Location of Things

Global Location of Things Market to Reach US$628.3 Billion by 2030

The global market for Location of Things estimated at US$102.3 Billion in the year 2024, is expected to reach US$628.3 Billion by 2030, growing at a CAGR of 35.3% over the analysis period 2024-2030. Mapping & Navigation, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$244.2 Billion by the end of the analysis period. Growth in the Location-based Customer Engagement & Advertising Platform segment is estimated at 34.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$30.9 Billion While China is Forecast to Grow at 33.9% CAGR

The Location of Things market in the U.S. is estimated at US$30.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$92.0 Billion by the year 2030 trailing a CAGR of 33.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 31.2% and 29.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 24.6% CAGR.

Global Location of Things Market - Key Trends & Drivers Summarized

How Is the Location of Things Enhancing Connectivity Across Industries?
The Location of Things (LoT) refers to the integration of location-based data into Internet of Things (IoT) applications, enhancing the ability of devices to communicate with each other in context to their position. This technology enables businesses and consumers to locate physical objects, track movement, and gather contextual data which is pivotal in various sectors such as logistics, retail, and smart cities. For example, in logistics, LoT facilitates real-time tracking of goods throughout the supply chain, enhancing operational efficiency and reducing costs. In smart cities, LoT technologies help manage everything from traffic congestion to public safety, significantly improving urban living conditions.

What Are the Technological Drivers for LoT Adoption?
The rapid advancements in GPS and RFID technology are critical drivers behind the adoption of LoT. These technologies provide the backbone for accurate and reliable location data, which is essential for the effective implementation of LoT applications. Additionally, the widespread adoption of smartphones and wearable technology, equipped with various sensors and high connectivity, has dramatically expanded the potential for LoT applications in everyday consumer products and services. As wireless technology continues to advance, particularly with the rollout of 5G networks, the accuracy and speed of data transmission in LoT systems are expected to improve, thereby enhancing their effectiveness and expanding their use cases.

Why Is Interoperability Key in the Location of Things?
Interoperability is a major focus in the LoT space as it ensures that devices from different manufacturers or systems can communicate and work together seamlessly. Effective LoT applications require the integration of multiple technologies and platforms, from mobile devices and sensors to cloud computing services. Standardizing communication protocols and data formats across these platforms is crucial for the scalable deployment of LoT solutions. This interoperability not only promotes innovation by allowing developers to create versatile, cross-platform applications but also enhances the user experience by providing more cohesive and comprehensive services.

What Drives the Growth of the Location of Things Market?
The growth in the Location of Things market is driven by several factors, primarily the increasing commercial need to gain deeper insights into asset utilization, operational efficiency, and consumer behavior. As businesses continue to recognize the value of geo-spatial data in enhancing decision-making, the demand for LoT technologies grows. The proliferation of connected devices, coupled with improvements in data processing and cloud computing, also fuels this expansion. Additionally, government initiatives aimed at enhancing public safety and urban planning increasingly rely on LoT solutions to provide accurate and actionable information. As technology advances, the potential applications of LoT in industrial, retail, and personal contexts are rapidly expanding, making it a critical component of future technological landscapes.

SCOPE OF STUDY:

The report analyzes the Location of Things market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Application (Mapping & Navigation, Location-Based Customer Engagement & Advertising Platform, Location-Based Social Media Monitoring, IoT Asset Management, Location Intelligence)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• Aerial Data Service, Inc.
• Bumble
• Deeyook
• Enav S.P.A.
• Genius WIFI Holdings International Pty Limited
• Hellotracks
• Koninklijke Volker Wessels Stevin nv (VolkerWessels)
• NV5 Holdings, Inc.
• Passive Eye Ltd.
• Phoenix LiDAR Systems

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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