Press-On Nails

Global Press-On Nails Market to Reach US$997.2 Million by 2030

The global market for Press-On Nails estimated at US$720.9 Million in the year 2024, is expected to reach US$997.2 Million by 2030, growing at a CAGR of 5.6% over the analysis period 2024-2030. Square Shape, one of the segments analyzed in the report, is expected to record a 6.5% CAGR and reach US$486.7 Million by the end of the analysis period. Growth in the Round Shape segment is estimated at 3.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$196.4 Million While China is Forecast to Grow at 8.9% CAGR

The Press-On Nails market in the U.S. is estimated at US$196.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$202.4 Million by the year 2030 trailing a CAGR of 8.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 5.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Press-On Nails Market – Key Trends & Drivers Summarized

Why Are Press-On Nails Experiencing a Surge in Popularity?

Press-on nails have emerged as a major trend in the beauty industry, offering a convenient, cost-effective, and damage-free alternative to traditional manicures. Unlike acrylic and gel nail applications that require salon visits, press-on nails provide an instant manicure solution that can be easily applied and removed at home. The increasing demand for DIY beauty products, driven by pandemic-related salon closures and rising consumer interest in self-care routines, has fueled the growth of the press-on nail market. These nails come in a wide range of designs, shapes, and finishes, allowing users to achieve professional-looking manicures without the time or expense of a nail salon. Additionally, the rise of influencer marketing and social media promotions has played a crucial role in popularizing press-on nails, with brands collaborating with beauty influencers to showcase new styles and application techniques. As convenience and affordability continue to drive beauty trends, press-on nails are becoming a go-to option for individuals seeking high-quality manicures with minimal effort.

What Challenges Are Impacting the Growth of the Press-On Nails Industry?

Despite their growing popularity, the press-on nails market faces several challenges that impact its long-term growth. One of the key concerns is durability, as traditional acrylic and gel manicures tend to last longer compared to press-on alternatives. Consumers who require long-wearing nail solutions for extended periods may still prefer professional salon treatments. Another challenge is the perception of press-on nails as being less premium than salon-based manicures, with some users associating them with lower-quality or temporary beauty fixes. The presence of counterfeit and low-quality products in the market also affects consumer trust, as poorly manufactured press-on nails may not adhere properly or cause nail damage. Additionally, sustainability concerns regarding single-use plastic press-on nails are prompting calls for more eco-friendly materials and biodegradable nail options. Addressing these challenges requires continued innovation in adhesive technology, improved product durability, and the development of sustainable press-on nail alternatives to appeal to environmentally conscious consumers.

How Are Innovations in Materials and Design Enhancing Press-On Nails?

Advancements in nail technology and design innovation are transforming the press-on nail industry, making them more durable, customizable, and high-quality. The introduction of gel-coated and semi-cured press-on nails has improved wear time and flexibility, providing a salon-quality finish with at-home application. Custom-fit and reusable press-on nails are also gaining popularity, allowing users to wear and reapply their favorite designs multiple times. The rise of nail art customization has led to the development of press-on nail kits with mix-and-match designs, enabling consumers to express their personal style. Additionally, brands are investing in eco-friendly alternatives, such as plant-based or biodegradable press-on nails, to address sustainability concerns. The integration of augmented reality (AR) in beauty retail is further enhancing the shopping experience, allowing customers to virtually try on different press-on nail styles before purchasing. As press-on nails continue to evolve in design, application methods, and sustainability, they are becoming a staple in the modern beauty industry.

What Is Driving the Growth of the Press-On Nails Market?

The growth in the press-on nails market is driven by several factors, including the increasing demand for affordable and convenient beauty solutions, the rise of at-home manicure trends, and innovations in nail adhesive technology. The expansion of e-commerce and direct-to-consumer (DTC) beauty brands has made press-on nails more accessible, allowing consumers to explore a wide range of designs and finishes. The influence of social media marketing and beauty influencers has played a key role in boosting press-on nail sales, with viral trends and tutorials driving consumer engagement. Additionally, the shift toward sustainable beauty products is prompting brands to explore non-toxic and reusable nail materials, appealing to environmentally conscious buyers. As the beauty industry continues to prioritize convenience, customization, and sustainability, the press-on nails market is expected to see significant growth, offering high-quality, long-lasting, and stylish alternatives to traditional salon manicures.

SCOPE OF STUDY:

The report analyzes the Press-On Nails market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Shape Type (Square Shape, Round Shape, Oval Shape, Coffin Shape, Other Shapes); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Ardell Lashes & Beauty
• BTArtbox
• Chillhouse
• Clutch Nails
• Dashing Diva
• Glamnetic
• imPRESS Manicure
• Iridescent Nailz
• KISS Products, Inc.
• Mani Muse
• Marmalade Cosmetics
• Nailway
• Olive & June
• OPI (Wella Company)
• PaintLab
• Rave Nailz
• Senboma
• SHANGHAO
• Static Nails
• The Nailest

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