Patient Experience Technology

Global Patient Experience Technology Market to Reach US$415.4 Million by 2030

The global market for Patient Experience Technology estimated at US$245.3 Million in the year 2024, is expected to reach US$415.4 Million by 2030, growing at a CAGR of 9.2% over the analysis period 2024-2030. Patient Experience Surveys, one of the segments analyzed in the report, is expected to record a 11.3% CAGR and reach US$123.7 Million by the end of the analysis period. Growth in the Digital Patient Engagement segment is estimated at 10.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$66.8 Million While China is Forecast to Grow at 14.5% CAGR

The Patient Experience Technology market in the U.S. is estimated at US$66.8 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$93.1 Million by the year 2030 trailing a CAGR of 14.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.5% and 8.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.1% CAGR.

Global Patient Experience Technology Market - Key Trends & Drivers Summarized

How Is Patient Experience Technology Reshaping Engagement Across the Care Continuum?

Patient experience technology has evolved from being a hospital-centric amenity to a strategic enabler of patient-centered care across the healthcare continuum. This broad and fast-growing segment includes digital tools that optimize communication, satisfaction, feedback, navigation, and care personalization. From check-in kiosks and mobile wayfinding apps to AI-powered chatbots and real-time feedback platforms, patient experience technology aims to make care journeys smoother, more informed, and more interactive-ultimately improving clinical outcomes and operational efficiency.

The rise in consumerization of healthcare has shifted patient expectations toward transparency, convenience, and digital empowerment. Patients now demand experiences on par with what they receive from banking, retail, or travel services-instant access, digital control, and 24/7 support. As a result, hospitals and health systems are investing in unified patient engagement platforms that integrate appointment scheduling, payment portals, health education modules, post-discharge instructions, and remote support via a single mobile app interface.

Patient-reported experience measures (PREMs) are gaining traction as key quality benchmarks, influencing not only hospital rankings but also reimbursement under value-based care models. In response, healthcare providers are deploying digital survey tools, real-time net promoter score (NPS) dashboards, and analytics platforms to track satisfaction in near real time. These technologies help detect service bottlenecks, reduce wait times, improve staff responsiveness, and flag at-risk patients who require more touchpoints-making them critical tools for competitive differentiation in today’s outcome-focused care environment.

Which Digital Interfaces and AI Tools Are Enhancing the Patient Journey?

The deployment of patient-facing digital interfaces-such as self-service kiosks, bedside infotainment systems, and multilingual virtual assistants-is transforming how patients interact with hospitals and clinics. Kiosks equipped with facial recognition, contactless check-in, and insurance validation streamline the arrival process and reduce administrative burden. Mobile-based wayfinding solutions help patients navigate large hospital campuses, minimizing confusion and stress. Interactive room tablets and infotainment consoles offer access to health content, dietary options, and care schedules-empowering inpatients and improving satisfaction scores.

Artificial intelligence is amplifying the impact of patient experience platforms through chatbots, predictive analytics, and natural language processing. AI chatbots are used in triage and scheduling, guiding patients to the right provider or test without human intervention. Voice assistants and NLP engines are being deployed for multilingual support, accessibility for vision-impaired patients, and real-time transcription of verbal feedback. Predictive models identify patients at risk of disengagement, no-shows, or poor compliance, allowing proactive outreach and personalized support through text, call, or app notifications.

Moreover, virtual care and remote monitoring platforms are extending the patient experience beyond the hospital. Wearables and home health kits track recovery progress, transmit symptom updates, and provide medication reminders, improving adherence and continuity of care. Patient portals are integrating asynchronous communication, teleconsultation history, prescription refills, and access to digital health records-empowering users with transparency and control. Collectively, these tools bridge the gap between episodic and continuous care, making the experience more longitudinal and relational.

Which Provider Types and Regional Health Systems Are Leading in Adoption?

Adoption of patient experience technologies is being led by large hospital systems, academic medical centers, ambulatory care chains, and payer-provider hybrid networks. Integrated delivery networks (IDNs) are increasingly prioritizing digital experience platforms as part of their broader digital front-door strategy. These platforms unify patient outreach, communication, intake, and follow-up-aligning with population health goals and value-based reimbursement models.

Ambulatory care providers and outpatient surgery centers are investing in automated feedback systems and self-service tools to optimize throughput and boost patient loyalty. Telehealth providers and digital-first clinics are natively deploying these technologies, integrating virtual waiting rooms, chatbot triage, and digital consent forms into their core offerings. Meanwhile, payers are also entering the patient experience space by offering member apps, virtual coaching, and customer service AI tools to enhance retention and satisfaction.

Regionally, the U.S. leads the market due to value-based reimbursement mandates, competitive provider ecosystems, and high patient expectations. Europe is accelerating adoption with digital health strategies such as the NHSX program in the UK and France’s Ma Sante 2022, which emphasize patient-centric digital transformation. Asia-Pacific is witnessing strong growth, particularly in urban China, Singapore, and India, where rising health-tech investment is driving mobile-first patient engagement. Latin America and the Middle East are emerging markets with government-backed hospital modernization projects that include patient experience KPIs.

What Forces Are Driving the Growth of the Patient Experience Technology Market?

The growth in the global patient experience technology market is driven by the increasing focus on value-based care, rising consumer expectations, digital transformation of healthcare delivery, and the demand for real-time feedback and personalized support. With healthcare competition intensifying, providers are turning to patient experience tools not only for compliance and satisfaction, but as critical levers for growth, retention, and care coordination.

Government mandates and accreditation bodies are incorporating patient experience scores into performance measurement frameworks, driving institutional investment in real-time PREMs collection, service recovery workflows, and communication standardization. Payers and employers are also prioritizing member experience as a determinant of plan selection and benefit design, creating pressure across the healthcare ecosystem to digitize touchpoints and reduce friction.

Technology vendors, startups, and EHR platforms are responding by building modular, interoperable solutions that integrate with clinical systems, financial workflows, and CRM platforms. Cloud deployment, mobile-first interfaces, and AI capabilities are expanding accessibility and scalability. As healthcare evolves into a personalized, always-connected, and data-informed service model, patient experience technology is becoming foundational-not optional-in delivering competitive, high-quality care.

SCOPE OF STUDY:

The report analyzes the Patient Experience Technology market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Patient Experience Surveys, Digital Patient Engagement, Patients Contact Center Tracking, Patients Contact Centers, Patient Live Chat Engagement, Other Components); End-Use (Hospitals End-Use, Clinics End-Use, Home Care Settings End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Allscripts (Veradigm)
• Athenahealth
• Cerner (Oracle Health)
• CipherHealth
• E3 Patient Engagement (Sentrics)
• Epic Systems
• GetWellNetwork
• Gozio Health
• IBM Watson Health
• InteliChart
• Kyruus
• Lincor
• Luma Health
• McKesson
• Medecision
• NRC Health
• Patientco
• Phreesia
• Press Ganey
• Relias

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