Period Panties

Global Period Panties Market to Reach US$354.5 Million by 2030

The global market for Period Panties estimated at US$138.9 Million in the year 2024, is expected to reach US$354.5 Million by 2030, growing at a CAGR of 16.9% over the analysis period 2024-2030. Period Briefs, one of the segments analyzed in the report, is expected to record a 14.7% CAGR and reach US$118.3 Million by the end of the analysis period. Growth in the Period Bikini segment is estimated at 19.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$37.9 Million While China is Forecast to Grow at 21.9% CAGR

The Period Panties market in the U.S. is estimated at US$37.9 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$76.7 Million by the year 2030 trailing a CAGR of 21.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.7% and 15.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.4% CAGR.

Global Period Panties Market - Key Trends & Drivers Summarized

What Are Period Panties and How Do They Work?

Period panties are specialized underwear designed to be worn during menstruation to absorb menstrual blood and prevent leaks. These garments typically feature multiple layers of fabric that include moisture-wicking, absorbent, and leak-proof materials, making them a convenient and eco-friendly alternative to traditional sanitary products such as pads and tampons. The absorbent layers of period panties can hold a significant amount of menstrual flow, with some styles designed for light flow days and others capable of handling heavier flow. Many period panties are also designed to be worn alongside other menstrual products for extra protection, such as in the case of a tampon or menstrual cup.

The primary function of period panties is to provide comfort, discretion, and security during menstruation, while also reducing the environmental impact caused by disposable hygiene products. These products are typically washable, reusable, and long-lasting, making them an attractive option for people looking to reduce waste. Period panties are made from a variety of fabrics, including cotton, bamboo, and moisture-wicking synthetics, and often incorporate odor control features and antimicrobial properties to maintain freshness throughout the day. This makes them a popular choice for people seeking a more sustainable and comfortable alternative to traditional menstrual products.

Why Is the Period Panties Market Expanding?

The period panties market is expanding due to several factors, including growing awareness of menstrual health, increasing demand for sustainable products, and the rise of inclusivity in the menstruation product sector. One of the major drivers behind the growth of period panties is the increasing awareness of the environmental impact of disposable menstrual products. As concerns about plastic waste and the environmental footprint of sanitary products continue to rise, more people are turning to reusable alternatives like period panties, which can be washed and worn multiple times. This shift toward sustainability aligns with the broader global trend of reducing single-use plastics and embracing eco-friendly products.

Additionally, as menstruation becomes less stigmatized and more openly discussed, there is a growing acceptance and demand for innovative menstrual products that offer comfort and practicality. Period panties are gaining popularity as a discreet, comfortable, and low-maintenance alternative to traditional menstrual products. With more people looking for options that fit their lifestyle, period panties have emerged as a convenient solution for people of all ages, whether at work, during exercise, or while traveling. The increasing acceptance of period products that provide greater convenience and reliability has contributed to the expansion of the market.

Furthermore, the development of period panties designed for various flow levels, sizes, and body types has made them an appealing option for a wide range of consumers. Brands now offer period panties in different styles, such as bikini, briefs, and boyshorts, with absorbency levels ranging from light to heavy. This variety has made period panties more inclusive and accessible to a broader demographic, helping to drive the market’s expansion. The convenience of not needing to worry about changing pads or tampons during the day, as well as the long-term cost savings from not having to purchase disposable products, has made period panties an attractive choice for many people.

What Key Trends Are Shaping the Future of Period Panties?

Several key trends are shaping the future of the period panties market, including the increasing focus on product innovation, the rise of subscription services, and a growing emphasis on inclusivity. One important trend is the continuous innovation in the design and materials used in period panties. As the market matures, brands are focusing on improving the absorbency, comfort, and durability of their products by using new fabrics and technologies. For example, some brands are incorporating moisture-wicking technology, odor-control features, and antimicrobial treatments to ensure the highest level of hygiene and comfort for users. Additionally, there is a growing trend of using organic and natural materials, such as organic cotton and bamboo, to appeal to environmentally-conscious consumers.

Another trend is the rise of subscription services that deliver period panties on a regular basis. These subscription models offer convenience and a personalized experience for consumers who want to ensure they always have a fresh supply of period underwear. Subscription services also enable companies to create a loyal customer base by providing flexible payment options, discounts, and the ability to customize the order based on individual preferences, such as style, absorbency level, and size. This trend not only boosts customer retention but also provides a recurring revenue stream for brands in the period panties market.

Inclusivity is also a key trend driving the future of the period panties market. Brands are increasingly focusing on offering a wider range of sizes and styles to cater to different body types, including plus-size options and underwear designed for people with disabilities. As conversations around menstruation and period products become more inclusive, there is a growing demand for products that cater to diverse needs and promote body positivity. Period panties brands are responding to this demand by expanding their product offerings and marketing strategies to ensure that everyone, regardless of shape, size, or identity, has access to comfortable and effective menstrual products.

What Are the Key Drivers of Growth in the Period Panties Market?

The growth in the period panties market is driven by several factors, including the increasing demand for sustainable and eco-friendly products, greater awareness and acceptance of menstruation health, and the rising focus on comfort and convenience. As global consumers become more environmentally conscious, the demand for reusable and sustainable menstrual products like period panties continues to rise. By offering a solution that reduces the environmental impact of disposable menstrual products, period panties align with the growing trend of sustainable consumption. This has led to increased adoption of period panties, particularly among eco-conscious consumers looking for products that have less waste and a longer lifespan.

The increasing awareness and open discussions around menstruation health are also key drivers of the market’s growth. As society becomes more accepting of conversations surrounding menstruation, consumers are seeking innovative products that make managing periods more convenient and comfortable. Period panties provide an easy-to-use, discreet, and comfortable option for people of all ages, and as the stigma around menstruation continues to decrease, more people are turning to these products as their primary choice for menstrual care.

In addition, the rising focus on comfort and convenience in personal care products is fueling the growth of the period panties market. With busy lifestyles and an increasing emphasis on multitasking, period panties offer an attractive solution for individuals who want to maintain comfort without the hassle of frequently changing pads or tampons throughout the day. The convenience of wearing period panties for the entire day or overnight without worrying about leaks or discomfort makes them a preferred choice for many. Moreover, the long-term cost savings associated with reusable period panties, combined with their eco-friendly nature, make them an appealing option for consumers seeking both practicality and sustainability. As consumer preferences continue to shift toward these benefits, the demand for period panties is expected to keep growing.

SCOPE OF STUDY:

The report analyzes the Period Panties market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Period Briefs, Period Bikini, Period Boyshorts, Period Hi-Waist Panties, Other Product Types); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Aerie (by American Eagle Outfitters)
• Aisle
• Bambody
• Chantelle
• Cherri
• Commando
• Cora
• Hanesbrands Inc.
• Hanky Panky
• Honeylove
• Joyja (by Adore Me)
• Knix Wear Inc.
• Modibodi
• Ruby Love
• Saalt
• Skims
• Sustain (by Grove Collaborative)
• Thinx Inc.
• TomboyX
• Victoria`s Secret

TARIFF IMPACT FACTOR

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APRIL 2025: NEGOTIATION PHASE

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