Legal Cannabis

Global Legal Cannabis Market to Reach US$110.1 Billion by 2030

The global market for Legal Cannabis estimated at US$33.8 Billion in the year 2024, is expected to reach US$110.1 Billion by 2030, growing at a CAGR of 21.8% over the analysis period 2024-2030. Marijuana Source, one of the segments analyzed in the report, is expected to record a 19.4% CAGR and reach US$67.7 Billion by the end of the analysis period. Growth in the Hemp Source segment is estimated at 26.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$9.2 Billion While China is Forecast to Grow at 28.8% CAGR

The Legal Cannabis market in the U.S. is estimated at US$9.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$25.8 Billion by the year 2030 trailing a CAGR of 28.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.7% and 19.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.2% CAGR.

Global Legal Cannabis Market – Key Trends & Drivers Summarized

Why Is the Legal Cannabis Market Experiencing Rapid Growth?

The global legal cannabis market has witnessed unprecedented growth due to increasing legalization, rising medical applications, and shifting consumer attitudes towards cannabis use. Governments worldwide are recognizing the economic and medicinal potential of cannabis, leading to widespread regulatory reforms. The legalization of cannabis for medical and recreational use in key markets such as the United States, Canada, and parts of Europe has created significant business opportunities. The increasing awareness of cannabis-derived compounds, such as cannabidiol (CBD) and tetrahydrocannabinol (THC), has fueled demand across multiple industries, including pharmaceuticals, wellness, cosmetics, and food and beverages. The expansion of cannabis cultivation and product innovation, including edibles, oils, tinctures, and infused beverages, has further contributed to market growth. Additionally, investments in cannabis research have led to the development of new medical treatments for chronic pain, epilepsy, anxiety, and neurological disorders. The integration of technology in cannabis cultivation and distribution, such as AI-driven crop monitoring and blockchain-enabled supply chain tracking, has enhanced operational efficiency. With evolving regulatory frameworks and increasing consumer acceptance, the legal cannabis industry is poised for sustained expansion.

What Are the Emerging Trends in the Legal Cannabis Industry?

The legal cannabis industry is undergoing significant transformation, with several key trends shaping its future. One of the most notable trends is the growing demand for cannabis-based wellness and healthcare products, including CBD-infused supplements, skincare, and functional beverages. Another important trend is the expansion of cannabis retail and e-commerce platforms, making cannabis products more accessible to consumers through online sales and home delivery services. The rise of premium and artisanal cannabis products has also gained traction, with consumers seeking high-quality, sustainably grown strains. Additionally, the increasing adoption of cannabis in the pet care industry, with CBD-based treatments for anxiety and pain relief in animals, is expanding the market`s scope. Technological advancements in cannabis cultivation, such as hydroponics and vertical farming, are improving crop yields and product consistency. Moreover, the rise of corporate investments and mergers in the cannabis sector is accelerating industry consolidation, leading to the emergence of multinational cannabis brands. As global regulatory frameworks continue to evolve, cross-border cannabis trade and international market expansion are becoming significant growth drivers.

What Challenges Are Hindering the Growth of the Legal Cannabis Market?

Despite the strong growth trajectory, the legal cannabis market faces several challenges that could impact its long-term expansion. One of the primary barriers is regulatory uncertainty, as cannabis laws vary significantly across different jurisdictions, creating compliance complexities for businesses. The ongoing stigma surrounding cannabis use, particularly in conservative regions, remains a challenge for mainstream acceptance. Additionally, banking and financial restrictions on cannabis businesses due to federal regulations in certain countries limit access to traditional funding and payment processing services. The illicit cannabis market continues to compete with legal businesses, as black-market operators often offer lower prices without taxation and regulatory costs. Supply chain issues, including inconsistent product quality and shortages, can also disrupt market stability. The lack of standardized testing and labeling requirements poses concerns about product safety and efficacy. Furthermore, high taxation and compliance costs associated with legal cannabis production can impact profitability for small and mid-sized businesses. Overcoming these challenges requires regulatory clarity, better consumer education, and continued industry collaboration to ensure sustainable market growth.

What Is Driving the Growth of the Legal Cannabis Market?

The growth in the legal cannabis market is driven by increasing global legalization efforts, expanding medical research, and rising consumer demand for cannabis-based wellness products. The growing acceptance of cannabis as an alternative to traditional pharmaceuticals has boosted medical cannabis sales, while the recreational segment continues to attract new users. The expansion of cannabis retail infrastructure, including dispensaries and e-commerce platforms, has improved product accessibility. Investments in cannabis technology, from genetic engineering to AI-powered analytics, have enhanced cultivation efficiency and product innovation. Additionally, the increasing adoption of sustainable cannabis farming practices has strengthened market appeal among environmentally conscious consumers. As legalization continues to spread across new regions, the global legal cannabis market is expected to witness exponential growth in the coming years.

SCOPE OF STUDY:

The report analyzes the Legal Cannabis market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source (Marijuana Source, Hemp Source); Derivative (Cannabidiol Derivative, Tetrahydrocannabinol Derivative, Other Derivatives); End-Use (Medical End-Use, Recreational End-Use, Industrial End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Aphria Inc.
• Aurora Cannabis
• Ayr Wellness
• Canopy Growth
• Columbia Care
• Cresco Labs
• Cronos Group
• Curaleaf Holdings
• Green Thumb Industries
• Harvest Health & Recreation
• iAnthus Capital Holdings
• Jushi Holdings
• Liberty Health Sciences
• MedMen Enterprises
• Planet 13 Holdings
• Stiiizy
• TerrAscend Corp.
• Tilray Brands
• Trulieve Cannabis
• Vireo Health

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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