Men`s Swimwear

Global Men`s Swimwear Market to Reach US$6.9 Billion by 2030

The global market for Men`s Swimwear estimated at US$5.1 Billion in the year 2024, is expected to reach US$6.9 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2024-2030. Nylon, one of the segments analyzed in the report, is expected to record a 4.1% CAGR and reach US$2.7 Billion by the end of the analysis period. Growth in the Polyester segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.4 Billion While China is Forecast to Grow at 7.8% CAGR

The Men`s Swimwear market in the U.S. is estimated at US$1.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 7.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 5.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Men`s Swimwear Market – Key Trends & Growth Drivers Summarized

How Is the Men`s Swimwear Market Evolving Beyond Seasonal Demand?

The men’s swimwear market has transformed from a seasonal purchase into a year-round fashion segment, thanks to the growth of resort wear, athleisure-inspired designs, and the rising popularity of water-based activities. Today’s consumers are not just looking for basic swim trunks but are actively seeking premium, fashion-forward, and performance-enhancing swimwear that blends style, comfort, and functionality. Luxury brands, designer labels, and sportswear giants have responded by expanding their collections to include tailored swim shorts, high-tech compression swimwear, eco-friendly board shorts, and hybrid swim trunks that transition seamlessly from beach to casual wear. The demand for versatile, quick-drying fabrics and UV-protective materials has surged, catering to adventure travelers, water sports enthusiasts, and fashion-conscious consumers. Additionally, celebrity-endorsed swimwear collections, influencer-driven campaigns, and luxury resort collaborations are further redefining the way men engage with swimwear fashion.

What Innovations Are Driving the Future of Men`s Swimwear?

The men’s swimwear industry is experiencing a wave of technological advancements and sustainability initiatives, leading to improved performance, durability, and eco-conscious production methods. One of the most significant innovations is the use of recycled ocean plastics and biodegradable fabrics, helping brands align with sustainability goals while offering high-quality swimwear options. Advances in moisture-wicking and temperature-regulating swimwear have also gained traction, with brands introducing quick-drying, chlorine-resistant, and UPF 50+ sun-protective swim trunks. The incorporation of four-way stretch technology, seamless stitching, and adjustable waistband designs ensures a better fit, enhanced flexibility, and greater comfort for diverse body types. Smart swimwear is another emerging trend, with some brands developing connected swim shorts featuring embedded UV sensors, sweat-wicking technology, and waterproof pockets for secure gadget storage. These innovations are making swimwear more than just a fashion statement, turning it into a functional and performance-driven category.

Why Is Demand for Men`s Swimwear Growing Across Various Consumer Segments?

The demand for men’s swimwear is rising across multiple demographics, driven by increased participation in water sports, luxury travel, and social media influence. Adventure travelers and fitness-focused consumers are seeking hydrodynamic, high-performance swimwear that provides enhanced movement, reduced drag, and superior comfort in extreme conditions. Meanwhile, the rise of resort wear and destination fashion has encouraged affluent consumers to invest in high-end swim shorts, designer swim trunks, and limited-edition swimwear collections that double as casual wear for beachside lounging and poolside events. The Gen Z and Millennial consumer base, influenced by celebrity beach looks and influencer-driven fashion, is gravitating toward bold prints, retro-inspired cuts, and statement swimwear pieces that enhance social media aesthetics. Additionally, the increasing availability of customizable, made-to-measure swimwear options is attracting consumers who prioritize perfect fit, exclusive designs, and high-quality craftsmanship.

What Factors Are Fueling the Growth of the Global Men`s Swimwear Market?

The growth in the men’s swimwear market is driven by fashion trends, sustainability movements, and advancements in textile innovation. The expansion of luxury and designer swimwear collections is catering to premium consumers who seek exclusivity and high-end craftsmanship. The rising awareness of sustainable fashion is encouraging brands to adopt ethical sourcing, eco-friendly dyes, and zero-waste production techniques. The influence of social media, celebrity endorsements, and digital fashion campaigns is accelerating consumer interest in bold, expressive swimwear designs. Furthermore, the shift toward multi-functional swimwear that offers quick-drying, hybrid capabilities for casual and athletic use is driving innovation in the market. With global travel, water-based fitness trends, and resort fashion on the rise, the men’s swimwear industry is poised for continued expansion, driven by sustainability-conscious manufacturing, digital retail growth, and the demand for stylish, high-performance swimwear.

SCOPE OF STUDY:

The report analyzes the Men`s Swimwear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Fabric (Nylon, Polyester, Spandex, Others); Distribution Channel (Online, Offline)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Adidas Swim
• Arena
• aussieBum
• Billabong
• CDLP
• Fair Harbor
• Frescobol Carioca
• Kiton
• Mack Weldon
• Nike Swim
• Orlebar Brown
• Patagonia
• Quiksilver
• Ron Jon Surf Shop
• Speedo
• Sundek
• The Resort Co
• Tommy Bahama
• Tucann
• Vilebrequin

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

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INDIA
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