Oat-based Beverages

Global Oat-based Beverages Market to Reach US$1.3 Billion by 2030

The global market for Oat-based Beverages estimated at US$993.4 Million in the year 2024, is expected to reach US$1.3 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2024-2030. Organic Source, one of the segments analyzed in the report, is expected to record a 4.0% CAGR and reach US$768.1 Million by the end of the analysis period. Growth in the Conventional Source segment is estimated at 6.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$270.6 Million While China is Forecast to Grow at 7.8% CAGR

The Oat-based Beverages market in the U.S. is estimated at US$270.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$262.2 Million by the year 2030 trailing a CAGR of 7.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 5.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Oat-Based Beverages Market - Key Trends & Drivers Summarized

What Is Driving the Rising Popularity of Oat-Based Beverages?

Oat-based beverages have gained rapid traction as consumers seek plant-based alternatives to dairy, particularly those that are perceived as natural, nutritious, and allergen-friendly. Among non-dairy options, oat milk stands out due to its creamy texture, mild taste, and functional compatibility with coffee, smoothies, and cooking. It appeals to both vegans and flexitarians, and is considered more sustainable than almond or soy-based counterparts due to lower water usage and minimal allergen concerns.

This shift in consumer preferences is rooted in broader changes in diet and wellness behavior. Growing intolerance to lactose, increasing awareness about animal welfare, and rising environmental consciousness are encouraging substitution of dairy with plant-based drinks. Oat-based beverages offer a balanced profile with moderate carbohydrates, beta-glucan fiber, and added calcium and vitamins, making them suitable for daily use among adults and children alike.

How Are Formulations and Functional Enhancements Expanding Applications?

Innovation in oat beverage formulations is supporting the development of multiple variants that serve specific nutritional and taste needs. Brands are introducing unsweetened, flavored, barista-style, and fortified oat milks to suit different consumer segments. Fortification with calcium, vitamin D, and B12 is enabling oat milk to more closely resemble the nutrient profile of dairy, making it a viable replacement in both home and foodservice use.

Texture and emulsification are important in maintaining a creamy mouthfeel and avoiding separation during storage. To address this, manufacturers are optimizing enzymatic processing, using high-quality oats, and refining filtration systems. Additionally, oat beverages are being incorporated into hybrid drinks, protein shakes, and functional blends with added prebiotics or adaptogens, extending their relevance beyond just dairy replacement. These innovations are enhancing versatility across meal, snack, and wellness contexts.

What Role Do Sustainability and Market Access Play in Growth?

Sustainability is a major driver supporting oat beverage adoption. Compared to dairy and nut-based alternatives, oat production has a lower environmental impact, with less water and land requirement and fewer emissions. This environmental positioning is central to branding and marketing, especially among younger and eco-conscious consumers. Brands are also investing in recyclable and renewable packaging formats to strengthen their sustainability messaging.

Retail availability and supply chain integration are improving as well. Oat-based beverages are now present in mainstream supermarkets, convenience stores, and online platforms. They are also increasingly featured in cafés and foodservice outlets, particularly in premium coffee chains where barista formulations are preferred. Localization of production and investments in oat processing facilities are helping to stabilize supply and reduce costs, making these beverages more accessible in emerging markets.

Growth in the oat-based beverages market is driven by several factors.

Surging demand for dairy alternatives is positioning oat-based beverages as a mainstream choice among plant-based drinkers. Improved formulations and fortification strategies are aligning oat beverages with evolving nutritional expectations across age groups and lifestyles. Sustainability advantages of oat cultivation and clean-label appeal are strengthening their presence in both retail and foodservice. Expansion of product formats, increasing consumer awareness of digestive and heart health, and widespread channel access are further reinforcing adoption. As manufacturers continue to scale production and introduce region-specific variants, oat-based beverages are expected to gain deeper market penetration across global health and wellness platforms.

SCOPE OF STUDY:

The report analyzes the Oat-based Beverages market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source (Organic Source, Conventional Source); Specialty (Gluten-Free Specialty, Dairy Alternative Specialty, Heart-Healthy Specialty, Other Specialties); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Alpro
• Califia Farms LLC
• Chobani LLC
• Danone S.A. (Silk/Oatly source)
• Elmhurst Milked LLC
• Earth’s Own Food Company Inc.
• Happ­i Planet Foods Inc.
• HP Hood LLC
• Minor Figures Ltd.
• Oatly Group AB
• Pacific Foods of Oregon LLC
• PepsiCo (Oatmade)
• Planet Oat
• Plenish Cleanse (UK)
• PureHarvest
• Rise Brewing Co.
• Silk (Danone North America)
• Tirlán (Truly Irish Oat Drinks)
• Vitasoy International Holdings Ltd.
• Tetra Pak International S.A.

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