Millet-based Snacks

Global Millet-based Snacks Market to Reach US$3.3 Billion by 2030

The global market for Millet-based Snacks estimated at US$2.6 Billion in the year 2024, is expected to reach US$3.3 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2024-2030. Namkeen, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$1.4 Billion by the end of the analysis period. Growth in the Noodles segment is estimated at 2.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$697.7 Million While China is Forecast to Grow at 8.0% CAGR

The Millet-based Snacks market in the U.S. is estimated at US$697.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$682.2 Million by the year 2030 trailing a CAGR of 8.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.5% CAGR.

Global Millet-Based Snacks Market – Key Trends & Drivers Summarized

Why Are Millet-Based Snacks Becoming a Nutritional and Cultural Revival in the Global Food Industry?

Millet-based snacks are gaining remarkable traction across global food markets as health-conscious consumers seek nutrient-dense, low-glycemic, and allergen-friendly alternatives to conventional grain-based snacks. Derived from a family of ancient grains such as finger millet (ragi), pearl millet (bajra), foxtail millet, and sorghum (jowar), millet-based snacks offer high fiber, protein, and micronutrient content, while remaining naturally gluten-free. This nutritional profile has aligned well with rising consumer preference for clean-label, plant-based, and functional food formats.

In addition to their dietary advantages, millets are being rediscovered for their environmental resilience, requiring significantly less water and input than wheat or rice, and thriving in arid, semi-arid climates. Their revival aligns with food sovereignty, biodiversity preservation, and climate-resilient agriculture. Governments in India and sub-Saharan Africa, along with global development agencies, are promoting millet consumption through public awareness campaigns, school feeding programs, and innovation grants—driving demand across both urban and rural populations.

How Are Product Innovation, Packaging Formats, and Branding Shaping Market Penetration?

The surge in millet-based snacks is being accelerated by product diversification across categories such as extruded snacks, cookies, chips, granola bars, puffed snacks, crackers, and ready-to-eat cereals. Food manufacturers are blending millets with legumes, seeds, and natural flavors to enhance texture, taste, and satiety. Innovations such as air-puffed millet snacks, baked multigrain chips, and savory ragi crackers are gaining shelf space in health food aisles, supermarkets, and convenience stores globally.

Modern packaging—focusing on resealable pouches, portion-controlled packs, and biodegradable wrappers—is enhancing shelf appeal and consumer engagement. Marketing narratives are increasingly centered on ancestral grain heritage, sustainable sourcing, and the wellness quotient of millets. Premiumization is evident in gourmet millet snack ranges that incorporate organic certification, Ayurvedic positioning, or immunity-boosting claims. At the same time, value-priced offerings targeting mass-market consumers are expanding in regional markets through community nutrition channels and institutional catering.

Which Demographics and Regional Markets Are Driving Growth in Millet-Based Snack Consumption?

Health-focused millennials, fitness-conscious consumers, and individuals with dietary restrictions (such as gluten intolerance or diabetes) are the primary demographic segments fueling demand for millet-based snacks. Parents seeking nutrient-dense, allergen-safe snacks for children are another key consumer group. In India, millet consumption is accelerating not only in southern and western states with traditional familiarity, but also in metropolitan and northern regions due to targeted health campaigns and availability in modern retail chains.

Globally, millet snacks are penetrating health-focused segments in North America, Europe, and the Middle East, often positioned under ethnic, organic, or free-from labels. In African countries like Nigeria, Ethiopia, and Kenya, millet-based snack innovations are gaining momentum through agro-entrepreneurship and nutrition-sensitive value chains. Export-oriented startups are leveraging millet’s ancient superfood status to tap into clean-eating trends in developed markets, aided by increasing awareness from the UN’s International Year of Millets (2023) and global food sustainability narratives.

What Is Driving Long-Term Growth and Market Mainstreaming of Millet-Based Snacks?

The growth in the millet-based snacks market is driven by global trends in functional nutrition, food sustainability, and rediscovery of traditional grains as modern superfoods. Rising demand for low-carb, gut-friendly, and diabetic-compatible snacks is opening avenues for millet blends to compete with oats, quinoa, and rice-based options. Institutional support through agricultural policy, food subsidy programs, and millet-inclusive procurement is incentivizing millet farming and food innovation, particularly in developing economies.

Private sector investment in millet processing technologies, cold-chain logistics, and branded millet-based FMCG product lines is increasing. Incubators and food innovation hubs are promoting millet-based startup ecosystems, focusing on shelf stability, flavor masking, and consumer education. E-commerce platforms are enabling direct-to-consumer models, subscription boxes, and millet snacking bundles targeted at urban health seekers. Collaborative R&D is unlocking value-added formats such as fermented millet snacks, prebiotic formulations, and high-protein millet crisps.

With rising alignment between health-conscious consumer behavior and sustainable grain sourcing, millet-based snacks are well positioned to evolve from niche health segments to mainstream snack food categories—serving as an intersection of wellness, heritage, and agricultural transformation.

SCOPE OF STUDY:

The report analyzes the Millet-based Snacks market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Namkeen, Noodles, Chips, Bakery Snacks, Other Types); Distribution Channel (Online, Offline)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• 24 Mantra Organic
• ADM (Archer Daniels Midland Company)
• Bob’s Red Mill
• Cargill, Incorporated
• General Mills, Inc.
• Healthy Master
• ITC Limited
• Kiru Millet
• Marico Limited
• Millet `n` Minutes
• Nestlé S.A.
• Nutraahaar
• PepsiCo, Inc.
• Pristine Organics
• PureLife Organics
• Slurrp Farm
• Soulfull (Tata Consumer Products)
• Terra Greens Organic
• The Millet Company
• Tru Millet

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