Manga

Global Manga Market to Reach US$42.0 Billion by 2030

The global market for Manga estimated at US$17.2 Billion in the year 2024, is expected to reach US$42.0 Billion by 2030, growing at a CAGR of 16.0% over the analysis period 2024-2030. Digital Content, one of the segments analyzed in the report, is expected to record a 16.5% CAGR and reach US$29.8 Billion by the end of the analysis period. Growth in the Printed Content segment is estimated at 15.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.6 Billion While China is Forecast to Grow at 15.0% CAGR

The Manga market in the U.S. is estimated at US$4.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.4 Billion by the year 2030 trailing a CAGR of 15.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.8% and 13.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.7% CAGR.

Global Manga Market - Key Trends and Drivers Summarized

Manga, a term that encompasses a wide range of Japanese comic books and graphic novels, has become a significant cultural export from Japan, influencing entertainment industries worldwide. Characterized by their detailed artwork and often serialized format, manga covers a vast array of genres and appeals to a diverse audience, including children, teenagers, and adults. The storytelling found in manga is typically immersive and layered, involving intricate plots and character development that can evolve over years or even decades. Unlike Western comics, which often focus on superhero narratives, manga includes genres such as romance, action, fantasy, horror, and slice of life, reflecting a broad spectrum of human experiences and emotions. This diversity has allowed manga to cultivate a devoted global fan base and become deeply integrated into other forms of media, such as anime (animated adaptations of manga), movies, and games, further bolstering its international appeal.

The international spread of manga has been facilitated by both digital technology and globalization. In recent years, the accessibility of manga has dramatically increased due to the rise of online platforms that legally distribute translated manga series to international audiences. This digital distribution has not only expanded the reach of manga but also provided a more immediate and interconnected fan experience. Publishers and creators have leveraged social media and manga reading apps to directly engage with readers, gather feedback, and influence ongoing series. Furthermore, the rise of manga cafés and dedicated manga libraries around the world has helped promote the culture surrounding manga reading as a communal activity, despite its often personal and solitary consumption. The adaptation of popular manga into other media, notably anime, has created a synergistic effect that boosts the popularity of the original manga, creating a feedback loop that drives demand for both media formats.

The growth in the manga market is driven by several factors, including the increased global connectivity of consumers, the influence of pop culture integration, and technological advancements in digital publishing and distribution. The ease with which fans can now access manga through digital e-readers and dedicated apps has revolutionized the industry, allowing publishers to reach a wider, more diverse audience more quickly than ever before. Cultural phenomena such as the widespread popularity of anime conventions and cosplay also play a significant role, as they celebrate manga culture and attract new fans. Moreover, collaborations between manga publishers and various entertainment sectors, such as video games and merchandise, extend the reach and impact of manga characters and stories. These collaborations not only introduce manga to wider audiences but also create new revenue streams for creators and publishers. Consequently, these dynamic elements collectively fuel the sustained growth and popularity of the manga industry, making it a pivotal segment of global entertainment.

SCOPE OF STUDY:

The report analyzes the Manga market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Content Type (Digital Content, Printed Content); Audience (Adult Audience, Children & Kids Audience, Teenager Audience); Genre (Action & Adventure Genre, Sci-fi & Fantasy Genre, Romance & Drama Genre, Sports Genre, Other Genres); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 48 Featured) -

• Akita Publishing Co. Ltd.
• Archie Comic Publications, Inc.
• Bungeishunju Ltd.
• DMG Entertainment Inc
• Futubasha Publishers Ltd.
• Good Smile Company, Inc.
• Hakusensha Co., Ltd.
• Houbunsha Co., Ltd.
• IDW Publishing
• Kadokawa Corporation
• Kodansha USA Publishing, LLC
• Nihon Bungeisha Co., Ltd.
• Seven Seas Entertainment, Inc.
• Shogakukan Asia Pte. Ltd.
• Shueisha Inc.
• VIZ Media, LLC
• Yen Press LLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.