Move To Earn Fitness Apps

Global Move To Earn Fitness Apps Market to Reach US$1.7 Billion by 2030

The global market for Move To Earn Fitness Apps estimated at US$649.9 Million in the year 2024, is expected to reach US$1.7 Billion by 2030, growing at a CAGR of 17.3% over the analysis period 2024-2030. iOS Platform, one of the segments analyzed in the report, is expected to record a 19.2% CAGR and reach US$1.0 Billion by the end of the analysis period. Growth in the Android Platform segment is estimated at 14.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$177.1 Million While China is Forecast to Grow at 23.1% CAGR

The Move To Earn Fitness Apps market in the U.S. is estimated at US$177.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$379.6 Million by the year 2030 trailing a CAGR of 23.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 15.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR.

Global Move To Earn Fitness Apps Market – Key Trends & Drivers Summarized

How Have Move-To-Earn Fitness Apps Revolutionized the Fitness Industry?

The rise of move-to-earn (M2E) fitness apps has transformed the fitness industry by integrating blockchain technology, gamification, and financial incentives to encourage physical activity. Unlike traditional fitness apps that primarily track workouts and health metrics, M2E apps reward users with cryptocurrency or digital assets for engaging in physical activities such as walking, running, or cycling. This innovative approach has attracted millions of users, particularly those looking for financial motivation to stay active. The surge in remote work and sedentary lifestyles has further fueled the adoption of these apps, providing users with a fun and rewarding way to maintain an active routine. Additionally, M2E platforms have introduced social engagement features, allowing users to form communities, compete in challenges, and trade digital rewards. The convergence of fitness and decentralized finance (DeFi) has created a lucrative ecosystem, reshaping the fitness app market and fostering long-term user engagement.

What Technological Innovations Are Driving the Growth of M2E Fitness Apps?

The success of move-to-earn fitness apps is largely driven by advancements in blockchain technology, smart contracts, and non-fungible tokens (NFTs). These apps leverage blockchain to ensure secure and transparent reward distribution, preventing fraud and manipulation. Many M2E platforms use NFT-based digital sneakers, avatars, or wearables, which users can purchase, upgrade, and trade within the app ecosystem. GPS tracking, AI-powered motion detection, and real-time analytics have also enhanced the accuracy of activity monitoring, preventing cheating and ensuring fair rewards. Additionally, the integration of augmented reality (AR) and virtual reality (VR) features has elevated user experiences, making workouts more engaging and interactive. The rise of Web3 technologies and the increasing adoption of cryptocurrency payments have further strengthened the market, attracting both fitness enthusiasts and crypto investors.

How Are Consumer Behavior and Market Trends Shaping M2E App Growth?

Consumer behavior has played a significant role in shaping the move-to-earn fitness app market, with users increasingly looking for engaging, rewarding, and socially connected fitness solutions. The popularity of gamification in health and wellness has led to high engagement rates, as users are more motivated to exercise when rewards and competition are involved. Additionally, the growing interest in passive income opportunities has attracted individuals who see M2E apps as a way to earn cryptocurrency while staying active. The emergence of partnerships between fitness brands, sportswear companies, and blockchain projects has expanded the market, driving brand collaborations and sponsorship opportunities. The shift toward digital fitness experiences, combined with the desire for financial incentives, has created a sustainable market for M2E apps, further fueled by the rapid adoption of digital currencies and decentralized platforms.

What Are the Key Growth Drivers of the Move-To-Earn Fitness App Market?

The growth in the move-to-earn fitness app market is driven by several factors, including the rising popularity of blockchain technology, the increasing demand for digital fitness solutions, and the gamification of health and wellness. The expansion of Web3 and DeFi ecosystems has provided a strong foundation for M2E apps, attracting a diverse user base that includes both fitness enthusiasts and crypto investors. The integration of NFTs and in-app marketplaces has further boosted user engagement, as players can earn, buy, and trade digital assets. The global focus on health and wellness, particularly after the COVID-19 pandemic, has driven more people to seek innovative fitness solutions that align with their digital lifestyles. Additionally, corporate wellness programs and fitness partnerships are incorporating M2E apps into employee engagement initiatives, increasing market penetration. As blockchain adoption grows and fitness gamification evolves, the move-to-earn fitness app market is expected to witness sustained expansion, revolutionizing the way people stay active and earn rewards.

SCOPE OF STUDY:

The report analyzes the Move To Earn Fitness Apps market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Platform (iOS Platform, Android Platform, Other Platforms); Device Type (Smartphones, Tablets, Wearable Devices); Payment Model (Freemium Model, One Time Purchase Model, Subscription Model)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• ASICS Corporation
• Charity Miles LLC
• DietBet (WayBetter Inc.)
• Dotmoovs
• Evidation Health, Inc.
• Fitbit, Inc.
• Fitmint
• Genopets
• GOQii
• HealthyWage LLC
• Higi SH LLC
• Map My Fitness (Under Armour)
• MyFitnessPal, Inc.
• Polar Electro Oy
• Step App
• STEPN
• Sweatcoin
• Vitality Group International, Inc.
• WillowTree, Inc.
• Winwalk

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

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