Makeup Tools

Global Makeup Tools Market to Reach US$5.6 Billion by 2030

The global market for Makeup Tools estimated at US$3.2 Billion in the year 2024, is expected to reach US$5.6 Billion by 2030, growing at a CAGR of 9.6% over the analysis period 2024-2030. Brushes, one of the segments analyzed in the report, is expected to record a 10.3% CAGR and reach US$2.6 Billion by the end of the analysis period. Growth in the Eyelash Tools segment is estimated at 8.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$870.6 Million While China is Forecast to Grow at 13.4% CAGR

The Makeup Tools market in the U.S. is estimated at US$870.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.0% and 8.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.5% CAGR.

Global Makeup Tools Market - Key Trends and Drivers Summarized

Makeup tools are essential instruments in the beauty industry, designed to enhance the application and effects of cosmetic products. These tools include a wide range of items such as brushes, sponges, eyelash curlers, and sharpeners, each specifically tailored to optimize the use of different makeup products like powders, creams, and liquids. Makeup brushes, for instance, are crafted with precision to offer various head shapes and bristle textures to suit specific applications—from dense brushes for foundation to fluffy ones for powder. Sponges, popularized by products like the Beautyblender, provide an airbrushed finish by allowing for a more controlled and even distribution of liquid and cream products. The quality of these tools can significantly affect the final makeup result, influencing both the ease of application and the efficiency of product use, thereby shaping consumer preferences and experiences.

Innovation in makeup tools has been propelled by advancements in materials and ergonomic design. Synthetic fibers are increasingly preferred for brushes as they are hypoallergenic, cruelty-free, and offer precision in application that rivals natural bristles. The development of antimicrobial and non-latex sponges also reflects growing consumer awareness and demand for hygienic and allergy-friendly options. Additionally, the design of makeup tools has evolved to become more user-friendly, with features that enhance grip, control, and comfort, making professional-grade results more accessible to everyday users. Manufacturers are also embedding sustainable practices into their production processes, such as using recyclable materials and creating multi-use tools that minimize waste. These innovations not only cater to a more health-conscious and environmentally aware consumer base but also add value to the user experience, differentiating products in a competitive market.

The growth in the makeup tools market is driven by several factors, including technological advancements in product design and materials, the rising popularity of makeup tutorials and beauty influencers, and changes in consumer behavior toward beauty and personal care. As social media platforms like Instagram and YouTube thrive, they fuel an ever-growing beauty culture that demands professional-quality makeup application, which in turn boosts the demand for specialized tools. Additionally, the expansion of the global cosmetics industry into emerging markets has broadened the consumer base, increasing the demand for makeup tools. Technological improvements that enhance the functionality and sustainability of these tools also play a significant role, appealing to environmentally conscious consumers who seek products that align with their values. Together, these drivers ensure continued investment and innovation within the sector, promising sustained growth and diversification in the array of makeup tools available to consumers.

SCOPE OF STUDY:

The report analyzes the Makeup Tools market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Brushes, Eyelash Tools, Sponge & Puffs, Other Products); Application (Professional Application, Personal Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

• Amway Corporation
• Beautyblender
• Chanel, Inc.
• CHIKUHODO Co.
• Conair Corporation
• e.l.f. Cosmetics, Inc.
• ETUDE Corporation
• Gracedo
• L`Oréal S.A
• LVMH Moet Hennessy - Louis Vuitton
• Shenzhen Liya Beauty Co.,Ltd
• Shenzhen Queen Brush Co., Ltd.
• Shiseido Company, Limited
• Taiki USA
• The Estée Lauder Companies Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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