Personalized Testing & Supplements

Global Personalized Testing & Supplements Market to Reach US$27.8 Billion by 2030

The global market for Personalized Testing & Supplements estimated at US$11.4 Billion in the year 2024, is expected to reach US$27.8 Billion by 2030, growing at a CAGR of 16.0% over the analysis period 2024-2030. Personalized Testing Services, one of the segments analyzed in the report, is expected to record a 15.5% CAGR and reach US$16.9 Billion by the end of the analysis period. Growth in the Personalized Recommendation Services segment is estimated at 17.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.1 Billion While China is Forecast to Grow at 21.0% CAGR

The Personalized Testing & Supplements market in the U.S. is estimated at US$3.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.0 Billion by the year 2030 trailing a CAGR of 21.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.9% and 14.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR.

Global Personalized Testing & Supplements Market - Key Trends & Drivers Summarized

What Are Personalized Testing & Supplements and How Do They Work?

Personalized testing and supplements refer to customized health solutions designed to meet the individual needs of a person based on their unique genetic, lifestyle, and health profile. Personalized testing involves diagnostic tools and lab tests, such as genetic testing, blood tests, and microbiome analysis, which provide in-depth insights into an individual’s health status, nutritional needs, and potential deficiencies. These tests identify specific health markers and genetic predispositions that help guide the selection of the most appropriate supplements or interventions tailored to an individual’s needs.

Personalized supplements are created based on the results of these tests, providing individuals with vitamins, minerals, and other nutrients in specific formulations that are designed to address their unique health concerns. For example, if a test reveals a deficiency in vitamin D or magnesium, a personalized supplement regimen can be developed to target those specific needs, enhancing overall health, boosting energy levels, and improving well-being. These supplements may come in the form of tablets, capsules, powders, or liquids and can be tailored to support various health goals, including immune support, joint health, skin care, weight management, and mental clarity. Personalized testing and supplements aim to optimize health outcomes by delivering the right nutrients at the right doses based on an individual’s biology and lifestyle.

Why Is the Personalized Testing & Supplements Market Expanding?

The personalized testing and supplements market is expanding due to the growing demand for customized health solutions, the rise in chronic diseases, advancements in biotechnology and genomics, and the increasing consumer focus on wellness. One of the major drivers of this growth is the increasing awareness among consumers about the importance of individualized health management. People are becoming more aware that their health needs are unique, and one-size-fits-all approaches to nutrition and wellness are often ineffective. Personalized testing allows individuals to gain deeper insights into their specific health conditions, genetic predispositions, and deficiencies, which in turn leads to more effective and targeted supplementation strategies.

The rising prevalence of chronic diseases such as obesity, diabetes, heart disease, and autoimmune disorders is another key factor fueling market growth. These conditions often require personalized approaches to manage and prevent, as diet and nutrition play a critical role in their management. Personalized supplements help address deficiencies or imbalances that may be contributing to these chronic conditions, improving patients’ quality of life and reducing reliance on traditional medications. As the global population ages and more people develop chronic health conditions, the demand for personalized solutions tailored to individual health needs is expected to continue growing.

Advancements in biotechnology, genomics, and data analytics are also contributing to the growth of personalized testing and supplements. Genetic testing has become more accessible and affordable, enabling individuals to understand how their genes influence nutrient absorption, metabolism, and overall health. Technologies like next-generation sequencing (NGS) and microbiome analysis have allowed for a deeper understanding of human biology, providing the foundation for highly personalized supplement formulations. With these advancements, consumers can now access supplements that are precisely tailored to their genetic makeup, lifestyle, and health needs, driving the market’s expansion.

What Key Trends Are Shaping the Future of Personalized Testing & Supplements?

The future of personalized testing and supplements is shaped by several key trends, including the integration of artificial intelligence (AI) and machine learning, the growing popularity of preventative healthcare, and the shift toward holistic wellness. One significant trend is the growing use of AI and machine learning in the analysis of health data. AI can analyze vast amounts of data from genetic tests, blood work, and lifestyle factors to create highly individualized supplement recommendations. Machine learning algorithms help predict health trends and offer insights into optimal supplement regimens, improving the accuracy and effectiveness of personalized products. As AI and data analytics continue to improve, the ability to create personalized wellness plans will become more precise, and the market for customized testing and supplements will continue to expand.

