Powersport Apparels

Global Powersport Apparels Market to Reach US$63.0 Billion by 2030

The global market for Powersport Apparels estimated at US$48.1 Billion in the year 2024, is expected to reach US$63.0 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Activewear, one of the segments analyzed in the report, is expected to record a 3.7% CAGR and reach US$40.1 Billion by the end of the analysis period. Growth in the Wearables segment is estimated at 6.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$13.1 Billion While China is Forecast to Grow at 7.2% CAGR

The Powersport Apparels market in the U.S. is estimated at US$13.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.2 Billion by the year 2030 trailing a CAGR of 7.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.3% and 4.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR.

Global Powersport Apparels Market – Key Trends & Drivers Summarized

Why Are Powersport Apparels Critical to Rider Safety, Performance, and Identity?
Powersport apparels are specialized garments designed for activities such as motocross, snowmobiling, ATV riding, jet skiing, and other high-speed, off-road, or extreme sports. These garments serve a dual purpose: protecting the rider from injury and enhancing performance while also expressing personal style and sport identity. Products in this category include helmets, riding jackets, armored pants, gloves, boots, body armor, and moisture-wicking base layers engineered for specific terrain and climate conditions.

The protective function of powersport apparel is paramount. Impact-resistant materials, abrasion-resistant panels, breathable membranes, and ergonomic designs help mitigate injuries from falls, collisions, and environmental exposure. In cold-weather or aquatic powersports, insulation and waterproofing are essential. Moreover, powersport gear has become a fashion-forward segment, with brands offering customizable designs, bold graphics, and branded merchandise that resonates with enthusiast communities. As motorsports and off-road recreation gain popularity, the apparel that supports them is becoming more sophisticated, diversified, and lifestyle-oriented.

How Are Material Science and Smart Technologies Advancing Apparel Performance?
Innovations in textile engineering and wearable tech are transforming the functionality of powersport apparel. Advanced fabrics like Cordura®, Kevlar®, and Gore-Tex® are being integrated into riding gear to deliver optimal durability, flexibility, and weather resistance. Moisture-wicking, antimicrobial, and UV-protective fabrics are enhancing rider comfort in varying environmental conditions. Thermal liners, ventilation zippers, and stretch panels are being fine-tuned to meet the specific physiological demands of motorsports athletes and hobbyists.

Smart apparel is also gaining ground, with sensors embedded into gear to monitor vital signs, detect crashes, and communicate with emergency services. Airbag-equipped vests and jackets that deploy during impact are now entering mainstream markets, especially for motorcycle and snowmobile riders. Bluetooth-enabled helmets with integrated comms, GPS navigation, and audio streaming are enhancing safety and rider experience. Manufacturers are combining aesthetics with function, designing gear that transitions seamlessly between riding and casual settings, broadening usage beyond sport-specific environments.

Where Is Demand Surging Across Activities, User Segments, and Geographic Regions?
North America leads the global powersport apparel market, owing to its established culture of motocross, snowmobiling, ATV riding, and personal watercraft usage. The U.S. and Canada host extensive off-road trail systems, race circuits, and recreational parks, which drive continuous demand for protective and performance-oriented gear. Europe follows closely, with Germany, France, Italy, and the Nordic countries showing strong uptake in motorsport and winter-based powersports.

Asia-Pacific is an emerging powerhouse, especially in countries like India, China, and Indonesia where two-wheeler usage is widespread and recreational riding is growing. Rising urban youth populations and interest in adventure tourism are bolstering apparel demand in the region. In Latin America, off-road racing events, motocross tournaments, and growing sales of ATVs and UTVs are expanding the market for mid-range and entry-level gear. Female riders, youth, and casual weekend participants are expanding the customer base beyond core competitive athletes, opening new opportunities for tailored product lines and gender-specific fits.

What’s Driving the Global Growth of the Powersport Apparels Market?
The growth in the global powersport apparels market is driven by increasing awareness of rider safety, expanding participation in recreational motorsports, and innovations in apparel technology. As governments implement stricter safety regulations and insurance requirements for powersports, the demand for certified protective gear is becoming more standardized. Rising interest in outdoor adventure, motorsport culture, and adrenaline-based activities is drawing both new enthusiasts and return participants to the apparel market.

Collaborations between gear manufacturers and OEM powersport brands, along with endorsements by professional athletes and influencers, are enhancing brand visibility and aspirational value. E-commerce platforms are enabling global reach, while social media is accelerating trend adoption and community-building. Technological breakthroughs in materials, design, and embedded electronics are creating premium offerings that command higher margins and foster brand loyalty. With motorsports evolving into a mainstream lifestyle pursuit, the global powersport apparels market is set for sustained, innovation-led growth across performance, safety, and style segments.

SCOPE OF STUDY:

The report analyzes the Powersport Apparels market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Activewear, Wearables); Distribution Channel (Brick & Mortar, Ecommerce Marketplaces, Company Website); Application (Professional, Recreational)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• AGV Sports Group
• Alpinestars
• Bell Helmets
• BMW Motorrad
• Dainese
• Fly Racing
• Fox Racing
• FXR Racing
• Harley-Davidson Motor Co.
• Icon Motosports
• Joe Rocket
• Klim
• Leatt
• O`Neal
• Rev`It!
• Scorpion Sports, Inc.
• Shoei Co., Ltd.
• Spidi Sport Srl
• Thor MX
• Troy Lee Designs

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. Show more