Packaged Tuna

Global Packaged Tuna Market to Reach US$18.7 Billion by 2030

The global market for Packaged Tuna estimated at US$14.8 Billion in the year 2024, is expected to reach US$18.7 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Canned Form, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$9.7 Billion by the end of the analysis period. Growth in the Pouches Form segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.0 Billion While China is Forecast to Grow at 7.4% CAGR

The Packaged Tuna market in the U.S. is estimated at US$4.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.8 Billion by the year 2030 trailing a CAGR of 7.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Global Packaged Tuna Market – Key Trends & Drivers Summarized

Why Is Packaged Tuna Remaining a Popular Choice in Seafood Consumption?

Packaged tuna has remained a staple in global seafood consumption due to its high protein content, affordability, and versatility in meal preparation. As consumers seek convenient and nutritious food options, canned, pouched, and frozen tuna products continue to gain popularity. The growing preference for high-protein, low-carb diets has further driven demand for packaged tuna among fitness-conscious individuals. Additionally, the expansion of ready-to-eat meal solutions has increased the use of flavored and pre-seasoned tuna varieties, making seafood consumption more accessible to a broader audience.

How Is the Market Evolving With Sustainability and Quality Innovations?

Sustainability has become a key focus in the packaged tuna market, with leading brands investing in responsible fishing practices and eco-friendly packaging solutions. Certifications such as Marine Stewardship Council (MSC) and Dolphin-Safe labels have gained prominence, assuring consumers of ethical sourcing. Additionally, innovations in packaging, including BPA-free cans and vacuum-sealed pouches, are improving product freshness and shelf life. The rise of premium tuna offerings, including wild-caught and line-caught options, has also enhanced market appeal, catering to consumers willing to pay a premium for higher quality seafood.

What Challenges Does the Packaged Tuna Market Face?

Despite its global demand, the market faces challenges such as overfishing concerns, mercury content regulations, and competition from plant-based seafood alternatives. The depletion of tuna stocks in certain regions has led to stricter fishing quotas, impacting supply chains. Additionally, health-conscious consumers are becoming increasingly aware of mercury levels in certain tuna species, leading to a shift towards lighter, lower-mercury options such as skipjack tuna. The emergence of plant-based seafood alternatives is also presenting competition, as companies develop tuna substitutes made from soy, pea protein, and algae.

What’s Fueling the Growth of the Packaged Tuna Market?

The growth in the packaged tuna market is driven by several factors, including the increasing demand for high-protein and convenient seafood options, the expansion of flavored and ready-to-eat tuna products, and the growing emphasis on sustainability and responsible fishing. The rise of premium and organic seafood categories is also attracting health-conscious consumers. Additionally, the shift toward e-commerce and direct-to-consumer seafood delivery services has expanded accessibility, making high-quality packaged tuna more available to a global audience.

SCOPE OF STUDY:

The report analyzes the Packaged Tuna market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Canned Form, Pouches Form, Other Forms); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Convenience Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• American Tuna
• Ayam Brand
• Bolton Group
• Bumble Bee Foods
• Century Pacific Food
• Chicken of the Sea
• Clover Leaf Seafoods
• Conservas Isabel
• Dardanel
• Genova Seafood
• Jealsa
• John West Foods
• Ocean Brands
• Princes Group
• Saupiquet
• Sealord Group
• StarKist
• Thai Union Group
• Tonnino
• Wild Planet Foods

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.