Global Professional Beauty Services Market to Reach US$292.8 Billion by 2030

The global market for Professional Beauty Services estimated at US$243.4 Billion in the year 2024, is expected to reach US$292.8 Billion by 2030, growing at a CAGR of 3.1% over the analysis period 2024-2030. Hair Service, one of the segments analyzed in the report, is expected to record a 2.4% CAGR and reach US$140.8 Billion by the end of the analysis period. Growth in the Skin Service segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$66.3 Billion While China is Forecast to Grow at 5.7% CAGR

The Professional Beauty Services market in the U.S. is estimated at US$66.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$57.1 Billion by the year 2030 trailing a CAGR of 5.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 2.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global "Professional Beauty Services" Market – Why Is the World Investing More Than Ever in Looking Good?

The global surge in wellness consciousness is dramatically reshaping how consumers perceive and prioritize professional beauty services. Beauty is no longer confined to aesthetics; it has evolved into an extension of holistic well-being, self-expression, and mental health. Consumers are increasingly investing in personalized beauty regimens that combine dermatology, nutrition, mental relaxation, and grooming—a multidimensional approach that has expanded the service offerings within salons, spas, dermatology clinics, and medispas. Millennials and Gen Z, in particular, are fueling this shift by actively seeking treatments that align with their lifestyle, ethical values, and social identities. As a result, services such as organic facials, stress-relieving massages, clean beauty treatments, and inclusive grooming solutions for all genders and skin tones are experiencing heightened demand. Additionally, the pandemic has played a paradoxical role: while it disrupted the traditional salon model, it also reignited the value of in-person experiences, encouraging consumers to return to professional touchpoints for the expertise and personalization they cannot replicate at home. Beauty destinations are increasingly adopting wellness-focused experiences—incorporating aromatherapy, mindfulness zones, and body therapies—blurring the lines between spa, clinic, and salon. This convergence of beauty with self-care has transformed the professional beauty services sector into a central component of modern wellness culture.

How Are Technology and Digital Platforms Reshaping Service Delivery?
Digital transformation has become a cornerstone of the evolving professional beauty services market, enabling providers to elevate client experiences, streamline operations, and expand reach. From AI-powered skin diagnostics to virtual consultations and app-based appointment bookings, technology is enhancing how beauty services are discovered, customized, and delivered. Smart mirrors, 3D face mapping, and augmented reality (AR) are making inroads into salons and skincare clinics, allowing clients to preview potential outcomes of treatments or cosmetic procedures. Meanwhile, backend software tools—such as CRM platforms and cloud-based scheduling systems—are improving customer retention, inventory control, and staff productivity. Social media and influencer marketing are critical in attracting digitally native consumers who rely on peer reviews and visual content to make service decisions. In fact, Instagrammable salons and aesthetic treatment rooms are often part of a brand`s digital identity, influencing bookings and brand perception. Moreover, hybrid models that combine virtual beauty coaching with at-home products are emerging, allowing salons to maintain engagement and revenue even outside of treatment appointments. These innovations not only enhance convenience and personalization but also create new business models that appeal to younger, tech-savvy consumers. As the industry becomes increasingly tech-integrated, digital fluency is fast becoming a competitive differentiator for beauty service providers across the globe.

Demographic diversification is significantly broadening the scope and inclusivity of professional beauty services. A growing male clientele, an aging population seeking age-defying treatments, and rising demand for culturally specific services are reshaping the traditional beauty customer base. Men are now regular clients at barbershops offering facials, grooming, and hair care tailored to their unique needs, while older adults are investing in skin rejuvenation, non-invasive cosmetic treatments, and hair restoration services. Concurrently, younger generations are gravitating toward ethical beauty, favoring services that are vegan, cruelty-free, and environmentally sustainable. This evolution in consumer values is compelling salons and spas to rethink their product selections, sourcing practices, and service transparency. The rise of multicultural beauty standards is also pushing providers to develop treatments suited for different skin tones, hair textures, and cultural beauty preferences—driving innovation in formulation and technique. Spending habits are also shifting toward experience-centric consumption, with clients prioritizing ambiance, personalization, and post-service care as much as the core treatment itself. As beauty becomes more deeply entwined with identity, inclusivity, and lifestyle, service providers must offer not only technical expertise but also cultural sensitivity, environmental responsibility, and immersive experiences. These nuanced changes in customer expectations are leading to a market that is both more specialized and more inclusive than ever before.

The Growth in the Professional Beauty Services Market Is Driven by Several Factors…
The growth in the professional beauty services market is driven by several factors anchored in technology, end-use demand evolution, and consumer behavior. Technologically, innovations such as AI-driven skin assessments, AR-based virtual try-ons, and integrated booking-management platforms are making service delivery more personalized, data-driven, and efficient. From an end-use perspective, the expansion of service offerings across wellness centers, dermatology clinics, and gender-neutral salons is meeting a wider array of client needs—from medical-grade facials and chemical peels to holistic therapies and luxury grooming. The rise of hybrid models, including mobile beauty services and subscription-based offerings, is increasing accessibility and consumer engagement. Behavioral shifts are also pivotal: younger consumers are spending more frequently on experiential, identity-driven treatments, while older consumers seek anti-aging and health-enhancing services. Demand is also being influenced by growing urbanization, higher disposable incomes in emerging economies, and increased social media exposure that fuels aspiration and peer-driven trends. Furthermore, consumers are displaying stronger preferences for brands and service providers that prioritize sustainability, ethical sourcing, and inclusivity—driving beauty businesses to adjust their practices accordingly. These intersecting dynamics—across tech, behavior, and service innovation—are collectively accelerating the global professional beauty services market into a more sophisticated, diversified, and experience-oriented future.

SCOPE OF STUDY:

The report analyzes the Professional Beauty Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Service (Hair Service, Skin Service, Nail Service, Merchandise Sales); Age Group (Above 45 Yrs, 25 - 45 Yrs, 18 - 25 Yrs); Gender (Male, Female)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Beauty Connection Spa
• Beauty Systems Group
• Dekalash
• Drybar
• European Wax Center
• Heyday
• John Barrett Salon
• Lakmé Salon
• L`Oréal Professionnel
• Natura & Co
• Oriflame
• Regis Corporation
• Salon Services PRO
• Shiseido Company, Limited
• SkinSpirit
• The Estée Lauder Companies
• The Lash Lounge
• Tommy Gun`s Original Barbershop
• TONI&GUY
• Wella Company

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