Mobility on Demand

Global Mobility on Demand Market to Reach US$194.8 Billion by 2030

The global market for Mobility on Demand estimated at US$121.3 Billion in the year 2024, is expected to reach US$194.8 Billion by 2030, growing at a CAGR of 8.2% over the analysis period 2024-2030. Car Rental, one of the segments analyzed in the report, is expected to record a 10.5% CAGR and reach US$93.4 Billion by the end of the analysis period. Growth in the E-Hailing segment is estimated at 5.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$33.1 Billion While China is Forecast to Grow at 13.2% CAGR

The Mobility on Demand market in the U.S. is estimated at US$33.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$42.9 Billion by the year 2030 trailing a CAGR of 13.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.0% and 8.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.

Global Mobility on Demand Market – Key Trends & Drivers Summarized

How Is Mobility on Demand Reshaping Urban Transportation Ecosystems?

Mobility on Demand (MoD) refers to transportation services that provide real-time, user-driven access to flexible and dynamically scheduled modes of transport. These services span ride-hailing, car-sharing, bike-sharing, micro-mobility, and app-based shuttles, enabling users to request, pay for, and use mobility services on an as-needed basis. As cities face rising congestion, pollution, and space constraints, MoD systems are offering alternatives to private vehicle ownership and supporting multimodal urban transport frameworks.

MoD is also enhancing transportation equity by expanding access to underserved areas where fixed-route public transit is limited or economically unfeasible. Digital platforms—enabled by mobile apps and cloud-based infrastructure—are central to this model, allowing dynamic pricing, real-time vehicle tracking, and route optimization. The integration of MoD services with public transit via Mobility-as-a-Service (MaaS) platforms is increasingly being promoted by governments to streamline commuter experiences and reduce dependence on personal cars.

Which Technologies Are Driving Real-Time Decision Making and System Efficiency?

Artificial intelligence (AI), big data analytics, and Internet of Things (IoT) technologies are the backbone of modern MoD platforms. These tools allow providers to forecast demand, optimize fleet allocation, and reduce deadhead mileage. GPS-enabled vehicles, sensor-based ride tracking, and user data integration improve operational efficiency while enhancing passenger safety. Dynamic pricing algorithms and demand clustering improve profitability and service availability in real time.

The increasing deployment of electric vehicles (EVs) within MoD fleets is another major trend, helping cities achieve environmental targets. Integration with smart parking systems, EV charging networks, and congestion-aware navigation tools is expanding the scope and sustainability of on-demand mobility. Voice-based interfaces, contactless payments, and adaptive user profiling are further enhancing the convenience and personalization of these services.

What User Segments and Urban Use Cases Are Fueling MoD Expansion?

Urban professionals, students, tourists, and the elderly are the primary users of mobility on demand services, particularly for first-mile and last-mile connectivity. In metropolitan areas, ride-hailing and scooter-sharing solutions serve as essential alternatives to crowded or irregular public transit. In smaller cities and suburban regions, demand-responsive transport (DRT) and community shuttle services fill transit gaps and enable flexible commuting options.

Enterprises and corporate campuses are deploying private MoD platforms to streamline employee transportation and reduce parking infrastructure. Municipalities and transit agencies are partnering with MoD providers to deliver paratransit, late-night transit extensions, and mobility services for underserved populations. The shift toward flexible, multimodal, and user-centric transport is expanding the relevance of MoD systems across regions with varying infrastructure maturity.

The Growth in the Mobility on Demand Market Is Driven by Several Factors…

The growth in the mobility on demand market is driven by several factors including rising urbanization, increasing smartphone penetration, and the need for sustainable, flexible transportation options in congested cities. Technological advancements in AI-driven routing, real-time fleet analytics, and multimodal app integration are enabling seamless user experiences and operational scalability. Public-private partnerships and regulatory support for MaaS ecosystems are accelerating adoption in both developed and emerging economies. The expansion of EV fleets, availability of dynamic micro-mobility solutions, and growing demand for first-last mile connectivity are further solidifying the role of MoD as a cornerstone of future urban mobility frameworks.

SCOPE OF STUDY:

The report analyzes the Mobility on Demand market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Service Type (Car Rental, E-Hailing, Station-based Mobility, Car Sharing); Connectivity (WiFi, 5G, 4G, 3G); Vehicle Type (Micro Mobility Vehicles, Four-Wheelers)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Aptiv PLC
• Bird Rides, Inc.
• Bolt Technology OÜ
• Cabify España S.L.U.
• Car2Go (Share Now GmbH)
• Cityscoot
• Denso Corporation
• Didi Chuxing
• Europcar Mobility Group
• Ford Motor Company
• General Motors Company
• Gett Inc.
• Hertz Global Holdings, Inc.
• IBM Corporation
• Intel Corporation
• Lyft, Inc.
• Robert Bosch GmbH
• Toyota Motor Corporation
• Uber Technologies Inc.
• Via Transportation, Inc.

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