Men`s Health Supplements

Global Men`s Health Supplements Market to Reach US$117.5 Billion by 2030

The global market for Men`s Health Supplements estimated at US$72.9 Billion in the year 2024, is expected to reach US$117.5 Billion by 2030, growing at a CAGR of 8.3% over the analysis period 2024-2030. Sports Supplements, one of the segments analyzed in the report, is expected to record a 6.8% CAGR and reach US$29.6 Billion by the end of the analysis period. Growth in the Other Types segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$19.8 Billion While China is Forecast to Grow at 12.6% CAGR

The Men`s Health Supplements market in the U.S. is estimated at US$19.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$24.9 Billion by the year 2030 trailing a CAGR of 12.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.5% CAGR.

Global Men’s Health Supplements Market – Key Trends & Growth Drivers Summarized

Why Is the Men’s Health Supplements Industry Expanding Rapidly?

The men’s health supplements market is undergoing a major transformation, as consumers become increasingly aware of preventive healthcare, holistic wellness, and personalized nutrition. Once dominated by muscle-building and performance-enhancing supplements, the market has expanded to include immune support, cognitive function, heart health, testosterone boosters, stress management, and gut health solutions. The rise of biohacking, longevity research, and personalized health optimization has driven men to seek targeted supplements that cater to specific health needs rather than relying on general multivitamins. Additionally, the shift toward plant-based nutrition, organic ingredients, and clean-label formulations has fueled demand for natural, non-GMO, and scientifically backed supplements. The growing influence of functional food and beverage integration, where supplements are infused into protein bars, functional teas, and energy-boosting gummies, is making daily supplementation more convenient and accessible. As more men prioritize proactive health strategies, the demand for high-quality, clinically tested supplements is rising across fitness enthusiasts, working professionals, and aging consumers.

What Are the Key Innovations Transforming Men’s Health Supplements?

The evolution of men’s health supplements is being driven by advancements in nutrigenomics, personalized supplement subscriptions, and bioavailable ingredient formulations. One of the most significant breakthroughs is the development of smart supplements, which use AI-driven analytics and DNA-based testing to provide tailored health solutions for each individual. The introduction of liposomal delivery systems, nano-formulated vitamins, and time-released capsules has also improved nutrient absorption and effectiveness, making supplements more potent. Additionally, hormonal health and stress reduction have emerged as top priorities, leading to the rise of natural testosterone boosters, adaptogenic herbal blends, and nootropic formulas for mental clarity and focus. The demand for probiotic and gut-health-focused supplements is also increasing, as research links digestive health to immune function, mood regulation, and metabolic efficiency. Brands are also leveraging blockchain and transparency technology to provide traceable ingredient sourcing, clinical validation, and third-party testing certification, ensuring that consumers trust the safety and efficacy of their supplements.

Why Is Demand for Men’s Health Supplements Increasing Across Various Consumer Segments?

The demand for men’s health supplements is rising across multiple consumer groups, fueled by lifestyle shifts, aging concerns, and the growing influence of fitness culture. Young professionals and high-performance individuals are adopting brain-boosting nootropics, stress-reducing adaptogens, and sleep-enhancing supplements to support mental clarity, productivity, and work-life balance. Meanwhile, athletes and fitness enthusiasts continue to drive demand for protein powders, amino acid complexes, and endurance-focused supplements designed to enhance muscle recovery, joint health, and overall athletic performance. The aging population is also fueling demand for heart health supplements, prostate support formulations, and bone-strengthening vitamins, as older men seek proactive solutions for longevity and vitality. Additionally, the rise of e-commerce and subscription-based supplement models has made it easier for consumers to access customized, high-quality formulations tailored to their health goals.

What Is Driving the Growth of the Global Men’s Health Supplements Market?

The growth in the men’s health supplements market is driven by scientific advancements in nutrition, growing awareness of preventive healthcare, and the shift toward natural and holistic wellness solutions. The expansion of functional ingredients, clean-label formulations, and bioavailability-enhancing technologies is increasing demand for premium health supplements. The rise of personalized supplement subscription services, direct-to-consumer wellness brands, and AI-driven health optimization platforms is transforming how men approach daily supplementation. With increasing focus on longevity, hormone balance, mental resilience, and immune health, the global men’s health supplements market is positioned for continued expansion, fueled by digital health innovations, evolving consumer behaviors, and research-backed nutraceutical advancements.

SCOPE OF STUDY:

The report analyzes the Men`s Health Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Supplements, Weight Management Supplements, Immune Health Supplements, Others); Age Group (20 - 30 yrs, 31 - 45 yrs, 46 - 60 yrs, Above 60 yrs); Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others); Distribution Channel (Online, Offline)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Carlson Labs
• DEVA Nutrition LLC
• Gaia Herbs
• Garden of Life
• GNC Holdings, LLC
• Honibe
• Jamieson Wellness Inc.
• Kaged Muscle
• Metagenics, Inc.
• Nature Made (Pharmavite)
• NOW Foods
• Nutrafol
• One A Day (Bayer)
• Onnit
• Pure Encapsulations
• Ritual
• SmartyPants Vitamins
• Thorne Research, Inc.
• Vega (Danone)
• Vitabiotics Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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