Organic Meats

Global Organic Meats Market to Reach US$28.3 Billion by 2030

The global market for Organic Meats estimated at US$19.7 Billion in the year 2024, is expected to reach US$28.3 Billion by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Poultry, one of the segments analyzed in the report, is expected to record a 4.9% CAGR and reach US$13.0 Billion by the end of the analysis period. Growth in the Beef segment is estimated at 7.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.4 Billion While China is Forecast to Grow at 9.6% CAGR

The Organic Meats market in the U.S. is estimated at US$5.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2030 trailing a CAGR of 9.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 6.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.1% CAGR.

Global Organic Meats Market - Key Trends & Drivers Summarized

Why Is the Global Appetite for Organic Meats Growing Among Conscious Consumers?

Organic meats-derived from livestock raised without synthetic hormones, antibiotics, GMOs, or conventional pesticides-are increasingly gaining favor in health-conscious and environmentally aware consumer segments across the globe. As public scrutiny intensifies around industrial meat production, concerns about animal welfare, food safety, and environmental degradation are driving consumers toward organic-certified alternatives. The organic meats category encompasses beef, poultry, pork, lamb, and specialty meats raised under stringent organic farming standards and certified by authorities such as USDA Organic, EU Organic, and others.

The trend aligns with broader shifts in consumer behavior toward clean-label, traceable, and minimally processed foods. Organic meats are perceived to be more nutritious, safer, and ethically produced, contributing to their growing popularity among millennials, Gen Z consumers, and affluent urban populations. Moreover, rising awareness of antibiotic resistance and zoonotic disease risks associated with conventional animal farming is further amplifying interest in organic and sustainable meat choices.

In addition to health and ethical drivers, evolving dietary preferences are also playing a significant role. High-protein, low-carb diets such as keto, paleo, and Whole30 have fueled demand for lean, high-quality protein sources, including grass-fed beef and free-range chicken. These diets prioritize purity, transparency, and nutrient density-all qualities closely associated with organic meats. As a result, organic meat has transformed from a niche offering into a premium but fast-growing segment of the global protein market.

How Are Supply Chain Innovations and Retail Strategies Supporting Market Growth?

Despite its premium positioning, the organic meat market is scaling up through improved supply chain integration, innovative farming practices, and expanded retail access. Technological advancements in feed formulation, pasture management, and animal health monitoring are helping organic producers maintain compliance while improving yield and consistency. Rotational grazing, natural parasite control, and certified organic feed supply chains are becoming standard practices among dedicated producers.

Supply chain transparency is being enhanced through blockchain-based traceability, farm-to-fork certification programs, and real-time animal welfare monitoring tools. These innovations help organic meat producers gain consumer trust, meet certification audits, and reduce risks of cross-contamination or fraud. Meanwhile, slaughterhouses and processing plants dedicated solely to organic operations are expanding, enabling full organic integrity across the value chain.

Retailers are increasingly offering organic meat through diverse formats-from vacuum-packed cuts in supermarkets to subscription-based direct-to-consumer (DTC) models. Specialty butcher shops, organic food stores, and online platforms are capitalizing on rising demand by offering curated organic meat boxes, ethically sourced bundles, and recipe-ready meal kits. Private-label organic meats are also on the rise, with major retail chains such as Whole Foods, Kroger, and Carrefour developing their own certified offerings to meet local market needs.

Which Markets, Consumer Segments, and Product Categories Are Driving Demand Dynamics?

North America and Europe remain the epicenters of organic meat consumption, driven by stringent certification frameworks, mature organic retail ecosystems, and high disposable incomes. The United States continues to dominate the global market, with USDA Organic meats widely available across mainstream grocery and online channels. In Europe, Germany, the UK, France, and the Nordic countries lead in per capita organic meat consumption, supported by strong government subsidies for organic farming and consumer preference for humane animal husbandry.

Asia-Pacific is witnessing the fastest growth, fueled by rising urbanization, food safety concerns, and emerging middle-class demand for premium and healthy foods. China, Japan, Australia, and South Korea are seeing increased organic meat imports and local production initiatives to meet growing domestic appetite. In Australia and New Zealand, organic grass-fed lamb and beef are not only consumed locally but also exported as premium products to Asia and the Middle East.

Product diversification is a key driver of market growth. Organic chicken and turkey dominate due to lower cost of production and faster turnaround, but organic beef, pork, and even specialty items like organic bison, duck, and sausages are gaining traction. Value-added products such as organic deli meats, frozen patties, marinated cuts, and ready-to-cook meals are expanding retail penetration and simplifying consumer adoption. Halal-certified and kosher organic meats are also catering to niche but growing segments in multicultural markets.

What Are the Core Drivers Shaping the Future of the Organic Meats Market?

The growth in the global organic meats market is driven by increasing health consciousness, ethical consumerism, sustainability demands, and regulatory support for organic agriculture. Rising consumer preference for foods that are free from antibiotics, growth hormones, and synthetic chemicals is encouraging shoppers to choose organic meats over conventional counterparts. Organic labels serve as trust markers in an era of heightened concern around food provenance and animal welfare.

Environmental sustainability is another critical driver. Organic livestock farming practices-characterized by pasture-based rearing, biodiversity protection, and low-input systems-align with global sustainability goals and carbon reduction strategies. Many consumers view organic meat as a means of reducing their ecological footprint while supporting regenerative farming practices. In response, brands are highlighting their carbon-neutral credentials, water conservation practices, and humane rearing standards to attract environmentally aware buyers.

Government policies and funding mechanisms are also reinforcing supply-side strength. In the U.S., the Organic Transition Initiative and National Organic Certification Cost Share Program are supporting new organic livestock farms. In the EU, the Farm to Fork Strategy and Common Agricultural Policy (CAP) provide subsidies for organic conversion and maintenance. These frameworks are helping farmers absorb certification costs, improve market access, and build long-term resilience.

Major players such as Applegate, Tyson (via Raised & Rooted), Perdue Farms, Organic Prairie, Verde Farms, and Eversfield Organic are investing in end-to-end traceability, clean processing, and brand differentiation. As the global protein market diversifies to accommodate both plant-based and premium animal protein, organic meat is carving out a distinct, high-value niche focused on health, ethics, and environmental stewardship.

SCOPE OF STUDY:

The report analyzes the Organic Meats market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Poultry, Beef, Pork, Other Organic Meats); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores Distribution Channel, Online Retailing Distribution Channel, Retail & Departmental Stores Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Applegate
• Arcadian Organic & Natural Meat Co
• Aurora Organic Dairy
• Beretta Farms
• Cleaver`s Organic
• Coombe Farm Organic
• Dakota Beef LLC
• Danish Crown
• Eversfield Organic
• Good Earth Farms
• Grass Roots Farmers` Co-op
• Greenway Farms
• Hewitt Meats
• Horizon Organic
• Maple Hill Creamery (Maple Hill)
• Meyer Natural Foods
• Organic Prairie
• Straus Family Creamery
• Swiss Biochar SA
• Wheatsville Food Co-op

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