Pregnancy Tracking and Postpartum Care Apps

Global Pregnancy Tracking and Postpartum Care Apps Market to Reach US$813.5 Million by 2030

The global market for Pregnancy Tracking and Postpartum Care Apps estimated at US$307.8 Million in the year 2024, is expected to reach US$813.5 Million by 2030, growing at a CAGR of 17.6% over the analysis period 2024-2030. Smartphones, one of the segments analyzed in the report, is expected to record a 15.7% CAGR and reach US$459.3 Million by the end of the analysis period. Growth in the Tablets segment is estimated at 20.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$83.8 Million While China is Forecast to Grow at 22.9% CAGR

The Pregnancy Tracking and Postpartum Care Apps market in the U.S. is estimated at US$83.8 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$177.9 Million by the year 2030 trailing a CAGR of 22.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 13.2% and 15.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.0% CAGR.

Global Pregnancy Tracking and Postpartum Care Apps Market – Key Trends & Drivers Summarized

How Are Pregnancy Tracking and Postpartum Care Apps Enhancing Maternal Health?

Pregnancy tracking and postpartum care apps have revolutionized maternal healthcare by providing expectant and new mothers with personalized guidance, real-time monitoring, and essential health resources. These mobile applications offer features such as gestational progress tracking, fetal development insights, symptom management, weight gain monitoring, and reminders for prenatal checkups. Postpartum care functionalities include breastfeeding support, mental health assessments, pelvic floor recovery exercises, and infant care guides. The growing adoption of digital health solutions has fueled the demand for these apps, enabling women to access expert-backed advice and connect with healthcare professionals remotely. Additionally, the integration of wearable devices and AI-driven analytics allows for the continuous tracking of vital parameters, improving maternal and infant health outcomes. As mobile health (mHealth) technology advances, pregnancy tracking and postpartum care apps are becoming indispensable tools in modern maternity care, empowering women with data-driven insights and comprehensive health support throughout their pregnancy journey and beyond.

What Challenges Are Hindering the Widespread Adoption of Maternal Health Apps?

Despite their growing popularity, pregnancy tracking and postpartum care apps face several challenges that impact their adoption and effectiveness. One of the primary concerns is data privacy and security, as these apps collect sensitive personal and health information, making them potential targets for cyberattacks. Ensuring compliance with regulations such as HIPAA and GDPR is essential for maintaining user trust and data confidentiality. Another challenge is the lack of medical validation for some applications, as not all pregnancy apps are developed with input from healthcare professionals, leading to misinformation and potential health risks. Additionally, disparities in digital literacy and smartphone accessibility create barriers for women in low-income and rural areas, limiting their ability to benefit from these digital health tools. The presence of multiple apps with varying features also creates market fragmentation, making it difficult for users to choose reliable solutions. Addressing these challenges requires stricter regulatory oversight, improved medical collaboration, enhanced cybersecurity measures, and efforts to bridge the digital divide in maternal healthcare access.

How Are AI and Telemedicine Transforming Pregnancy and Postpartum Care?

Technological advancements in AI, telemedicine, and remote monitoring are reshaping pregnancy and postpartum care, making these apps more intelligent, personalized, and effective. AI-driven chatbots and virtual assistants are providing instant answers to pregnancy-related queries, helping expectant mothers manage symptoms and navigate health concerns in real time. The integration of telemedicine services within pregnancy tracking apps allows users to consult healthcare professionals remotely, reducing the need for frequent in-person visits while ensuring continuous medical support. Machine learning algorithms are also enhancing risk prediction capabilities, identifying early warning signs of complications such as gestational diabetes, preeclampsia, and postpartum depression. Wearable health devices, including smartwatches and pregnancy monitors, are further improving maternal care by tracking vital signs and providing real-time health alerts. Additionally, community-based features, such as peer support forums and online parenting classes, are fostering social engagement, enhancing emotional well-being, and reducing feelings of isolation. As digital health innovation progresses, pregnancy tracking and postpartum care apps are set to play an even greater role in personalized maternity care, improving outcomes for both mothers and infants.

What Is Driving the Growth of the Pregnancy Tracking and Postpartum Care Apps Market?

The growth in the pregnancy tracking and postpartum care apps market is driven by several factors, including the rising adoption of digital health solutions, increasing maternal health awareness, and advancements in AI-powered healthcare applications. The growing number of smartphone users and improved mobile internet accessibility have significantly expanded the reach of these apps, making maternal health support more widely available. The demand for personalized healthcare solutions is also fueling market growth, as women seek tailored pregnancy and postpartum guidance to improve health outcomes. The integration of telehealth and remote monitoring capabilities is further enhancing market expansion, allowing seamless connections between users and healthcare providers. Additionally, strategic collaborations between app developers, healthcare institutions, and insurance companies are improving app credibility and accessibility. The increasing prevalence of maternal health complications and the emphasis on early intervention are driving investments in AI-driven maternal care technologies. As digital transformation continues to reshape the healthcare landscape, pregnancy tracking and postpartum care apps are expected to witness sustained growth, offering more personalized, data-driven, and accessible maternal health solutions.

SCOPE OF STUDY:

The report analyzes the Pregnancy Tracking and Postpartum Care Apps market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Device Type (Smartphones, Tablets, Other Device Types); Platform Type (iOS Platform, Android Platform, Other Platform Types); Application (Pre-Partum Application, Post-Partum Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

• Amma Pregnancy Tracker
• Ava Science Inc.
• Baby Daybook
• Baby Tracker by Nighp
• BabyCenter
• Babyscripts
• Bellabeat
• Canopie
• Clue by BioWink GmbH
• Femia
• Flo Health Inc.
• Glow Inc.
• Huckleberry Labs
• LEIA Health
• Mahmee
• Ovia Health
• Pacify
• Pomelo Care
• Pregnancy+ by Philips
• The Bump

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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