Life & Non-Life Insurance

Global Life & Non-Life Insurance Market to Reach US$10.0 Trillion by 2030

The global market for Life & Non-Life Insurance estimated at US$8.5 Trillion in the year 2024, is expected to reach US$10.0 Trillion by 2030, growing at a CAGR of 2.9% over the analysis period 2024-2030. Life Insurance, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$6.1 Trillion by the end of the analysis period. Growth in the Non-Life Insurance segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.3 Trillion While China is Forecast to Grow at 5.3% CAGR

The Life & Non-Life Insurance market in the U.S. is estimated at US$2.3 Trillion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.9 Trillion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.

Global Life & Non-Life Insurance Market – Key Trends & Drivers Summarized

Why Is the Life & Non-Life Insurance Market Expanding Rapidly?

The global life and non-life insurance market has experienced steady growth due to increasing economic uncertainties, rising awareness of financial security, and evolving regulatory frameworks. Life insurance provides financial protection to policyholders and their beneficiaries in the event of death or disability, while non-life insurance (also known as general insurance) covers assets, health, liability, and other risks. The growing middle-class population, rising disposable incomes, and an increased emphasis on long-term financial planning have contributed to the surge in life insurance policies. Simultaneously, the expansion of industries, urbanization, and climate-related risks have driven demand for non-life insurance, including health, property, motor, and cyber insurance. Additionally, the adoption of digital insurance platforms has simplified policy management, claims processing, and customer service, making insurance more accessible to consumers. The COVID-19 pandemic further accelerated demand for health and term life insurance as individuals prioritized financial protection. With increasing competition among insurers, product innovation, and government initiatives promoting financial inclusion, the life and non-life insurance market is set to grow significantly.

What Are the Emerging Trends in the Life & Non-Life Insurance Industry?

Several key trends are shaping the evolution of the life and non-life insurance industry, enhancing accessibility and customer experience. One of the most notable trends is the rapid digital transformation of the sector, with insurers leveraging artificial intelligence (AI), machine learning, and big data analytics to offer personalized policies and improve risk assessment. The rise of insurtech startups has disrupted traditional insurance models, introducing digital-only policies, blockchain-based claims management, and pay-as-you-go coverage. Another significant trend is the integration of wearable technology and telematics in health and motor insurance, respectively, allowing insurers to incentivize policyholders for healthy lifestyles and safe driving habits. The demand for climate risk insurance has also surged due to increasing natural disasters, prompting insurers to develop parametric insurance products that offer faster payouts based on pre-defined triggers. Additionally, the growing adoption of embedded insurance—where insurance coverage is seamlessly integrated into retail and financial transactions—has expanded market penetration. The rise of gig economy workers and freelancers has fueled demand for flexible, short-term insurance products that cater to non-traditional employment structures.

What Challenges Are Hindering the Growth of the Life & Non-Life Insurance Market?

Despite its expansion, the life and non-life insurance industry faces several challenges that impact its adoption and profitability. One of the primary obstacles is the low penetration rate of insurance in emerging economies due to limited awareness, affordability constraints, and distrust in insurers. Regulatory complexities and evolving compliance requirements across different regions create operational challenges for multinational insurers. Fraudulent claims and cyber threats pose significant risks to the industry, necessitating enhanced fraud detection mechanisms and cybersecurity investments. The high cost of acquiring and retaining customers, particularly in competitive markets, has also pressured insurers to rethink their distribution strategies. Additionally, the increasing frequency of extreme weather events and pandemics has led to rising claims payouts, impacting insurer profitability and requiring better risk modeling techniques. The transition from traditional face-to-face sales to digital channels has created gaps in customer education and engagement, particularly among older demographics who may be unfamiliar with digital insurance processes. Addressing these challenges will require insurers to invest in financial literacy initiatives, strengthen regulatory collaboration, and enhance product customization to cater to diverse customer needs.

What Is Driving the Growth of the Life & Non-Life Insurance Market?

The growth in the life and non-life insurance market is driven by increasing consumer awareness of financial security, advancements in digital insurance solutions, and rising economic uncertainties. The demand for personalized insurance products has accelerated as insurers leverage AI-driven underwriting and data analytics to offer tailored coverage. Government initiatives promoting microinsurance and inclusive financial policies have expanded insurance access in underpenetrated markets. The rise of hybrid work models and evolving healthcare needs have fueled demand for employer-sponsored insurance programs and flexible health plans. Additionally, the expansion of smart home and IoT-based risk prevention technologies has led to innovation in property and liability insurance. The growing importance of cybersecurity insurance, as businesses increasingly face data breaches and regulatory fines, has further driven market expansion. With continuous advancements in insurance technology, customer-centric product development, and policy flexibility, the global life and non-life insurance market is expected to maintain steady growth in the years ahead.

SCOPE OF STUDY:

The report analyzes the Life & Non-Life Insurance market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Insurance Type (Life Insurance, Non-Life Insurance); Distribution Channel (Direct Distribution Channel, Agency Distribution Channel, Banks Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Aegon N.V.
• Allianz SE
• American International Group (AIG)
• Assicurazioni Generali S.p.A.
• Aviva plc
• AXA Group
• Berkshire Hathaway Inc.
• China Life Insurance Company
• CNP Assurances
• Dai-ichi Life Holdings, Inc.
• Legal & General Group plc
• Life Insurance Corporation of India
• Manulife Financial Corporation
• MetLife Inc.
• Munich Re
• New York Life Insurance Company
• Nippon Life Insurance Company
• Ping An Insurance Group
• Prudential Financial Inc.
• Zurich Insurance Group

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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