Phishing Simulators

Global Phishing Simulators Market to Reach US$92.7 Million by 2030

The global market for Phishing Simulators estimated at US$66.4 Million in the year 2024, is expected to reach US$92.7 Million by 2030, growing at a CAGR of 5.7% over the analysis period 2024-2030. Cloud, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$66.4 Million by the end of the analysis period. Growth in the On-Premise segment is estimated at 3.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.1 Million While China is Forecast to Grow at 9.2% CAGR

The Phishing Simulators market in the U.S. is estimated at US$18.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$18.9 Million by the year 2030 trailing a CAGR of 9.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Global Phishing Simulators Market – Key Trends & Drivers Summarized

Why Are Phishing Simulators Becoming a Non-Negotiable Component of Cybersecurity Training?

The escalating sophistication of social engineering attacks has made phishing the most prevalent threat vector across enterprises globally. Phishing simulators have emerged as a critical frontline defense, enabling organizations to proactively test employee vigilance and build cyber-resilience through realistic attack emulation. These platforms replicate real-world phishing attempts—via email, SMS, or social media—to evaluate user behavior, identify risk-prone personnel, and tailor security awareness training accordingly.

With remote and hybrid work models expanding the digital attack surface, the importance of phishing simulation tools has surged across sectors such as finance, healthcare, retail, and government. Security teams are no longer relying solely on static awareness sessions; instead, they are deploying continuous simulation-based training that mimics evolving threats, including credential harvesting, ransomware lures, spear-phishing, and business email compromise. This shift is embedding phishing simulators into broader security frameworks governed by Zero Trust and compliance mandates such as GDPR, HIPAA, and NIST.

How Are AI, Gamification, and Risk Scoring Redefining Platform Capabilities and Engagement?

Modern phishing simulators are being enhanced with AI-driven threat intelligence engines that generate dynamic, context-specific attack templates mimicking trending cyberattack methods. These templates reflect region-specific scams, language nuances, and impersonation tactics—dramatically improving simulation realism and employee preparedness. AI is also helping to personalize difficulty levels and analyze behavioral trends to deliver granular insights into susceptibility patterns across departments, roles, and geographic locations.

Gamification elements such as badges, leaderboards, and interactive learning modules are being integrated into simulation workflows to improve engagement and long-term behavior change. Progressive training paths, adaptive content delivery, and real-time feedback mechanisms are transforming phishing simulators into continuous learning ecosystems. Additionally, advanced risk scoring frameworks now allow CISOs and compliance teams to quantify user-level risk, compare organizational benchmarks, and generate audit-ready reports that meet regulatory obligations.

Why Are MSPs, Compliance Pressures, and Incident Response Strategies Expanding Simulator Adoption?

Managed Security Service Providers (MSSPs) and Managed Service Providers (MSPs) are increasingly incorporating phishing simulators into bundled cybersecurity offerings to cater to SMEs and mid-market clients. These integrations provide turnkey simulation and training solutions with centralized dashboards, API-enabled provisioning, and cross-platform compatibility. The demand for scalable, multi-tenant simulation solutions is rising in sectors with limited internal cybersecurity resources but high exposure to phishing attacks.

Meanwhile, regulators and insurers are tightening expectations around security awareness and user training. Organizations are now required to demonstrate proactive anti-phishing strategies as part of cyber insurance underwriting and ISO 27001 audits. Phishing simulators not only help meet these compliance requirements but also reinforce incident response readiness by mapping simulated attack results to detection and mitigation workflows. As phishing remains the most common root cause of data breaches, integrating simulation into incident response playbooks is becoming a best practice across mature security environments.

What’s Driving the Global Growth of the Phishing Simulators Market?

The growth in the phishing simulators market is driven by several factors including the rising frequency of socially engineered cyberattacks, regulatory compliance requirements, and the growing emphasis on human-centric cybersecurity strategies. A key growth driver is the enterprise realization that technical controls alone are insufficient, and that continuous user awareness is essential to close the last mile in security defenses.

Organizations across all verticals are investing in phishing simulation platforms to build cyber-resilient cultures, quantify employee risk, and strengthen overall security posture. As attack sophistication increases and digital workspaces become more distributed, phishing simulators are evolving into mission-critical tools for cyber risk management. The intersection of AI, behavioral analytics, compliance integration, and user-centric design ensures that the global phishing simulator market will continue to grow rapidly—especially as organizations shift from reactive to preventive cybersecurity models.

SCOPE OF STUDY:

The report analyzes the Phishing Simulators market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Deployment (Cloud, On-Premise); End-Use (BFSI, Healthcare, Manufacturing, IT & Telecom, Government, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• Barracuda Networks
• CanIPhish
• Cofense
• ESET
• Fortinet
• Hoxhunt
• Infosec
• IRONSCALES
• Keepnet Labs
• KnowBe4
• MetaCompliance
• Microsoft
• Phished
• PhishingBox
• Proofpoint
• Sophos
• Terranova Security
• TitanHQ
• usecure
• ZeroFox

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