Postpartum Services

Global Postpartum Services Market to Reach US$22.4 Billion by 2030

The global market for Postpartum Services estimated at US$13.3 Billion in the year 2024, is expected to reach US$22.4 Billion by 2030, growing at a CAGR of 9.0% over the analysis period 2024-2030. Public Centers, one of the segments analyzed in the report, is expected to record a 7.9% CAGR and reach US$14.8 Billion by the end of the analysis period. Growth in the Private Centers segment is estimated at 11.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.6 Billion While China is Forecast to Grow at 12.2% CAGR

The Postpartum Services market in the U.S. is estimated at US$3.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.5% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.0% CAGR.

Global Postpartum Services Market - Key Trends & Drivers Summarized

Why Are Postpartum Services Emerging as a Critical Element of Maternal Healthcare?

Postpartum services, encompassing physical, emotional, and social care for mothers following childbirth, are witnessing a paradigm shift as healthcare systems recognize the extended needs of new mothers beyond delivery. The first six weeks after childbirth, often referred to as the fourth trimester, are increasingly seen as a period of high vulnerability for maternal morbidity, mental health challenges, and infant care difficulties. Modern postpartum care includes medical follow-ups, lactation consulting, mental health screening, physiotherapy, nutritional guidance, and home assistance services.

Factors such as late pregnancies, rising cesarean rates, and increasing instances of postpartum depression (PPD) are elevating demand for structured postpartum care. Additionally, nuclear family settings and urban lifestyles often leave new mothers without traditional support systems, reinforcing the need for professional postpartum services. Governments and healthcare systems in high-income countries are now integrating postpartum visits, pelvic floor therapy, and mental health assessments into reimbursable maternal health packages.

The COVID-19 pandemic further highlighted the need for remote and continuous maternal support, catalyzing the rise of digital postpartum platforms and home-based teleconsultation. This ongoing shift from reactive to preventive and holistic postpartum care is driving transformation in both public and private healthcare frameworks globally.

What Innovations Are Shaping the Delivery of Postpartum Support Services?

The postpartum services ecosystem is being redefined by technology, specialization, and multi-disciplinary integration. Telehealth platforms now offer virtual lactation consultancy, postnatal mental health therapy, and pelvic floor rehabilitation through video sessions, expanding access in rural and underserved areas. Wearable devices and apps track postpartum recovery metrics such as sleep patterns, mood fluctuations, and physical healing, providing valuable data for personalized interventions.

Specialized postpartum doulas and certified care providers are gaining traction in urban centers, offering in-home services ranging from infant sleep training to breastfeeding support and emotional counseling. Integrative care models that include obstetricians, psychologists, physiotherapists, and nutritionists are becoming the gold standard in high-end maternity care. Private hospitals and birthing centers now offer bundled postpartum packages with in-home nursing, dietary plans, and follow-up care over three to six months.

Digital therapeutics for postpartum depression and anxiety are also gaining regulatory approval, leveraging cognitive behavioral therapy (CBT) modules to deliver scalable, evidence-based interventions. Subscription-based postpartum care programs combining content, consultation, and community support are rapidly becoming popular among tech-savvy millennial and Gen Z mothers.

Which Demographics and Geographies Are Driving Demand for Postpartum Services?

Postpartum care adoption is highest in North America and Western Europe, where maternal wellness is supported by robust insurance frameworks, employer maternity policies, and growing awareness of mental health. In the U.S., leading hospitals and maternity wellness chains are investing in postpartum centers and expanding home-care models. Nordic countries, with their strong public healthcare systems, provide some of the most comprehensive postpartum services globally, including midwife home visits and psychological assessments.

Asia-Pacific is a rapidly emerging market, led by urban populations in China, India, Japan, and South Korea. The revival of traditional postpartum confinement practices (like China’s zuo yuezi) is being blended with modern medicine to provide culturally relevant and holistic care. India is witnessing growth in postpartum ayurvedic massage services, lactation consulting, and maternal wellness retreats targeting affluent urban mothers.

Middle East nations such as the UAE and Saudi Arabia are investing in women-centric healthcare infrastructure, with private maternity hospitals offering tailored postpartum packages. Latin America and Africa remain underpenetrated but show strong long-term potential due to rising childbirth rates and improving maternal health awareness. Employers in tech and finance sectors are increasingly offering postpartum benefits as part of competitive HR packages.

What Is Driving Growth in the Global Postpartum Services Market?

The growth in the global postpartum services market is driven by rising awareness of maternal health challenges, increasing incidence of postpartum depression, changing family dynamics, and greater demand for holistic recovery solutions. As childbirth transitions from an episodic medical event to a continuum of care, postpartum services are evolving into a core healthcare vertical.

Growth is further supported by government mandates and maternal health initiatives by international agencies like WHO and UNICEF, emphasizing postnatal care for both mother and child. The shift toward value-based healthcare models is encouraging insurers and health systems to invest in postpartum services to reduce readmissions, improve mental health outcomes, and enhance long-term well-being.

Commercial drivers include the rise of maternity wellness brands, tech-enabled care platforms, and the mainstreaming of personalized health services. Increased venture capital interest in femtech and maternal health startups is accelerating innovation and geographic expansion. As gender equity and maternal empowerment gain global momentum, postpartum services will continue to emerge as a vital, multi-billion-dollar healthcare segment bridging medical, emotional, and social support.

SCOPE OF STUDY:

The report analyzes the Postpartum Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Public Centers, Private Centers); Service (Lactation Consultancy Service, Physical Therapy Service, Medical Treatment Service, Other Services); Application (Cesarean Section Recovery Application, Natural Birth Recovery Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• After Third
• Baby + Co
• Bellies Inc.
• Birth & Beyond
• Boram Postnatal Retreat
• Bundle Birth
• Confinement Angels
• Huckleberry
• Mahmee
• Mama`s Milk Wrap
• Mamamio
• Marigold & Grey
• Mothers & More
• MyBellababy
• New Life Postnatal Care
• Nurture
• Nuu Maternity
• Origin (Meet Origin)
• The Nesting Place
• Yummy Mummy Club

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