Pet Veterinary Diet

Global Pet Veterinary Diet Market to Reach US$32.5 Billion by 2030

The global market for Pet Veterinary Diet estimated at US$20.6 Billion in the year 2024, is expected to reach US$32.5 Billion by 2030, growing at a CAGR of 7.9% over the analysis period 2024-2030. Diabetes, one of the segments analyzed in the report, is expected to record a 6.1% CAGR and reach US$7.5 Billion by the end of the analysis period. Growth in the Digestive Sensitivity segment is estimated at 9.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.6 Billion While China is Forecast to Grow at 12.0% CAGR

The Pet Veterinary Diet market in the U.S. is estimated at US$5.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.8 Billion by the year 2030 trailing a CAGR of 12.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.2% and 7.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.2% CAGR.

Global Pet Veterinary Diet Market - Key Trends & Drivers Summarized

Why Are Veterinary Diets Becoming Central to Companion Animal Disease Management?

Veterinary diets have transitioned from being supplemental aids to becoming therapeutic cornerstones in the clinical management of a wide range of pet health conditions, including obesity, renal disease, allergies, gastrointestinal disorders, and diabetes. Unlike standard pet foods, these diets are formulated under veterinary supervision with precise nutrient profiles, targeted ingredients, and clinical validation to address specific physiological imbalances. This transformation is being propelled by the broader shift toward preventive and condition-specific nutrition within the pet healthcare ecosystem.

As pets are increasingly treated as family members, pet parents are becoming more proactive in seeking medical-grade nutritional interventions to improve quality of life and extend longevity. The growing incidence of chronic diseases in pets-driven by longer lifespans, sedentary lifestyles, and suboptimal early-life nutrition-has prompted veterinarians to prescribe dietary therapies earlier in disease progression. In particular, aging dogs and cats with kidney or joint issues, food sensitivities, or endocrine disorders are prime candidates for prescription diets.

Consumer awareness is further catalyzed by aggressive educational campaigns from pet food giants, as well as online platforms offering veterinarian-authored content. As a result, pet owners are becoming more familiar with the therapeutic role of nutrition, leading to higher adherence to veterinary prescriptions and repeat purchases. This is creating a robust demand cycle for disease-targeted diets supported by a growing infrastructure of vet clinics, specialty pet retailers, and telehealth consults.

How Are Ingredient Innovation and Product Formulation Elevating Veterinary Nutrition?

Formulation science is at the heart of the pet veterinary diet market’s evolution. Leading companies are increasingly investing in R&D to develop proprietary blends that address multifactorial diseases while ensuring palatability and digestibility. Protein quality, fiber solubility, glycemic index, omega-3/omega-6 balance, and micronutrient bioavailability are now finely tuned based on therapeutic goals. For instance, diets for renal support may feature reduced phosphorus, restricted but high-quality proteins, and added antioxidants to protect kidney function.

Pet obesity management diets are being formulated with high-protein, low-fat profiles, L-carnitine supplementation, and enhanced satiety to facilitate weight loss while preserving lean muscle. Similarly, gastrointestinal support formulas often contain highly digestible proteins, prebiotics, and fermentable fibers to improve gut health and nutrient absorption. For pets with food allergies or intolerances, hydrolyzed protein diets and novel protein sources (like duck, venison, or insect-based meals) are becoming more mainstream.

The rise of condition-specific granularity is leading to the creation of sub-segmented diets such as hepatic support, urinary health, dental care, joint mobility, and even cognitive support in senior pets. Form factors are also diversifying-dry kibble, canned wet food, freeze-dried meals, and treat-based supplements are being adapted for both compliance and convenience. Advanced technologies like cold-press extrusion, microencapsulation, and controlled-release pellets are helping preserve nutrient potency and enhance bioavailability.

Which Channels and Geographies Are Driving Sales of Veterinary Diets?

Distribution of veterinary diets is primarily through veterinarian clinics, specialty pet stores, and increasingly, digital D2C platforms and e-commerce channels. Veterinary endorsement remains critical to initial trial and prescription adherence, but e-commerce players are dominating refills, particularly via autoship programs. Online pharmacies and pet wellness platforms offer both convenience and price incentives, making them attractive to tech-savvy, urban consumers.

Large-scale pet food brands have formed strategic alliances with veterinary chains and independent clinics to promote proprietary lines, often supported by continuing education programs, diagnostic tools, and marketing support. Clinics benefit from recurring revenue, while brands ensure product loyalty through vet-client-pet triads. Specialty retailers such as Petco and PetSmart also carry select veterinary diet SKUs, expanding availability beyond clinical settings-albeit often requiring proof of vet recommendation.

North America is the leading market, driven by high vet visit frequency, growing pet insurance penetration, and a strong inclination toward disease-specific nutrition. Europe follows closely, with the UK, Germany, and France at the forefront of therapeutic pet diet adoption. Asia-Pacific is witnessing significant growth in urban centers across Japan, South Korea, and China, where rising pet ownership and veterinary access are fueling market expansion. Latin America and the Middle East remain underdeveloped but present untapped potential as awareness and infrastructure improve.

What Is Driving Growth in the Global Pet Veterinary Diet Market?

The growth in the global pet veterinary diet market is driven by a confluence of factors: rising pet disease burden, increasing veterinary guidance on nutrition, advancements in clinical diet formulation, and expanding accessibility through omnichannel retail. As chronic conditions like renal insufficiency, obesity, and gastrointestinal disorders become more prevalent, therapeutic diets are no longer seen as optional, but integral to long-term disease management.

Veterinary nutrition is also benefitting from increased collaboration between pet food companies and animal health specialists to develop evidence-based diets supported by clinical trials. Marketing strategies centered around vet trust, pet wellness storytelling, and educational resources are cultivating an informed consumer base. Moreover, recurring purchase behavior driven by chronic illness ensures predictable revenue streams for manufacturers and distributors.

The future of this market will likely see further integration of genomics, microbiome science, and AI-driven personalization, enabling diets tailored to the individual metabolic profile of pets. As veterinary nutrition cements itself as a frontline intervention in companion animal healthcare, the demand for precision-formulated, clinically validated pet diets will continue to rise.

SCOPE OF STUDY:

The report analyzes the Pet Veterinary Diet market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary Tract Disease, Other Veterinary Diets); Pets (Cats, Dogs, Other Pets); Distribution Channel (Convenience Stores, Online Distribution Channel, Specialty Stores, Supermarkets / Hypermarkets, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 43 Featured) -

• Blue Buffalo Co., Ltd.
• Champion Petfoods (Orijen)
• Colgate-Palmolive (Hill’s Nutrition)
• Diamond Pet Foods, Inc.
• EmerAid, LLC
• Farmina Pet Foods
• General Mills (Blue Buffalo)
• JustFoodForDogs
• Mars Petcare (Royal Canin)
• Nestlé Purina PetCare
• Orijen (Champion Petfoods)
• Royal Canin (Mars)
• Schell & Kampeter (Diamond Pet)
• Solid Gold Pet, LLC
• Taste of the Wild (Diamond Pet)
• United PetFood
• Veterinary Nutrition Group
• Virbac
• Wellness (WellPet, subsidiary)
• Ziwi Ltd.

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