Non-Woven Wipes

Global Non-Woven Wipes Market to Reach US$31.3 Billion by 2030

The global market for Non-Woven Wipes estimated at US$21.8 Billion in the year 2024, is expected to reach US$31.3 Billion by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Cellulose-based Fibers, one of the segments analyzed in the report, is expected to record a 7.3% CAGR and reach US$13.3 Billion by the end of the analysis period. Growth in the Petroleum-based Materials segment is estimated at 6.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.5 Billion While China is Forecast to Grow at 8.5% CAGR

The Non-Woven Wipes market in the U.S. is estimated at US$6.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 8.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.5% and 6.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR.

Global Non-Woven Wipes Market - Key Trends & Drivers Summarized

Non-woven wipes have emerged as a versatile and essential product in various industries, including healthcare, hygiene, and household cleaning. These wipes are produced through a manufacturing process that involves bonding fibers together to create a fabric-like material without weaving. This technique allows for the production of wipes with specific properties such as high absorbency, softness, and strength, which are crucial for different applications.  Non-woven wipes are made from diverse materials, each selected for particular traits like absorbency, durability, softness, and affordability. Materials are often blended to produce wipes that meet the exact needs of their intended application, considering factors like the purpose of use, desired strength, absorbency levels, and softness. Non-woven wipes are commonly used for personal hygiene, such as baby wipes and facial wipes, as well as for medical purposes, including disinfecting surfaces and wound care. The unique characteristics of non-woven wipes, such as their ability to trap and remove dirt and bacteria, make them indispensable in maintaining hygiene standards in various settings.

The demand for non-woven wipes has been steadily increasing, driven by advancements in non-woven fabric technology and the growing awareness of hygiene and cleanliness. Innovations in materials and production processes have led to the development of biodegradable and eco-friendly wipes, addressing environmental concerns associated with single-use products. Additionally, the COVID-19 pandemic has significantly boosted the use of non-woven wipes for sanitation and disinfection purposes, further accelerating market growth. The non-woven wipes market is driven by increasing awareness pertaining to hygiene and infection prevention, rising disposable income, availability over the online channel and surging demand for sustainable, biodegradable products made using recyclable options. Factors such as increasing health consciousness, changing lifestyles and expansion of the retail sector are poised to offer a significant growth stimulus to the market. The convenience and effectiveness of these wipes in maintaining hygiene have made them a staple in households, healthcare facilities, and commercial establishments. Moreover, the expanding applications of non-woven wipes in automotive, industrial, and food service sectors underscore their versatility and essential role in various industries.

The growth in the non-woven wipes market is driven by several factors. Technological advancements have enabled the production of wipes with enhanced features such as improved durability, higher absorbency, and better antimicrobial properties. The rising consumer preference for convenient and disposable hygiene products has fueled demand. This trend is particularly evident in the increasing use of baby wipes, personal care wipes, and household cleaning wipes. The heightened awareness of health and hygiene, spurred by global health crises like the COVID-19 pandemic, has led to a surge in the use of disinfecting wipes in both domestic and commercial environments. Rising popularity of specialty wipes for industrial and household applications along with increasing attention on renewable resources are poised to create new growth avenues for the global market. Additionally, the development of eco-friendly and biodegradable non-woven wipes is meeting the growing consumer demand for sustainable products. The expansion of distribution channels, including e-commerce platforms, has made non-woven wipes more accessible to a broader consumer base, further propelling market growth.

SCOPE OF STUDY:

The report analyzes the Non-Woven Wipes market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Material (Cellulose-based Fibers, Petroleum-based Materials, Specialty Fibers, Latex Binders); End-Use (Household Wipes, Baby Wipes, Industrial Wipes, Personal Care Wipes)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 101 Featured) -

• Asahi Kasei Corporation
• Contec, Inc.
• Freudenberg Group
• Glatfelter Corporation
• Japan Vilene Company, Ltd.
• Kimberly-Clark Worldwide, Inc.
• Nice-Pak Products, Inc.
• Reckitt Benckiser Group plc
• S. C. Johnson & Son, Inc.
• Texel Technical Materials, Inc.
• The Clorox Company
• Vernacare

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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