Homecare Ingredients

Global Homecare Ingredients Market to Reach US$29.2 Billion by 2030

The global market for Homecare Ingredients estimated at US$20.7 Billion in the year 2024, is expected to reach US$29.2 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Surfactants, one of the segments analyzed in the report, is expected to record a 7.4% CAGR and reach US$13.7 Billion by the end of the analysis period. Growth in the Polymers segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.6 Billion While China is Forecast to Grow at 9.6% CAGR

The Homecare Ingredients market in the U.S. is estimated at US$5.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.0 Billion by the year 2030 trailing a CAGR of 9.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.9% CAGR.

Global Homecare Ingredients Market – Key Trends & Drivers Summarized

Why Are Homecare Ingredients Becoming Central to Safe and Sustainable Cleaning Solutions?
Homecare ingredients, comprising surfactants, chelating agents, enzymes, preservatives, fragrances, and pH adjusters, form the functional backbone of cleaning and personal care formulations used in households worldwide. As consumers increasingly demand efficacy, safety, and sustainability, the spotlight is shifting toward bio-based, non-toxic, and environmentally friendly ingredients in household detergents, surface cleaners, air fresheners, and fabric care products. With growing scrutiny over chemical exposure in home environments, ingredient transparency and label clarity have become non-negotiable for many buyers.

Manufacturers are actively replacing harsh chemicals with mild, biodegradable, and skin-safe alternatives that deliver strong cleaning performance without health or ecological risks. Enzymes derived from microbial fermentation, natural acids for descaling, and plant-based surfactants are gaining traction as replacements for synthetic petrochemical ingredients. In parallel, regulations such as REACH (EU), TSCA (US), and ecolabel standards are pushing formulators toward safer preservatives, low-VOC solvents, and non-allergenic fragrances. These trends are repositioning ingredient science as a key differentiator in homecare product development.

How Are Innovation and Green Chemistry Driving Ingredient Transformation?
Advances in green chemistry and biotechnology are revolutionizing homecare ingredient design. Bio-based surfactants such as alkyl polyglucosides (APGs), methyl ester sulfonates (MES), and rhamnolipids are enabling gentle yet effective cleansing properties with low environmental impact. Enzyme blends that target specific stains—such as proteases, lipases, and amylases—are being optimized for cold water washing, supporting energy savings and better fabric care. Additionally, solvent systems using ethanol, glycerol, and terpenes from citrus or pine are replacing petroleum-derived options in multipurpose cleaners and degreasers.

Formulation science is also evolving to meet consumer expectations for sensory appeal, stability, and packaging compatibility. Encapsulation technologies are being applied to preserve fragrance longevity and control release. Waterless and concentrated formats, such as detergent sheets and pods, are leading to the development of highly soluble, fast-dissolving ingredients that reduce water usage in production and end-use. These innovations are allowing manufacturers to meet clean-label demands while achieving superior performance, reduced carbon footprint, and compliance with circular economy principles.

Where Is Demand for Functional and Sustainable Ingredients Expanding Most Rapidly?
The laundry and surface care categories account for the largest volume of homecare ingredient usage, driven by rising demand for performance-enhancing enzymes, fabric softeners, and whitening agents. Fabric conditioners and stain removers are increasingly incorporating botanical actives, biodegradable conditioners, and anti-static agents with minimal environmental persistence. In hard surface cleaners, multifunctional ingredients such as chelators and biosurfactants are enabling formulations that remove scale, kill bacteria, and leave streak-free finishes with fewer components.

Regionally, North America and Europe remain early adopters of eco-labeled and green-certified homecare products, pushing formulators toward non-toxic and allergen-free compositions. Asia Pacific is witnessing rapid growth due to urbanization, rising hygiene awareness, and increasing penetration of branded household products in middle-income segments. Specialty segments such as baby-safe, pet-safe, and fragrance-free formulations are expanding in niche e-commerce and pharmacy-led channels. These shifts are driving demand for novel ingredient systems tailored to specific household preferences and regional regulatory requirements.

The Growth in the Homecare Ingredients Market Is Driven by Several Factors…
It is driven by rising consumer sensitivity to product safety, sustainability, and efficacy, leading to increased demand for biodegradable and plant-derived ingredients. The global push toward low-VOC, non-toxic formulations—fueled by both consumer advocacy and environmental regulations—is steering ingredient innovation toward safer alternatives. Growing urban populations and hygiene awareness in emerging markets are also expanding the base of detergent and cleaner users, raising demand for high-performance, low-cost, and regionally compliant ingredients.

The trend toward concentrated and waterless cleaning products is pushing development of high-solubility and multi-functional ingredients that enable compact, eco-friendly packaging. Additionally, advancements in green biotechnology, fermentation processes, and enzyme engineering are unlocking cost-effective bio-ingredients that can match or outperform traditional synthetics. Collaborations between chemical suppliers, consumer brands, and academic institutions are also fast-tracking the adoption of new surfactant classes, biodegradable polymers, and non-toxic antimicrobial agents—cementing homecare ingredients as a vital and evolving segment of the global chemical industry.

SCOPE OF STUDY:

The report analyzes the Homecare Ingredients market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Surfactants, Polymers, Enzyme, Fragrance); Application (Laundry Detergents, Dish Wash, Toilet Care, Surface Cleaners, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Aarti Surfactants
• Akzo Nobel N.V.
• ANGUS Chemical Company
• Arkema S.A.
• Ashland Global Holdings Inc.
• BASF SE
• Behn Meyer Group
• Cargill, Incorporated
• Clariant AG
• Croda International Plc
• Dow Inc.
• DuPont de Nemours, Inc.
• Evonik Industries AG
• Givaudan
• Huntsman Corporation
• Lonza Group AG
• Nouryon
• Solvay S.A.
• The Lubrizol Corporation
• Univar Solutions Inc.

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