Another key trend is the rising interest in preventive healthcare, where individuals focus on maintaining their health and preventing disease rather than waiting for health issues to arise. Personalized testing plays a pivotal role in this trend by identifying potential health risks early on, allowing for tailored interventions before serious conditions develop. With personalized testing, consumers can gain insight into their predisposition for conditions such as cardiovascular disease, diabetes, and cognitive decline, and take proactive steps to mitigate these risks through targeted supplementation and lifestyle changes. This preventive approach to health is increasingly popular among health-conscious consumers and is shaping the future of personalized testing and supplements.

The shift toward holistic wellness is also influencing the future of personalized testing and supplements. Consumers are no longer just looking for products that treat isolated symptoms; they are seeking comprehensive, all-encompassing solutions that address their mental, physical, and emotional well-being. Personalized supplements are increasingly designed to support multiple aspects of health, including immunity, energy levels, sleep, mental clarity, and stress management. As the demand for products that promote overall well-being grows, personalized testing and supplement offerings are expanding to include holistic health solutions that cater to various lifestyle needs.

What Are the Key Drivers of Growth in the Personalized Testing & Supplements Market?

The growth in the personalized testing and supplements market is driven by several key factors, including increasing consumer demand for individualized health solutions, advances in genetic and biometric testing, the rise in chronic diseases, and growing consumer interest in preventative and proactive health measures. One of the main drivers is the growing recognition that each person’s health needs are unique, which has led to a surge in demand for personalized solutions. Traditional one-size-fits-all approaches to nutrition and wellness are being replaced by customized programs that take into account an individual’s genetic makeup, lifestyle, and health goals.

Advancements in genetic testing and biometric monitoring are also key factors driving market growth. The cost of genetic testing has decreased significantly, making it more accessible to consumers, and the insights gained from genetic analysis allow for highly tailored nutrition recommendations. Similarly, wearable devices that track health data such as heart rate, sleep patterns, activity levels, and even blood glucose levels are enabling more accurate and real-time health assessments. These advancements in testing and monitoring are providing a wealth of information that can be used to create personalized supplement plans that are more effective and targeted.

The increasing prevalence of chronic diseases is another major driver of the personalized testing and supplements market. As the global population faces rising rates of conditions like obesity, diabetes, heart disease, and metabolic syndrome, consumers are seeking out ways to manage and prevent these conditions through personalized dietary and supplement solutions. Personalized supplements are seen as an effective way to address nutritional gaps, improve immune function, and support disease management, fueling demand for these products.

Finally, the growing consumer focus on wellness, self-care, and prevention is helping to drive the market for personalized testing and supplements. Consumers are becoming more proactive about their health and are seeking tailored wellness products that help them maintain optimal health and prevent chronic disease. Personalized supplements that address specific needs, such as energy, sleep, stress management, or digestive health, are increasingly popular among health-conscious individuals. This shift toward preventive care and holistic well-being is expanding the market for personalized testing and supplements, with continued growth expected as consumer preferences evolve.

SCOPE OF STUDY:

The report analyzes the Personalized Testing & Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Service Type (Personalized Testing Services, Personalized Recommendation Services, Personalized Supplements Services); Service Provider Type (Personalized Testing & Supplement Companies, Dieticians & Nutritionists, Other Service Provider Types); End-Use (General Health & Wellness End-Use, Deficiency Management End-Use, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Abbott
• Amway Corporation
• Archer Daniels Midland Company (ADM)
• BioAnalyt
• Bioniq
• Care/of
• DNAfit (Prenetics)
• DSM
• GenoPalate
• GNC Holdings, LLC
• GX Sciences, LLC
• Herbalife Nutrition Ltd.
• Metagenics, Inc.
• MyGenetics
• Novogenia GmbH
• Nutralliance
• Panaceutics Nutrition
• Persona
• Viocare
• Vitl

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.