transition from volume to value, the ability to derive meaningful insights from real-world evidence is becoming a key competitive differentiator.

SCOPE OF STUDY:

The report analyzes the Real World Data market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Services, Datasets); Application (Drug Development & Approvals, Market Access & Reimbursement / Coverage Decisions, Post-Market Surveillance, Clinical Research, Other Applications); End-Use (Pharmaceutical & Medical Device Companies, Healthcare Payers, Healthcare Providers, Government Agencies, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• Aetion, Inc.
• Atropos Health
• BEKHealth
• Cerner Corporation
• Clarify Health Solutions
• ConcertAI
• Datavant
• Evidera, Inc.
• Flatiron Health, Inc.
• HealthVerity
• IBM Corporation
• ICON plc
• IQVIA Holdings Inc.
• K2view
• Merative
• Mount Sinai Health System
• Optum, Inc.
• Palantir Technologies Inc.
• PAREXEL International Corporation
• SAS Institute Inc.

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