Logistics Visibility Software

Global Logistics Visibility Software Market to Reach US$1.5 Billion by 2030

The global market for Logistics Visibility Software estimated at US$848.7 Million in the year 2024, is expected to reach US$1.5 Billion by 2030, growing at a CAGR of 10.4% over the analysis period 2024-2030. Real-time tracking, one of the segments analyzed in the report, is expected to record a 12.2% CAGR and reach US$616.1 Million by the end of the analysis period. Growth in the Route optimization segment is estimated at 10.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$231.2 Million While China is Forecast to Grow at 14.4% CAGR

The Logistics Visibility Software market in the U.S. is estimated at US$231.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$320.3 Million by the year 2030 trailing a CAGR of 14.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.3% and 9.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.2% CAGR.

Global Logistics Visibility Software Market – Key Trends & Drivers Summarized

What Is Logistics Visibility Software and Why Is It Transforming Supply Chain Management?
Logistics visibility software refers to digital platforms that provide real-time tracking, monitoring, and predictive insights into the movement of goods across the supply chain—from raw materials to end-customer delivery. This software aggregates data from multiple sources including GPS, RFID, IoT sensors, TMS (transportation management systems), and ERP (enterprise resource planning) systems to create a centralized view of shipments, inventory, and logistics operations. It enables stakeholders—shippers, carriers, logistics providers, and customers—to monitor shipment status, identify delays or disruptions, and make data-driven decisions to improve efficiency and service levels.

As supply chains become increasingly complex, globalized, and demand-sensitive, the need for real-time visibility is paramount. Logistics visibility software plays a critical role in enabling transparency, mitigating risks, enhancing customer satisfaction, and optimizing operational costs. It supports a broad range of functions such as route optimization, temperature monitoring for perishables, dwell time analytics, and exception management. The technology is particularly crucial in sectors like retail, pharmaceuticals, automotive, food & beverage, and e-commerce—where on-time delivery, compliance, and traceability are essential.

What Innovations and Use Cases Are Reshaping the Logistics Visibility Software Landscape?
The logistics visibility software market is evolving rapidly, driven by the adoption of AI, machine learning, and advanced data analytics. Predictive ETAs (Estimated Time of Arrival), automated alerts, and exception-based management are becoming core features, allowing users to proactively respond to disruptions before they affect customer service or supply chain continuity. Integrations with blockchain technology are enhancing shipment integrity, traceability, and tamper-proof recordkeeping, particularly for regulated industries like pharmaceuticals and defense.

Cloud-based platforms and API-centric architectures are enabling seamless integration with legacy systems and third-party logistics networks, making logistics visibility software more scalable and accessible to organizations of all sizes. Additionally, mobile-first solutions are empowering on-the-ground logistics teams with real-time updates and incident reporting capabilities. Use cases continue to expand into yard management, port operations, reverse logistics, and cross-border compliance, making visibility tools critical for end-to-end supply chain orchestration.

A growing trend is the use of control towers—centralized, cloud-enabled hubs that unify visibility, analytics, and decision support across supply chain functions. These platforms allow businesses to manage global operations in real time with enhanced agility, especially useful during disruptions like natural disasters, port congestion, or geopolitical tensions. Moreover, the convergence of visibility tools with sustainability platforms is gaining traction, as companies aim to track and reduce emissions, optimize transport modes, and align with ESG goals.

What Is Driving Growth in the Global Logistics Visibility Software Market?
The growth in the global logistics visibility software market is driven by several factors, including the rising complexity of global supply chains, increasing customer demand for delivery transparency, and the growing need for supply chain resilience. High-profile disruptions such as the COVID-19 pandemic, the Red Sea crisis, and semiconductor shortages have highlighted the vulnerabilities of opaque supply networks, prompting businesses to invest heavily in visibility solutions that improve responsiveness and risk management.

The explosive growth of e-commerce and omnichannel retail is also a significant driver, as brands and logistics providers strive to meet consumer expectations for real-time order tracking and faster delivery times. Regulatory requirements for traceability—especially in pharmaceuticals, food safety, and electronics—are compelling manufacturers and distributors to adopt visibility platforms that ensure compliance and auditability.

Furthermore, advancements in IoT, sensor technology, and 5G connectivity are enhancing the granularity and reliability of real-time logistics data. Venture capital and private equity investment in logistics tech startups are further fueling innovation and competition in this space. As digital transformation accelerates across the supply chain, logistics visibility software is becoming a strategic asset for organizations seeking to enhance operational efficiency, customer satisfaction, and supply chain agility. This strong convergence of technological capability, business need, and market momentum is expected to drive robust global growth in the years ahead.

SCOPE OF STUDY:

The report analyzes the Logistics Visibility Software market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Functionality (Real-time tracking, Route optimization, Inventory management, Analytics & reporting, Others); Deployment (Cloud-based, On-Premise); End-User (Retail, Manufacturing, Food & Beverages, Automotive, Healthcare, Transportation & logistics, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Blue Yonder
• Descartes Systems Group Inc.
• Epicor Software Corporation
• FarEye
• FourKites, Inc.
• GoComet
• IBM Corporation
• Infor
• Kinaxis
• LogiNext
• Manhattan Associates, Inc.
• Oracle Corporation
• Overhaul
• project44
• SAP SE
• Scandit
• Shippeo
• Shipsy
• Tive
• WiseTech Global

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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