Programmatic Advertising Platform

Programmatic Advertising Platform

Global Programmatic Advertising Platform Market to Reach $77.5 Billion by 2030
The global market for Programmatic Advertising Platform estimated at US$11.9 Billion in the year 2023, is expected to reach US$77.5 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2023-2030. Real Time Bidding, one of the segments analyzed in the report, is expected to record a 32.9% CAGR and reach US$47.4 Billion by the end of the analysis period. Growth in the Private Marketplace segment is estimated at 28.4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $3.9 Billion, While China is Forecast to Grow at 29.4% CAGR
The Programmatic Advertising Platform market in the U.S. is estimated at US$3.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.4% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.2% and 25.8% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 21.2% CAGR.

What to Expect from the Global Economy in 2024
Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 46 Featured) -
  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Programmatic Advertising Platform - Global Key Competitors Percentage Market Share in 2024 (E)
Global Economic Update
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 2: World 7-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 3: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 4: World 7-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplace by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World 7-Year Perspective for Private Marketplace by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 7: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 8: World 7-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 9: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 10: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 12: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 13: World Programmatic Advertising Platform Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 14: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 15: USA 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 16: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 17: USA 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
CANADA
TABLE 18: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 19: Canada 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: Canada 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
JAPAN
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 22: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 23: Japan 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 24: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 25: Japan 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
CHINA
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: China 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 28: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 29: China 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
EUROPE
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 30: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 31: Europe 7-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: Europe 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 34: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 35: Europe 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
FRANCE
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 36: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 37: France 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 38: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: France 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
GERMANY
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 40: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 41: Germany 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 42: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 43: Germany 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
ITALY
TABLE 44: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: Italy 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 46: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 47: Italy 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
UNITED KINGDOM
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 48: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 49: UK 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 50: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: UK 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
REST OF EUROPE
TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 53: Rest of Europe 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 55: Rest of Europe 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
ASIA-PACIFIC
Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: Asia-Pacific 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 59: Asia-Pacific 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
REST OF WORLD
TABLE 60: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 61: Rest of World 7-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2024 & 2030
TABLE 62: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 63: Rest of World 7-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
IV. COMPETITION

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