Pet Obesity Care

Global Pet Obesity Care Market to Reach US$1.4 Trillion by 2030

The global market for Pet Obesity Care estimated at US$1.0 Trillion in the year 2024, is expected to reach US$1.4 Trillion by 2030, growing at a CAGR of 5.5% over the analysis period 2024-2030. Food Supplements, one of the segments analyzed in the report, is expected to record a 4.4% CAGR and reach US$786.1 Billion by the end of the analysis period. Growth in the Drugs segment is estimated at 7.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$274.0 Billion While China is Forecast to Grow at 8.6% CAGR

The Pet Obesity Care market in the U.S. is estimated at US$274.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$276.6 Billion by the year 2030 trailing a CAGR of 8.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Pet Obesity Care Market - Key Trends & Drivers Summarized

Why Is Pet Obesity a Growing Epidemic in Companion Animal Health?

Pet obesity is fast emerging as a critical health crisis in veterinary care, with more than half of dogs and cats in developed nations classified as overweight or obese. The epidemic is fueled by a combination of overfeeding, sedentary indoor lifestyles, caloric-rich treats, and a lack of structured exercise, particularly in urbanized households. This mirrors the obesity trends in human populations and is compounded by owners’ misperception of ideal body weight, resulting in delayed intervention.

Obesity in pets is closely linked to serious comorbidities, including osteoarthritis, diabetes mellitus, cardiovascular disease, hepatic lipidosis, and reduced life expectancy. As veterinary medicine evolves toward preventive health management, obesity control has become a high-priority focus. Veterinary practitioners now consider body condition scoring (BCS), weight-tracking tools, and nutritional counseling as essential elements of routine wellness care.

The surge in demand for obesity-specific dietary formulations, activity-monitoring devices, and therapeutic exercise plans highlights a paradigm shift in how pet obesity is approached-from reactive to preventive care. Companion animal nutrition companies, pet-tech developers, and wellness-focused vet practices are converging to address the multifaceted nature of the issue, leading to a thriving ecosystem of products and services focused on weight management.

How Are Therapeutic Diets and Behavior-Based Interventions Addressing the Problem?

Veterinary-prescribed weight management diets form the backbone of obesity care, designed to provide satiety with reduced caloric density while maintaining essential nutrient balance. These diets often include high-protein, high-fiber formulations and may incorporate L-carnitine and omega-3 fatty acids to support fat metabolism. Leading pet food companies have introduced breed-specific, age-specific, and even activity-level-specific meal plans to better tailor caloric control.

Behavioral interventions are becoming equally important in curbing pet obesity. Structured feeding regimens, portion-controlled dispensing, and slow-feeder bowls are being adopted to prevent overeating and binge behavior. Owners are now educated on interpreting pet hunger cues, using food puzzles and interactive toys for mental stimulation, and managing treat frequency through substitution with low-calorie alternatives.

Veterinarians are implementing behavior-modification programs that include owner compliance monitoring, weight tracking apps, and scheduled weight checks. Mobile apps and wearable collars are helping to gamify weight loss with daily movement goals and calorie calculators. Some vet chains now offer “weight loss clinics” where pets are monitored intensively through structured programs combining diet, exercise, and therapeutic counseling.

Which Products, Services, and Markets Are Shaping the Pet Obesity Economy?

The pet obesity care market spans four primary categories: therapeutic weight-loss diets, activity monitoring devices, fitness-focused pet services, and veterinary wellness programs. Among these, therapeutic diets hold the largest market share, with both prescription and over-the-counter products offered by companies like Hill’s, Royal Canin, and Purina. Activity trackers and smart feeders are gaining popularity, especially among tech-savvy pet parents who want quantifiable control over their pets’ routines.

Veterinary clinics and wellness centers are becoming proactive in offering personalized obesity care programs, supported by digital record-keeping, nutritional guidance, and follow-up plans. Some pet insurance providers are offering discounts or premium rebates to owners who enroll their pets in structured weight-management programs or demonstrate improved health metrics over time. Pet spas, daycare centers, and dog parks are introducing fitness regimens such as underwater treadmills, guided walks, and agility circuits to promote active lifestyles.

North America leads the global market due to high pet obesity prevalence and robust spending on pet wellness. Europe follows with a strong emphasis on preventive veterinary care, especially in countries like Germany, the UK, and the Netherlands. The Asia-Pacific region is witnessing increasing concern around pet obesity in urban Japan, South Korea, and emerging Indian metro cities. These regions are beginning to see demand for diet formulations, structured vet programs, and pet-tech-based fitness monitoring.

What Is Driving Growth in the Global Pet Obesity Care Market?

The growth in the global pet obesity care market is driven by rising awareness of pet health issues, increasing pet ownership in sedentary urban environments, and the development of specialized veterinary weight management solutions. As pet owners begin to view obesity not as a cosmetic issue but as a medical concern, demand for science-backed nutrition, exercise tools, and veterinary support is accelerating.

Manufacturers are innovating with satiety-enhancing formulas, AI-powered feeding devices, and wearable health monitors that provide real-time data on pet activity levels. The convergence of diagnostics, diet, and digital tracking is enabling holistic obesity management, supported by new service models such as telehealth consultations, virtual wellness programs, and data-driven vet guidance.

Regulatory backing, insurance incentives, and partnerships between veterinary associations and pet food companies are reinforcing standard-of-care protocols for obesity. As awareness, accountability, and tools improve, the pet obesity care market is expected to grow rapidly, becoming an integral part of the global companion animal health economy.

SCOPE OF STUDY:

The report analyzes the Pet Obesity Care market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Food Supplements, Drugs); Pet Type (Dogs, Cats); Distribution Channel (Online Distribution Channel, Pet Specialty Stores, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• ACANA Hungary Ltd.
• Canidae, Inc.
• Ceva Santé Animale
• Dechra Pharmaceuticals plc
• Delicate Care Ltd.
• Drools Pet Food Pvt. Ltd.
• Elanco Animal Health Incorporated
• FARMINA Pet Foods Holding B.V.
• Hill’s Pet Nutrition, Inc.
• Mars, Incorporated (Mars Petcare)
• Merrick Pet Care Inc.
• Natural Balance Pet Foods Inc.
• Neogen Corporation
• Nestlé S.A. (Purina / Nestlé Health)
• NOW Foods (Pet supplements)
• Rolf C. Hagen, Inc.
• Royal Canin SAS
• VioVet Ltd (Pinnacle Pet Group)
• Virbac S.A.
• Vivaldis Health & Foods Pvt. Ltd. (Sun)

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