Mocktails

Global Mocktails Market to Reach US$452.9 Million by 2030

The global market for Mocktails estimated at US$316.5 Million in the year 2024, is expected to reach US$452.9 Million by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Bottle Packaging, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$263.0 Million by the end of the analysis period. Growth in the Can Packaging segment is estimated at 4.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$86.2 Million While China is Forecast to Grow at 9.8% CAGR

The Mocktails market in the U.S. is estimated at US$86.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$93.0 Million by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 6.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Mocktails Market - Key Trends & Drivers Summarized

Why Is Interest in Mocktails Increasing Across Demographics?

Mocktails, or non-alcoholic mixed beverages, are growing in popularity as consumers across age groups seek sophisticated, flavorful drink alternatives without alcohol. Younger populations, particularly Gen Z and millennials, are showing a preference for wellness-oriented lifestyles, which includes reducing or avoiding alcohol consumption. At the same time, older adults are adopting mocktails for health, religious, or personal reasons. This shift has expanded the appeal of mocktails beyond niche groups to mainstream consumption in homes, restaurants, and events.

Unlike traditional soft drinks, mocktails offer complex flavors, curated ingredients, and presentation styles that mimic the experience of cocktails. Bartenders and beverage companies are investing in innovation, blending fresh juices, botanical extracts, herbs, spices, and non-alcoholic bitters to create premium drink options. This elevation of non-alcoholic beverages is helping mocktails gain acceptance in upscale dining, hospitality, and entertainment venues, where inclusivity and diverse drink menus are increasingly important.

What Are the Key Product Trends Influencing Mocktail Development?

Flavor innovation is a major trend, with demand rising for combinations that include citrus, floral, tropical, herbal, and spicy notes. Fruit blends, cucumber-mint infusions, ginger-based mixes, and sparkling tea fusions are gaining popularity among consumers seeking both refreshment and variety. Use of natural sweeteners, organic ingredients, and preservatives-free formulations is also becoming more common as health consciousness shapes product preferences.

Ready-to-drink mocktails are gaining traction in retail as on-the-go consumption increases. These pre-mixed beverages are often positioned as premium soft drink alternatives, offering convenience with carefully designed packaging. Carbonated mocktails with probiotic elements or adaptogens are also emerging, reflecting crossovers with functional beverage trends. In hospitality, the focus is on experiential presentation—garnishes, glassware, and layered textures are used to mirror cocktail aesthetics without alcohol content.

Where Is Demand Expanding and Who Are the Main Consumers?

Demand for mocktails is increasing in urban markets where wellness, sustainability, and conscious consumption are influential lifestyle themes. Restaurants, cafes, and hotel chains are expanding non-alcoholic drink menus to accommodate diverse customer expectations. Demand is also growing in countries with cultural or religious restrictions on alcohol, making mocktails a practical alternative in both casual and formal social settings.

Home consumption is another growth area, especially as consumers explore DIY mocktail kits and recipes using artisanal syrups and fresh ingredients. Retailers and e-commerce platforms are responding by offering curated mocktail collections, often positioned alongside mixers and cocktail tools. Brands targeting family-friendly environments, non-drinking adults, pregnant women, and designated drivers are also expanding their product ranges to include alcohol-free yet flavor-rich drink options.

What Factors Are Driving Growth In The Mocktails Market?

Growth in the mocktails market is driven by several factors including rising health awareness, increased focus on alcohol-free socializing, and demand for premium non-alcoholic beverages with complex taste profiles. Younger consumers are prioritizing wellness, leading to reduced alcohol consumption and higher interest in high-quality alternatives. Innovation in flavor profiles, use of clean-label ingredients, and attractive packaging are making mocktails more competitive with traditional alcoholic offerings.

Hospitality businesses are recognizing the need to cater to non-drinkers with options that offer the same sense of occasion and indulgence as cocktails. Convenience trends are also fueling the rise of ready-to-drink formats, while functional beverage influences are introducing new health-oriented variations. As consumers continue to seek balance between lifestyle and enjoyment, the mocktails market is evolving into a distinct and sustainable segment within the broader beverage industry.

SCOPE OF STUDY:

The report analyzes the Mocktails market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Packaging (Bottle Packaging, Can Packaging, Cup Packaging); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• ASAHI Group Holdings Ltd
• Athletic Brewing Company
• Betty Buzz (Blake Lively’s brand)
• Bundaberg Brewed Drinks
• Curious Elixirs
• CRAVOVA
• De Soi (Katy Perry’s brand)
• Fentimans Ltd
• Free AF
• Ghia
• Keurig Dr Pepper Inc.
• Kin Euphorics
• Lyre’s
• Martinelli’s
• Mocktail Beverages Inc
• Mocktail Club
• Mingle Mocktails (Bethenny Frankel)
• Seedlip
• Sipling Beverage Co.
• Spindrift Beverage Co.
• Zevia

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