Lip and Face Oil

Global Lip and Face Oil Market to Reach US$7.7 Billion by 2030

The global market for Lip and Face Oil estimated at US$6.4 Billion in the year 2024, is expected to reach US$7.7 Billion by 2030, growing at a CAGR of 3.2% over the analysis period 2024-2030. Lip Oils, one of the segments analyzed in the report, is expected to record a 3.9% CAGR and reach US$5.5 Billion by the end of the analysis period. Growth in the Face Oils segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 6.2% CAGR

The Lip and Face Oil market in the U.S. is estimated at US$1.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2030 trailing a CAGR of 6.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.

Global Lip and Face Oil Market – Key Trends & Drivers Summarized

Why Is the Lip and Face Oil Market Experiencing Rapid Growth?

The global lip and face oil market has witnessed significant growth in recent years due to the increasing consumer preference for natural, hydration-focused, and multi-functional beauty products. Face and lip oils provide deep nourishment, barrier protection, and anti-aging benefits, making them a crucial component of modern skincare routines. The rise of the clean beauty movement has encouraged consumers to shift away from synthetic-based moisturizers and embrace botanical oils enriched with vitamins, antioxidants, and essential fatty acids. Additionally, as skincare trends continue to emphasize hydration and glow-enhancing solutions, lip and face oils have become essential in both daily skincare and makeup routines. The demand for facial oils has surged due to their ability to restore skin balance, protect against environmental stressors, and enhance overall complexion health. Lip oils, on the other hand, have gained popularity as alternatives to traditional lip balms, providing hydration while adding a glossy, non-sticky finish. With increasing awareness of skin barrier repair and hydration benefits, the lip and face oil market is set to expand further.

What Are the Emerging Trends Transforming the Lip and Face Oil Industry?

Several key trends are shaping the evolution of the lip and face oil market, making these products more versatile and appealing to consumers. One of the most significant trends is the infusion of active ingredients such as hyaluronic acid, vitamin C, and retinol into face oils, enhancing their skincare benefits beyond simple hydration. The rise of multifunctional beauty products has led to the development of hybrid formulations that combine the properties of oils, serums, and primers, catering to consumers who prefer minimalist beauty routines. The growing demand for organic and sustainably sourced ingredients has prompted brands to develop face and lip oils derived from ethically harvested botanicals, aligning with eco-conscious consumer values. Another major trend is the increasing inclusion of face oils in makeup routines, with many users mixing oils with foundation for a dewy, natural finish. Lip oils with plumping, color-enhancing, and anti-aging properties have also gained popularity, offering a nourishing alternative to traditional glosses and lipsticks. Additionally, the rise of K-beauty and J-beauty has introduced innovative oil formulations that focus on lightweight textures and quick absorption, making oils suitable for all skin types, including oily and acne-prone skin.

What Challenges Are Hindering the Growth of the Lip and Face Oil Market?

Despite the growing popularity of lip and face oils, the industry faces several challenges that may affect its expansion. One of the primary concerns is consumer misconceptions about the use of oils in skincare, particularly among those with oily or acne-prone skin. Many consumers hesitate to incorporate face oils into their routines due to fears of clogged pores, breakouts, or excessive shine. Additionally, the high price points of premium and organic facial oils may limit accessibility for budget-conscious consumers, restricting market penetration. Another challenge is the formulation stability of natural oils, as certain plant-based ingredients can become rancid or lose their efficacy over time if not properly preserved. The presence of counterfeit and low-quality oils in the market has also raised concerns about product authenticity, prompting brands to emphasize certifications and third-party testing. Furthermore, the increasing competition in the beauty industry has led to product saturation, requiring brands to differentiate themselves through unique formulations, ingredient transparency, and innovative packaging. Addressing these challenges will require consumer education, improved formulation techniques, and strategic marketing efforts to build trust and awareness.

What Is Driving the Growth of the Lip and Face Oil Market?

The growth in the lip and face oil market is driven by increasing consumer awareness of skincare benefits, the rise of the clean beauty movement, and the demand for multipurpose beauty products. The shift toward hydration-focused skincare routines has fueled the popularity of oils that provide long-lasting moisture and skin barrier support. The expansion of e-commerce and social media-driven beauty trends has further amplified the visibility of lip and face oils, with influencers and dermatologists endorsing their effectiveness. Additionally, the growing preference for non-toxic and plant-based skincare solutions has prompted major brands to develop high-performance facial and lip oils infused with botanical extracts, essential oils, and skin-repairing ingredients. The increasing adoption of oils in makeup application, particularly for achieving radiant, dewy finishes, has also contributed to their widespread appeal. As consumers continue to prioritize skincare innovation and sustainability, the lip and face oil market is expected to experience continued growth, with new product formulations catering to diverse skin needs and preferences.

SCOPE OF STUDY:

The report analyzes the Lip and Face Oil market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Lip Oils, Face Oils); Packaging (Dropper Bottles, Pump Bottles, Roll-On Bottles, Squeeze Tubes, Stick Containers, Airless Pump Bottles, Other Packaging); Consumer Group (Men, Women, Kids); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Ami Colé
• Biossance
• Burt`s Bees
• Clarins
• Dior
• e.l.f. Cosmetics
• Fenty Beauty
• Gisou
• Guerlain
• HAUS LABS by Lady Gaga
• InnBeauty Project
• Kosas
• Le Prunier
• Merit Beauty
• Palmer`s
• Rare Beauty
• Summer Fridays
• Sunday Riley
• Tarte Cosmetics
• The Ordinary

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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