Pet Oral Care Products

Global Pet Oral Care Products Market to Reach US$191.5 Million by 2030

The global market for Pet Oral Care Products estimated at US$141.3 Million in the year 2024, is expected to reach US$191.5 Million by 2030, growing at a CAGR of 5.2% over the analysis period 2024-2030. Edible Paste, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$66.3 Million by the end of the analysis period. Growth in the Mouthwash / Rinse segment is estimated at 3.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$38.5 Million While China is Forecast to Grow at 8.5% CAGR

The Pet Oral Care Products market in the U.S. is estimated at US$38.5 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$38.8 Million by the year 2030 trailing a CAGR of 8.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Pet Oral Care Products Market - Key Trends & Drivers Summarized

Why Is Oral Hygiene in Pets Becoming a Core Pillar of Companion Animal Wellness?

Pet oral care has evolved from an optional hygiene measure to a medically endorsed priority, driven by the increasing prevalence of periodontal disease among dogs and cats. Veterinary studies indicate that over 70% of pets show signs of oral disease by the age of three. Left untreated, these issues can escalate into more severe complications such as systemic infections, heart and kidney problems, and chronic pain. With pet humanization on the rise, owners are prioritizing comprehensive care, where dental hygiene plays an essential preventive role.

The shift in pet owner behavior is particularly notable among millennial and Gen Z demographics, who are more likely to adopt proactive pet health routines. Their willingness to spend on preventive care is driving sales of oral hygiene products such as dental chews, toothpaste, mouth sprays, water additives, and finger brushes. Additionally, the growth of subscription-based pet wellness boxes and curated oral care kits is making dental products more accessible, leading to habitual use rather than one-off purchases.

Veterinarians and pet wellness influencers are also playing a vital role in driving awareness. Many clinics now perform dental checkups as part of annual wellness exams, using pet dental charts and visual demonstrations to educate owners. In addition, the rise of pet wellness content across social platforms has made oral care an everyday concern, further fueling market demand for effective, palatable, and easy-to-use dental care products.

How Are Formulation Innovations and Delivery Mechanisms Shaping Product Development?

The innovation frontier in pet oral care is being driven by formulation science, sensory optimization, and improved delivery formats. Dental chews now dominate the category due to their dual function as treats and plaque removers. These chews are being enhanced with abrasive textures, enzymatic coatings, and active ingredients such as chlorhexidine, zinc salts, and essential oils that neutralize oral bacteria and freshen breath. Formulas are also being adapted to cater to size, breed, and life stage, with options for puppies, senior pets, and small-breed mouths.

Pet toothpastes, another growing category, are being reformulated using natural flavors like chicken, peanut butter, or mint to increase pet compliance. Human-grade ingredients are being replaced by pet-safe, xylitol-free alternatives, and many products now carry veterinary dental approvals or VOHC (Veterinary Oral Health Council) seals to build consumer trust. Mouth sprays and water additives with odor-neutralizing and antimicrobial properties are gaining traction among owners of pets that resist brushing.

Advanced delivery systems such as dental wipes, gel applicators, and time-release oral gels are expanding consumer choice. Some companies are exploring probiotic and enzyme-based products that support oral microbiota balance, aiming to reduce plaque formation through natural mechanisms. Additionally, 3D-printed chew toys infused with dental cleaning agents are being piloted to merge play and hygiene in an integrated, low-effort experience for pets and owners alike.

Which Consumer Segments and Retail Channels Are Leading Adoption?

The pet oral care market spans across both canine and feline segments, although dogs represent the majority share due to higher product compliance and broader product availability. Small and toy dog breeds are particularly prone to dental disease, making them a primary target for tailored oral care offerings. Cats, though underpenetrated in the oral care category, are seeing rising demand for gentler formats like water additives and dental treats, especially among multi-cat households.

Distribution has shifted significantly toward e-commerce, with platforms like Chewy, Amazon, and specialty pet D2C brands driving repeat purchases and educational content. Bundled kits and subscription refills are popular among urban consumers seeking convenience and continuous care. Brick-and-mortar chains like Petco and PetSmart also maintain strong foot traffic through dental product aisles, especially during national pet dental health month promotions or when linked to in-store vet services.

Veterinary clinics are emerging as trust-based distribution nodes, recommending or selling prescription-grade dental diets and medical oral rinses. Some are bundling professional cleanings with take-home oral hygiene kits. Groomers and pet boarding services are also integrating dental care into their offerings, providing brushing sessions or dental checkups as part of spa and wellness packages. This ecosystem approach is reinforcing year-round awareness and increasing multi-channel product exposure.

What Is Driving Growth in the Global Pet Oral Care Products Market?

The growth in the global pet oral care products market is driven by increased recognition of oral health’s systemic importance, higher rates of pet ownership, growing expenditure on preventive wellness, and ongoing product innovations. Veterinary bodies and pet wellness organizations are emphasizing dental hygiene as a preventive priority, prompting more owners to invest in at-home oral care routines between professional cleanings.

Formulation breakthroughs, ranging from enzymatic additives to probiotic chewables, are broadening appeal across pet types and age groups. Convenience-focused delivery mechanisms such as wipes and sprays are converting previously reluctant pet owners into active users. Marketing efforts that combine education, emotional appeal, and veterinary endorsements are proving effective in transforming dental care into a behavioral habit.

Further, the rise of pet wellness influencers and targeted advertising through social media are making oral care products more discoverable, especially among digital-native consumers. Subscription services and curated wellness bundles are ensuring higher repurchase rates, while manufacturers benefit from the recurring demand cycle inherent to preventive care products. As the link between oral health and pet longevity becomes more widely understood, this market is positioned for sustainable growth across both emerging and mature economies.

SCOPE OF STUDY:

The report analyzes the Pet Oral Care Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Edible Paste, Mouthwash / Rinse, Toothbrush, Dental Chews / Gums, Dental Cleaning Sprays); Pet Type (Dogs, Cats, Birds, Other Pet Types); End-User (Veterinary Specialty End-User, Private Vet Clinics End-User, Household End-User, Animal Shelter End-User)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• BarkBox
• Blue Buffalo Co., Ltd.
• Central Garden & Pet Co.
• Ceva Santé Animale
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Dechra Pharmaceuticals plc
• imRex Inc.
• J.M. Smucker Company (Milk-Bone)
• Mars, Incorporated
• Merrick Pet Care, Inc.
• Nestlé Purina PetCare
• Nylabone (Central Garden & Pet)
• PetIQ, LLC
• PetzLife Products Inc.
• Spectrum Brands Holdings, Inc.
• TropiClean Pet Products
• Unilever PLC (e.g., Close-Up)
• Vetoquinol SA
• Virbac SA

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