Organic Fresh Food

Global Organic Fresh Food Market to Reach US$364.2 Billion by 2030

The global market for Organic Fresh Food estimated at US$132.5 Billion in the year 2024, is expected to reach US$364.2 Billion by 2030, growing at a CAGR of 18.4% over the analysis period 2024-2030. Organic Fruits & Vegetables, one of the segments analyzed in the report, is expected to record a 16.1% CAGR and reach US$214.7 Billion by the end of the analysis period. Growth in the Organic Meat segment is estimated at 22.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$36.1 Billion While China is Forecast to Grow at 24.6% CAGR

The Organic Fresh Food market in the U.S. is estimated at US$36.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$83.2 Billion by the year 2030 trailing a CAGR of 24.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.8% and 16.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.2% CAGR.

Global Organic Fresh Food Market – Key Trends & Drivers Summarized

What Is Fueling the Shift Toward Organic Fresh Produce and Perishables?

Organic fresh food includes fruits, vegetables, herbs, and perishable items cultivated without synthetic chemicals, genetically modified organisms, or growth hormones. This category is witnessing strong global demand as consumers seek foods perceived as safer, fresher, and environmentally responsible. Rising health consciousness, increased awareness of pesticide residues, and preference for minimally processed food are central to this shift.

Organic fresh food is often viewed as a premium segment, with consumers associating it with better taste, nutritional value, and sustainable agricultural practices. Farm-to-table movements, local sourcing campaigns, and environmental concerns are pushing retail chains and farmers’ markets to expand their organic offerings. Transparent labeling and regulatory certifications have made organic claims more trustworthy and recognizable.

How Are Supply Chains, Retail Models, and Pricing Trends Evolving?

Organic fresh food supply chains require close coordination between growers, certifiers, aggregators, and retailers to preserve freshness, traceability, and compliance. Cold-chain logistics and regional sourcing networks are being strengthened to minimize spoilage and reduce transport emissions. Vertical farming and greenhouse-based organic cultivation are growing in urban centers to meet year-round demand.

Online grocery platforms, subscription boxes, and direct-from-farm deliveries are playing a bigger role in organic fresh food distribution. Retailers are investing in organic-only private labels and expanding shelf space for certified produce. Pricing remains a challenge, but narrowing cost gaps due to rising production volumes and improved distribution efficiency are making organic fresh food more accessible.

Where Is Growth Accelerating and Which Products Are in Demand?

Europe and North America are mature markets with stable demand across fruits, leafy greens, and root vegetables. Asia-Pacific and Latin America are experiencing rapid growth, driven by urbanization, dietary diversification, and government-backed organic agriculture policies. Countries like India, China, and Brazil are expanding organic cultivation zones to meet both domestic and export needs.

Top-selling organic fresh foods include apples, bananas, carrots, spinach, tomatoes, and salad greens. In urban areas, demand for ready-to-eat organic produce packs, pre-cut fruits, and organic salad kits is increasing. Schools, hospitals, and wellness centers are also sourcing more organic fresh food as part of health-promoting institutional meals.

Growth in the Organic Fresh Food market is driven by several factors…

Growth in the organic fresh food market is driven by expanding consumer preference for chemical-free and sustainably farmed produce, increased government incentives for organic agriculture, and the rise of retail formats that support fresh product traceability. Urban expansion of certified organic farming, growing use of controlled environment agriculture, and strengthened certification frameworks are supporting supply chain integrity.

Wider distribution through e-commerce, direct-to-consumer models, and specialty grocers is boosting availability. Rising incidence of lifestyle-related diseases, dietary shifts toward plant-based eating, and institutional procurement of clean-label food are accelerating consumption. As food safety, transparency, and environmental impact become key purchase drivers, organic fresh food is gaining steady traction across global markets.

SCOPE OF STUDY:

The report analyzes the Organic Fresh Food market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Organic Fruits & Vegetables, Organic Meat); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Alter Eco
• AUGA group
• Costa Group
• DO IT Organic
• Eosta
• Global Organics
• Melissa`s Produce
• Organic Valley
• Riverford
• Suminter India Organics
• SunOpta
• AeroFarms
• Farmer Focus
• Harmless Harvest
• Lakewood Organic
• Unifrutti
• Infarm
• Organic Grown Company
• Riverford Organic Farmers Ltd
• Scratch and Peck Feeds
• The Tassos Group

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