Moisturizers

Global Moisturizers Market to Reach US$13.5 Billion by 2030

The global market for Moisturizers estimated at US$10.6 Billion in the year 2024, is expected to reach US$13.5 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Face Moisturizer, one of the segments analyzed in the report, is expected to record a 4.7% CAGR and reach US$9.4 Billion by the end of the analysis period. Growth in the Body Moisturizer segment is estimated at 2.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.9 Billion While China is Forecast to Grow at 7.6% CAGR

The Moisturizers market in the U.S. is estimated at US$2.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.8 Billion by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Global Moisturizers Market – Key Trends & Drivers Summarized

Why Are Moisturizers a Central Pillar in Skincare Regimens Worldwide?

Moisturizers have long held a vital role in skincare routines across all demographics due to their ability to hydrate the skin, restore barrier function, and address specific skin concerns like dryness, sensitivity, and aging. Available in various formulations—creams, gels, lotions, ointments, and balms—moisturizers are now being used not only for therapeutic hydration but also for cosmetic and preventative skincare. Their use spans multiple consumer segments, including babies, teens, adults, and seniors, and is expanding across all climates and geographies.

Moisturizers are also increasingly used as delivery vehicles for active ingredients like hyaluronic acid, retinol, niacinamide, and ceramides. With growing awareness about skin health and the impact of environmental stressors such as pollution, UV radiation, and climate-induced dryness, moisturizers have become a daily necessity for consumers globally. Moreover, the shift towards preventative skincare and self-care routines has reinforced their indispensability in both mass-market and premium segments.

How Are Formulations Evolving to Meet Diverse Skin Needs and Preferences?

Modern moisturizers are undergoing significant transformation in terms of formulation complexity and personalization. Dermatologically tailored products for oily, sensitive, acne-prone, or mature skin are now standard, often featuring non-comedogenic, hypoallergenic, or fragrance-free claims. Innovations in delivery systems, such as encapsulated actives and biomimetic ingredients, are improving efficacy and skin penetration. Additionally, consumers are seeking multifunctional products that combine moisturizing with SPF, anti-aging, or brightening properties.

Formulation preferences are also changing in line with demand for clean beauty. Natural oils, plant-based butters, and sustainable emollients are replacing synthetic ingredients like parabens and silicones. Waterless formulations, biodegradable packaging, and microbiome-friendly ingredients are gaining traction, particularly in high-growth markets such as Asia-Pacific and Western Europe. The rise of vegan and cruelty-free labels further aligns moisturizer innovation with broader ethical and lifestyle trends.

Which Channels and Consumer Segments Are Expanding Market Reach?

E-commerce platforms, direct-to-consumer (DTC) skincare brands, and social media marketing are transforming how moisturizers are discovered and purchased. Influencer-led education and dermatologist-backed product launches are expanding awareness in younger age groups and underserved skin tone categories. Male grooming is another growing category, with tailored moisturizers now widely marketed for men’s skincare routines.

Premiumization is a notable trend, especially in urban centers where consumers are willing to pay more for science-backed, sensorial, or luxury-branded moisturizers. At the same time, affordable and functional products remain in high demand in emerging markets, where rising disposable income and improved access to health and hygiene are driving broader adoption. Retailers are also investing in AI-based skin diagnostics to personalize moisturizer recommendations based on skin type, climate, and lifestyle.

The Growth in the Moisturizers Market Is Driven by Several Factors…

The growth in the moisturizers market is driven by several factors, including increased consumer awareness about skin barrier health, a surge in demand for multifunctional skincare, and expanding access to dermatological solutions through digital and physical retail. Technological advances in formulation science—such as encapsulated actives, bioidentical lipids, and waterless emulsions—are creating more targeted, effective, and eco-conscious products. Rising demand in men’s grooming, aging population care, and skin-sensitive categories is broadening the addressable consumer base. As global climate patterns become more erratic and skincare routines evolve toward customization and prevention, the demand for moisturizers continues to grow across all income tiers and demographic segments.

SCOPE OF STUDY:

The report analyzes the Moisturizers market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Face Moisturizer, Body Moisturizer); Form (Cream, Lotion, Gel); End-User (Women, Men, Infant & Kids)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Amorepacific Corporation
• Avon Products Inc.
• Beiersdorf AG
• CeraVe (L`Oréal)
• Clinique (Estée Lauder)
• Coty Inc.
• Estée Lauder Companies Inc.
• Johnson & Johnson Services Inc.
• Kao Corporation
• La Mer (Estée Lauder)
• L`Oréal S.A.
• Neutrogena (Johnson & Johnson)
• Nivea (Beiersdorf)
• Olay (Procter & Gamble)
• Procter & Gamble Co.
• Revlon Inc.
• Shiseido Company, Limited
• The Ordinary (DECIEM)
• Unilever PLC
• Vaseline (Unilever)

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