Pisco

Global Pisco Market to Reach US$1.2 Billion by 2030

The global market for Pisco estimated at US$865.4 Million in the year 2024, is expected to reach US$1.2 Billion by 2030, growing at a CAGR of 6.1% over the analysis period 2024-2030. Chilean Pisco, one of the segments analyzed in the report, is expected to record a 7.1% CAGR and reach US$828.5 Million by the end of the analysis period. Growth in the Peruvian Pisco segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$227.5 Million While China is Forecast to Grow at 5.8% CAGR

The Pisco market in the U.S. is estimated at US$227.5 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$196.8 Million by the year 2030 trailing a CAGR of 5.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.8% CAGR.

Global Pisco Market - Key Trends & Drivers Summarized

Why Is Pisco Enjoying a Resurgence in Global Spirits and Cocktail Culture?

Pisco, the grape-based brandy originating from Peru and Chile, is experiencing a notable revival on the international spirits scene. Traditionally consumed as a national drink in its countries of origin, Pisco has gained visibility in mixology circles and upscale cocktail bars across North America, Europe, and East Asia. Its unique aromatic profile, purity of production (without aging in wood), and versatility in cocktails are making it a sought-after alternative to more mainstream white spirits like vodka, gin, and rum.

What sets Pisco apart is its distillation technique and raw material purity. It is made from specific aromatic and non-aromatic grape varietals and distilled to proof without dilution, resulting in a highly expressive spirit. The use of copper pot stills and strict regulations-especially in Peru-ensure flavor authenticity and traceability. Bartenders increasingly prefer Pisco for its floral, fruity, and slightly earthy notes, which offer a rich base for craft cocktails such as the famed Pisco Sour and newer innovations like the Chilcano and Pisco Negroni.

As consumer palates evolve and shift toward artisanal and authentic spirits, Pisco stands out for its cultural provenance and craft integrity. It aligns with broader beverage trends that emphasize terroir, natural fermentation, and historical storytelling-creating both a sensory and emotional connection with the end consumer. The expansion of spirit festivals, bartender competitions, and spirits education programs are further aiding its renaissance.

How Are Export Strategies and Regional Branding Fuelling International Market Penetration?

Producers in Peru and Chile have increasingly focused on establishing geographical indications (GIs), appellation protections, and export certifications to enhance global acceptance and brand value. Peru, for instance, mandates that Pisco must be made in specific coastal valleys using authorized grapes and without any additives. These strict protocols have helped position Peruvian Pisco as a premium product in international trade discussions and spirits competitions.

Trade agencies like PromPerú and ProChile are actively working with embassies, trade missions, and culinary institutes abroad to position Pisco in high-end bars, duty-free retail, and specialty liquor stores. Marketing collaborations with chefs, sommeliers, and influencers are elevating Pisco’s profile in cosmopolitan cities like New York, London, Tokyo, and Paris. Export growth is also being supported by flexible bottle sizes, enhanced packaging aesthetics, and educational labelling that details grape varieties and production origin.

Simultaneously, collaborations with international distilleries and bottling partners are improving shelf availability and regulatory compliance across diverse markets. The rise in specialty spirits e-commerce, enabled by platforms like Drizly and Master of Malt, is widening consumer access and accelerating category education. Seasonal campaigns during Latin heritage months and cultural events are further integrating Pisco into the mainstream spirits narrative.

Which Consumer Segments and On-Premise Channels Are Leading Demand?

Millennial and Gen Z consumers are leading demand for Pisco, especially in urban centers where craft cocktails, experiential dining, and cultural authenticity are key decision drivers. These demographics are increasingly rejecting mass-market liquors in favor of products with artisanal origins, low environmental footprint, and immersive brand stories. Pisco, with its regional roots and grape-to-glass production, fits well into these evolving value systems.

High-end hospitality and premium bar segments are crucial on-premise demand generators. Upscale Latin American restaurants, fusion cuisine establishments, and speakeasies are incorporating Pisco-based drinks as signature offerings. Mixologists are leveraging its complexity and fragrance to craft drinks that are both heritage-driven and modern in presentation. Pisco tasting flights, masterclasses, and pop-up cocktail events are helping deepen consumer knowledge and repeat trial.

Off-trade channels are also strengthening, with grocery chains, wine shops, and boutique liquor retailers increasingly stocking Pisco in dedicated Latin spirits sections. The gifting segment, especially during holidays and weddings, is emerging as a new growth area, fueled by gift packs and co-branded barware bundles. This multichannel visibility is establishing a strong foundation for continued growth across use occasions.

What Is Driving Growth in the Global Pisco Market?

The growth in the global Pisco market is driven by rising demand for artisanal spirits, growing consumer interest in Latin American culture and gastronomy, increased trade support from exporting countries, and the spirit’s adaptability in modern cocktail programs. The trend toward authentic, high-integrity liquors is aligning perfectly with Pisco’s production philosophy and flavor versatility.

Brand diversification into aged expressions, macerated variants, and lower-ABV Pisco infusions is expanding the product range and appealing to new consumer niches. At the same time, tourism initiatives-especially in Peru’s Ica Valley and Chile’s Elqui Valley-are promoting Pisco as a travel-linked product, creating synergies between experience and consumption. Sustainability certifications, organic grape sourcing, and carbon-neutral production practices are adding further consumer appeal, particularly in eco-conscious markets.

Regulatory harmonization, increased GI enforcement, and strategic branding are ensuring product authenticity and preventing counterfeit imports in key markets. As Pisco integrates deeper into global mixology, supported by strong storytelling and expanded availability, it is positioned to become a staple in the premium white spirits category worldwide.

SCOPE OF STUDY:

The report analyzes the Pisco market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Origin (Chilean Pisco, Peruvian Pisco); Type (Pisco Puro, Mosto Verde, Acholado, Other Types); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 47 Featured) -

• 1615 Quebranta Pisco (Pisco 1615)
• aC chu Pisco
• Barsol Pisco Perola GmbH
• Bauzá
• Campo de Encanto Pisco
• Capel (Cooperativa Agrícola Pisquera Elqui)
• Catan Pisco
• Chilean Mistral (CCU)
• Círculo de los Andes (El Gobernador)
• Compañía Cervecerías Unidas (CCU)
• Cooperativa Agricola Pisquera Elqui Ltda
• El Gobernador
• La Diablada Pisco
• Macchu Pisco
• Pisco 100 Perfectly Peruvian
• Pisco MalPaso
• Pisco Ocucaje
• Pisco Portón
• Pisquera Tulahuen SpA
• Waqar Pisco

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